This document discusses the importance of personal branding and managing how others perceive you online. It defines personal branding as marking individuals and their careers as brands. It emphasizes that everyone already has a personal brand, whether created intentionally or by default, that is shaped by their appearance, communication skills, knowledge, attitude, behavior, and reputation. It also notes that tools like the internet and social media allow individuals to take control of their personal brand by managing how others see them online. The first step is understanding your own personal brand.

1. What A Little Birdie Told Me About Personal Branding By Jill Falk Assistant Professor of Communication Lindenwood University jfalk@lindenwood.edu

2. “Personal branding is theprocess whereby people and their careers are marked as brands.” Source: Wikipedia

3. Why worry about YOUR personal brand?

4. Distinguishing yourself will help you get ahead, and get noticed

5. “Success comes from self-packaging.” Know your strengths…and put your best wing forward. Source: Wikipedia

6. Ignoring your personal brand doesn’t make it go away.

7. Brand yourself…or be branded.

8. Stand out! Hire me!

9. NEWS FLASH! You already have a personal brand. The question is…did you create it with intention or by default?

10. Your personal brand can include: Appearance Communication skills (written and verbal) Knowledge Attitude Character Behavior Reputation How does the Internet and Web 2.0 impact my personal brand?

11. You can take control and manage the way others perceive you.

12. You have access to free tools.

13. The first step is discovery.Are you ready?

14. Photo Credits http://www.flickr.com/photos/martin_heigan/4085984097/Martin_Heigan http://www.flickr.com/photos/tattoodjay/3547905861/Tattooed JJ http://www.flickr.com/photos/intherough/3439688595/...-Wink_...(Vacation) http://www.flickr.com/photos/cuppini/564282921/Rickydavid http://www.flickr.com/photos/akahodag/2720528309/htkahodag http://www.flickr.com/photos/89544908@N00/273610480/racineur http://www.flickr.com/photos/locomotion/2551648145/ Allie's.Dad http://www.flickr.com/photos/goellnitz/3025810472/RunnerJenny http://www.flickr.com/photos/viamoi/3487822218/ViaMoi http://www.flickr.com/photos/hownowdesign/2104865574/hownowdesign http://www.flickr.com/photos/cpierry/362300058/Cris Pierry http://www.flickr.com/photos/jnarin/2863070034/Jnarin