iLUX is designed to conduct a range of user experience studies, from small scale usability studies during prototype development to large scale summative user experience studies, for industry and university partners using a comprehensive biometric sensor suite that includes EEG, brain computer interface, eye tracking, facial coding, and galvanic skin response.

1. WELCOME TO ILUX

2. WELCOME TO THE ILUX LAB
ILUX Features a Range of Capabilities to Perfectly Fit Your Research Needs
• Turnkey study capabilities: beginning with designing your study to implementing it
with participants and analyzing the data
• A fully equipped lab for you to use with your own experts
• Data analysis expertise
• Interpretation of data and alignment to constructs
• Experimental design
• Recruitment of study participants

3. CAPABLE OF A VARIETY OF STUDIES
Academic Research
• Psychology
• Biomedical
• Education
• Sports and Sports Medicine
• Business
Commercial
• Website usability and user
experience
• Mobile device user experience
• Shopper research
• Advertising

4. EQUIPMENT IN OUR LAB
ABM X-10 EEG Headset
• 10-Channel
• Wireless
• 9 channel midline and lateral
• 1 channel ECG, EMG, or EOG
• Data sampling 256 times per
second
• Comfortable and non-intrusive
• Bluetooth wireless signal up to
10 m
• 8 hour rechargeable battery

5. EQUIPMENT IN OUR LAB
Tobii Glass 2
• Wearable eye tracking tool
• Completely mobile
• Usable in the natural world or lab
environment

6. OUR EQUIPMENT
Tobiii Mobile Device Stand
• Stable environment for
studies involving smaller
devices
• Used witth X2-60 eye
tracker
• Ideal for research with
mobile devices such as
phones, tablets, e-readers
• Adjusts for natural
participant-device
interaction

7. OUR EQUIPMENT
Tobiii X2-60 Mobile Eye Tracker
• Modular eye tracking research
system
• Capture gaze and eye movement
• No restriction of head movement
• Ideal for usability market research or
psychological studies involving
mobile devices or TV screen
• Can handle wide angles up to 36
degrees

8. OUR EQUIPMENT
Shimmer3 GSR
• Wireless galvanic skin response
system
• Real-time biofeedback measuring
pulse and skin conductivity
• Bluetooth connectivity
• Onboard data-logger
• Completely mobile
• Validated for use in biomedical
research
• Four digitally controlled
measurement ranges

9. OUR EQUIPMENT
FACET Facial Expression Capture
• Emotional insights through facial
expression analysis
• Can be integrated with EEG, eye tracking,
GSR
• Valence: Positive, negative, neutral
responses
• Emotion: Joy, anger, surprise, fear,
sadness, disgust, contempt, confusion,
frustration
• Facial landmarks: Inner and outer corners
of eyes, tip of nose, mouth
• Head Pose: pitch, yaw, roll

10. OUR SOFTWARE
iMotions Attention Tool 5.0
• Can create studies combining several
input sources
• Fast and easy access to synchronize
biometric raw data and metrics
• Basic or advanced segmentation

11. OUR SERVICES
Turnkey User Experience and Usability Research
• Experimental Design
• Participant recruitment
• Lab experiments with trained technicians
• Data mining and analysis
• Data interpretation and alignment to psychological
constructs
• Study write up and publication

12. OUR SERVICES
Use of Our Lab with Your Experts
• Access to state of the art equipment
• Trained technicians to run equipment
• Assistance with experimental design
from PhDs if needed
• Access to data mining and data
analysis expertise
• Expert advice on data interpretation
and alignment to constructs

13. WHAT MAKES US UNIQUE
Come to Our Lab or We Will Come to You
• Complete mobility of equipment and
services
• Lab environment, natural environment,
industrial environment
• We can travel

14. WHAT MAKES US UNIQUE
Research Environment
• Located on the campus of ASU a Research 1 university
• State of the art equipment
• Cutting edge expertise in data gathering, data mining, and data analysis
• Advice from PhD researchers with expertise in education psychology, informatics,
industrial engineering and learning sciences

15. WHAT MAKES US UNIQUE
Objective Evidence Based Results
• Data driven solutions
• Research conducted in a valid reliable experimental
framework
• Independent third party evaluation

16. COMPANIES WE HAVE ASSISTED
Our research team has experience working with:
Crayola
M&M Mars
Intel
US Navy
US Airways
National Science Foundation
Research locations:
Target
Walmart
Public Schools
Great Lakes Naval Training Center