5 ways small businesses can take control of their website to better utilize it as a marketing tool to grow their business.

1. Taking Control
of Your Website
5 Tools and Tips to Take Control of a Small
Business Website as a Marketing Tool
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2. “ 70% of the value of intelligence
is gained from timeliness.
Yesterday’s data are practically
useless.
- Sun Tzu (~250 BC)
”
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3. True Costs of Website Marketing
Cost
Cost Time Time Skills/ Website
Website
Cost Time Tools
Skills/Tools Website
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4. Well-Defined Objectives
Content Design
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5. Content Marketing
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6. Customer Personas
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7. 5 Tools to Empower Your Website
1. Create Current Content
2. Post Youtube Videos
3. Connect with Clients through Comments
4. Continue Conversation with Newsletters
5. Correct Efforts after Tracking Visitors
 Bonus: Go Mobile!
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8. Creating Current Content
Using Microsoft Word
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9. Microsoft Word as Your Content Editor
Post Template
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10. Microsoft Word as Your Content Editor
Post Template
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11. Microsoft Word as Your Content Editor
Post Template
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12. Microsoft Word as Your Content Editor
Post Template
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13. Embed Youtube Videos in 30 Seconds
Easy Peasy
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14. Youtube Videos on Your Site in 30 sec.
http://www.youtube.com/watch?v=9XSsDYtsnes
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15. Youtube Videos on Your Site in 30 sec.
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16. Youtube Videos on Your Site in 30 sec.
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17. Youtube Videos on Your Site in 30 sec.
http://en.support.wordpress.com/videos/youtube/
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18. Connect with Clients through Comments
Ask and thou shall receive.
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19. Disqus
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20. Disqus – Web page comment widget
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21. Disqus – Admin Dashboard
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22. Disqus - Example
http://www.cnn.com/2013/02/25/showbiz/tv/seth-macfarlane-oscar-hosting/index.html
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23. Disqus - Showcase
http://disqus.com/showcase/
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24. Newsletters
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25. Newsletters - Dashboard
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26. Newsletters
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27. Newsletters – Choose Content to Include
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28. Understanding Visitors
Use analytics to learn what attracts interest.
Deliver more of what people want.
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29. Understanding Visitors
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30. Understanding Visitors
Using Google Analytics, Free Account
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31. Understanding Visitors
Google Analytics for WordPress Plugin
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32. Understanding Visitors
Total Control Small Business Website Dashboard
http://j.mp/ZF1iCX
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33. Go Mobile!
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34. Go Mobile!
User Needs Implementations
 The not-so-obvious difference of  Built into theme
mobile website visitors
 Plugins
 Typically location based needs
 Often seeks quick details rather
than reading copy
 Wants easy (clickable) phone
number or address
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35. Go Mobile!
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36. Go Mobile!
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37. Go Mobile!
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38. Content Syndication
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39. The Total Control Small Biz Website
 Total Control Small Biz Website WordPress
 Widget Management Mobile Theme Pro
Youtube Video
Integration
 Disqus Comments
 Integrated Newsletter Platform Backups (Site and
Disqus Comments
Posts)
 Google Analytics
 Video Training and Tutorials
 Top 20 Themes of 2012 Small Biz Visitor’s
Dashboard
Integrated
Newsletter
Platform
 Includes Domain Renewals
 Small Biz Visitor’s Dashboard
Includes Domain
 Backups (Site and Posts) Renewals
Google Analytics
 Mobile Theme Pro Top 20 Themes of Video Training
2012 and Tutorials
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40. True Costs of Website Marketing
Cost
Cost Time
Time
Skills/
Skills/
Website
Website
Tools
Tools
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41. Packages
Total Control Total Control Total Control
Website, Website with Website with
Brochure Basics Video Tutorials Newsletter
Tutorial Videos
Articles/Blogs,
Comment System,
Publishing Calendar
Newsletter Integration
$15 $20 $25
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42. 1/2 Day Hands-On
Website Workshop
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43. Attendees Receive
Hands-on Website Workshop Free Services
 Website Administration  Category and Tag  3 months Total Control Small
Management
 Use Word to create Business Website
content  Optimizing for Search
Engines (URL Paths)  Lifetime Free Domain Registration*
 Post Types
(Video, Galleries, etc.)  Sales/Squeeze pages  Integrated Video Tutorials
 Publishing calendar  Mobile content
 Printed User Manual
 Widget Management  Build subscribers
 Free Media Libraries  Build newsletters
 Create photo galleries  Understanding visitors $500
 Slide shows
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44. Effective Cost of Priority Registrations
Total Control Website with Newsletter $75
3 Months
Website Transfer $75
Lifetime Domain Registration* $15/yr
First Year $165
Priority1 Early Registration $150
Effective Cost: -$15!
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45. Next Event
Office 365 Small Business Premium Launch
Office 365
for Small Businesses
New Jersey New York
Date: Wed, Mar 20 Date: Tues, Mar 26
Time: 8:30 – 10:30 AM Time: 6 – 8 PM
Location: Microsoft, Woodbridge, NJ Location: Microsoft, 1290 6th Ave
Register at: http://j.mp/Office365SmallBizLaunch
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