This document discusses the rise of mobile bookings and its impact on businesses. It provides historical context on how people booked in the past through newspapers and travel agents. It then outlines current mobile booking trends through apps, noting that 87% of the population has a mobile device. Examples are given of booking apps from Priceline and Expedia that make the booking process quick and easy. The document speculates on future mobile applications for grocery shopping and food ordering. Interviews provide industry perspectives on constant app updates and how mobile booking is changing the business landscape.

1. MOBILE BOOKINGS
AND ITS IMPACT ON
THE BUSINESS WORLD
Mallory Schmidt, Gina
Schammel and Jill Smith

2. HISTORICAL OVERVIEW
Ways people booked in the past:
 Newspaper ads
 Travel agents

3. CURRENT TREND FOR BOOKING
Mobile Bookings
 Quicker
 Easy to use
 87% of population has subscription to mobile device
 http://www.youtube.com/watch?v=99KKGgRX1lM

4. BUSINESSES AND MOBILE
BOOKING
Not enough just to have an app
Needs for improvement and adjustment
Many are too slow for fast paced customers

6. PRICELINE’S BOOKING.COM
 Made an application for iPhones, iPods, iPads, and
Androids called Booking.com Tonight App
-allows guests to see openings or special deals at hotels.
-allows guests to see photos, maps, and
read reviews.
-allows guests to book hotel rooms in a 3 step process; fill
out contact information, give their credit card information, and
confirm that it is the correct room.

7. Priceline’s
Booking.com
Application

8. EXPEDIA
 Just came out with an application for iPhones in
April, 2012.
 Allows guests to reserve hotel rooms
 Uses the location system on guests mobile device to pull up
hotels in close proximity to the guest.
 Once guests begins search they can view a map or a list of
hotel options.
 Allows guests to take slide show tour via mobile device.
 Allows guests to receive details through text messages after
making the reservation

9. WHAT WE MAY SEE IN THE
FUTURE…
 Grocery shopping via mobile app.
 Ordering all groceries from home, paying for them from
home via mobile device. Going to the store to pick up
the order.
 Ordering food from restaurants via mobile app.

10. INTERVIEW
 Timothy Fox, Director
of Customer Print
Products
 Constant updates on
different phones with
different apps
 Traveling

11. INTERVIEW CONT.
 Mobile booking and
booking apps impacting
the business landscape
 Moving forward
 Competitors

12. FUTURE
 Expedia, Priceline, and
BookMyShow
 Quality vs. Quantity
 Continue user friendly
features