1. Social Media For
Business
Stephanie Frost & Jim Caruso

2. Your Social Media Skills
• Same as offline:
• Meet People
• Nurture
Relationships
• Ask/Answer
Questions
• Establish Trust
• Build Reputation

3. Offline & Online
• Drive prospects through the sales cycle
• Leverage all activities, on and offline
Awareness ~> Knowledge ~> Selling ~> Closing

4. Communications &
Influence
• Attention
• Acquisition
• Assessment
• Action

5. Internet: Then & Now

7. Engagement Matters:
Participation

8. The Internet Is:
Word Of Mouth On Steroids

10. Social Media Connects:
Online & Offline
• Engagement
• Social Media
• Status
• Location
• Blogs
• PR
• Web (SEO)

11. Rethink Marketing
• Outbound • Inbound
• Telemarketing • Social Media
• Direct mail • Blogging
• Blast • Freemium
• Print Ad • Public Relations
• TV/Radio • Search SEO/SEM

12. Where Is Social Media?
• Social networks: LinkedIn, Facebook
• Sharing sites:YouTube, Flickr
• Status update services: Twitter
These are the top 5 (key tools, different categories)
- there are more than 600 and new ones every day

13. 52%

18. Invite & Nurture

20. • Photo
• Employment
• Education
• References
• Activities
• Status
• Presentations
• Blog Posts
• Calendar
• Travel

25. Twitter

26. Twitter Users & Profile

27. Twitter, Personalized

28. Customer Service
• New customer service channel
• Public or private conversations
• Need to get it right
• Possibly faster response / resolution

30. Twitter.Grader.com

31. Grow A Following:
Anyone Can Do It

32. • Read
Blog Success Factors
• Write
• Comment
• Use your real
name
• Provide an
example
• Add a point
• Offer a link on
the subject
• Disagree

33. Participatory Content

42. Sources
• HubSpot • LinkedIn
• Grader.com • Facebook
• Mashable • Twitter
• Pew Internet Trust • Creative
Commons
• Zero G
• MediaFirst • Intersection
Consulting
• Google

43. Thank You
• Jim Caruso
• MediaFirst
• 770/642-2080
• (M) 4/788-0188
• Jim@MediaFirst.net
• Stephanie Frost
• swfrost@gmail.com