a partner for streamlined qualitative research solutions with a real international experience

1. inspiration
simplicity
freshness
Bridging
The
Gap
Between
efficiency Qualita3ve
Research
Objec3ves
and
Opera3onal
Deliverables
LEMONLAB
QUALITATIVE CONSUMER RESEARCH

2. • That
our
partners
need
efficient
reac3vity:
from
the
moment
a
quota3on
is
asked
to
the
final
deliverable
• That
today’s
economical
situa3on
requires
streamlined
processes
and
opera3onal
deliverables
what we’ve
• That
simplicity
enables
decision
learned!
making
• That
a
‘global’
world
is
not
a
maGer
of
uniformity
across
cultures,
therefore
it
requires
op3mum,
streamlined
communica3on
solu3ons
LEMONLAB - QUALITATIVE RESEARCH

3. • PROACTIVITY:
we
make
sure
we
understand
all
your
needs
we
like
asking
the
good
ques3ons
• TRANSPARENCY:
constant,
yet
only
relevant
interac3on
we
know
your
inbox
is
full
enough
What we
propose! • SIMPLICITY:
«
prêt-­‐à-­‐porter
»
support
we
believe
you
need
efficient,
complete,
streamlined
field
and
analysis
solu3ons
• QUALITY:
a
commiGed
engagement
for
each
project
we
know
when
to
say
“no,
we
can’t”

4. § Full Service
Qualita3ve
Research
management:
from
client
brief,
to
field
set-­‐up
and
final
presenta3on
of
results
§ Co-­‐ordina3on
of
Interna3onal
projects
in
France
and
Europe:
briefing
and
follow-­‐up
of
local
partner
ins3tutes
(fieldwork,
local
reports),
final
deliverable
Qualitative
Research § Field
support:
Services!
§ Modera'on
in
French,
Italian
and
Spanish
§ Repor'ng
/
debriefing
in
English,
French,
Spanish
and
Italian
§ Study
design
and
set-­‐up
§ Field
management
(follow-­‐up
of
recruitment
and
facili3es)

5. § Scope
of
interven3on:
• Tradi3onal
focus
groups
and
interviews
• Ethnographic
interviews
• Crea3ve
workshops
§ In-­‐house
crea3ve
sessions
Qualitative
Research
Services! § Mul3-­‐disciplinary
groups/events
a
solid
network
of
research
experts,
semio33ans,
designers,
journalists,
bloggers
at
local
and
interna3onal
level
§ From
advert
/
concept
evalua3on,
to
prototype
assessment
and
usability
tests

6. JIMENA MARTINEZ!
• Two
passions:
human
behaviour
and
human
crea3on.
Consumer
research
enables
Jimena’s
double
cursus
of
Psychology
and
Architecture
to
be
combined
in
an
original
and
professionally
sa3sfying
way.
• Living
in,
experiencing
and
observing
different
cultures
and
different
languages
allows
her
to
adopt
a
truly
wide-­‐horizon
and
crea3ve
WHO’S WHO! approach
to
her
work.
• Expec3ng
the
unexpected,
Jimena
can
discuss
key
strategic
issues
with
top
managers
of
an
interna3onal
corpora3on
as
easily
as
moderate
a
focus
group
with
teenagers
about
the
next
buzz
product.
• With
an
obvious
interna3onal
flair
based
on
having
lived
in
Colombia,
Italy,
Germany
and
France.
Fluent
in
Spanish,
French,
English
and
Italian.

7. • Years
of
experience
gained
in
consultancy
and
industrial
contexts
(research
ins3tutes
and
large
corpora3ons)
EXPERTISE!
• Areas
of
experience:
automo3ve,
new
technologies,
home
appliances,
innova3on,
design,
personal
care,
beauty
&
cosme3cs,
food
&
consumer
goods,
B2B

8. Fresh
processes
…
Juicy
results
info@lemon-lab.com
+33 6 22 20 93 76
14 av. de l’Opéra, 75001 Paris
LEMONLAB