On 8-18-2011 Jim Gilbert, CEO of Gilbert Direct Marketing, Inc. spoke at the Florida Direct Marketing Association Non Profit Summit. These are the slides from the presentation.
Contact Jim Gilbert at jimdirect@aol.com for more information.
3. Why we do what we do… "There is only one valid definition of business purpose – to create a customer. Companies are not in business to make things… but to make customers.” -- Peter F. Drucker
7. Goals of every social media marketer Engage: Draw them out! Get them involved! Tug at their heartstrings Tell a story!!!!
8. Immutable law of social media #1 The deeper the level of engagement, the deeper the trust/bond with your company! How engaged are your social media fans?
9. So how do non-profits profit? 5 ways Open the floor – ask opinions? Speak in a real voice. Add some personality and flavor! Run a narrative – tell stories! Don’t just push out information… that’s boring! Creative contests/giveaways – partner with like minded brands Jewish Federation… kosher restaurants And so on!
43. General tips facebook Facebook a great place to create affinity pages. Examples for diet company: Diabetes page Women/Moms page Executive lifestyles page Business health What can you think of that has an affinity to your business?
44. General tips Linkedin Start a group! Position yourself and your company as thought leaders!