Positioning service

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Positioning Services in Competitive Markets

Outline Part1: Basic focus strategies for services Market segmentation Service attributes and levels The 4 principles

Outline Part 2: Developing a market positioning strategy A useful tool: Positioning Map

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Positioning service

1. Positioning Services in Competitive Markets

2. Outline Part1: Basic focus strategies for services Market segmentation Service attributes and levels The 4 principles

3. Outline Part 2: Developing a market positioning strategy A useful tool: Positioning Map

4. Thanks for your listening

5. Q & A