2. Fit
Quality
Speed
Author
Not So Easily Dismissed
Where to Publish?
Not a numbers game
Openness a minor consideration
Impact Factor
(Influential + Imperfect)
Willingness to pay APC
journal quality
3. Subscription journals dominate the
peer reviewed, high impact pool.
APC’s for high impact open access
journals on par with hybrid fees.
Choice
Oregon Health & Science
University:
• 2011 7% OA
• 2010 6% OA
• 2009 7% OA
Activity
• Increased NIH PA enforcement
• OSTP Directive
• RCUK and Wellcome Trust
Mandates
PeerJ, F1000Research, eLife
Hybrid Model = Low Risk
New Models
Not So Easily Dismissed
Publishing Landscape
4.
5. Business
Model
Transitional Double Dipping Sustainability
Transparency Copyright
Market
Failed Experiment? Tipping Point
Roles & Management
Underwriters Tracking Third Party Cost Savings?
Questions Not Assumptions
6. Survey Team
Robin Champieux, Scholarly
Communication Librarian, Oregon &
Health Science University
Jill Emery, Collection Development
Librarian, Portland State University
Kasia Stasik, Regional Sales
Manager, Harrassowitz
Sarah Beasley, Scholarly
Communication Librarian, Portland
State University
From the collections of the Mitchell Library, State
Library of New South Wales www.sl.nsw.gov.au
8. Original Questions
★ Overview Questions
★ OA Hybrid Costs
★ OA Hybrid discounts offered
★ OA Hybrid Marketing
Number of Articles & Growth Rates
★ Licensing models
★ Tracking Still Picture Records Section
, Special Media Archives Services Division (NWCS-S),
National Archives at College Park, 8601 Adelphi
Road, College Park, MD, 20740-6001.
10. OA Hybrid Overview
Publishers Name of your
hybrid OA Program
Year Began # of journals
Participating (at
time of survey)
Cambridge UP Cambridge Open 2007 120 out of 297 total
Elsevier Elsevier Open
Access
2006 1,500 out of 2,700
Nature PG NPG Open 2007 47 out of 84
Oxford UP Oxford Open 2005 110 out of 246
Sage Publications Sage Choice 2006 200+ out of 632
Springer B.V. Springer Open
Choice
2004 1,400+ out of 1,945
Taylor & Francis
Group
T&F Open Select 2006 685 out of 1,600
Wiley/Blackwell
Publishers
OnlineOpen 2004 743 out of 1,500
11. OA Hybrid Costs
Publishers OA Hybrid Costs Factors Track Source of
APC
Cambridge UP STM: $2,700
HSS: $1,350
Production Yes
Elsevier $3,000 Production/
competitors
No
Nature PG $2,620-$5,000 Production/
rejection rates/
Competitors
No
Oxford UP $3,000 Production/
Competitors
Yes
Sage Publications $3,000 Varies by discipline No
Springer B.V. $3,000 Production No
T&F Group $3,250 Production Yes
Wiley/Blackwell P $3,000 Not Answered No
12. OA Hybrid Discounts Offered
Publishers Discount Offered When Consortia Discount?
Cambridge UP Uptake has not impacted
sub cost
Not applicable Not applicable
Elsevier Not explicitly given/argue
OA still too small %
Not applicable No
Nature PG Global discount if over 10%
or more of content in
previous year OA
Started in 2010 Site license applied
Oxford UP 2013 is discounted based
on 2011 OA
publishing/mitigation of
inflation
Started in 2009 Same as institutional
discount
Sage Monitoring uptake Not yet Not applicable
Springer Significant OA uptake
means discount to an
institution
Not given explicitly Each consortia discount is
unique
T&F Group Calculation related to % of
OA in previous yr
Not given explicitly If negotiated for
Wiley/Blackwell No Not applicable Not applicable
13. Number of Articles & Growth Rate
Publishers # of OA Articles (at
time of survey)
Growth Rate Exclusion?
Cambridge UP 363 since 2007 1% Society Preference
Elsevier 2,750 since 2007 ~8% Society Preference
Nature PG 822 since 2007 10% Partner
Organizations
Choice
Oxford UP 4,340 since 2007 10% in life sci
3% in medicine
1.5% in HSS
2.5% in Math
Law Case Reports
Demand lacking
Society Preference
Sage Publications 116 since 2007 10% Society Preference
Springer B.V. 5,912 since 2009 1.1% Society Preference
T&F Group 312 since 2007 6% Society Preference
Wiley/Blackwell
Publishers
1,864 since 2009 1.2% Society Preference
15. Hybrid OA Marketing
Publishers Marketing Hybrid OA
Cambridge UP Offered during article acceptance/
Journal website
Elsevier Offered during article acceptance/
Journal website
Nature PG Offered during article submission/
Journal website
Oxford UP Offered during article submission/
Journal website
Sage Publications Offered during article acceptance/
Journal website
Springer B.V. Offered during article acceptance/
Journal website
T&F Group Offered during article acceptance/
Journal website
Wiley/Blackwell Publishers Offered during article acceptance/
Journal website
16. OA Hybrid Licensing
Publishers License Used (at time of survey)
Cambridge UP CC-BY-SA-NC v.3.0
Elsevier Variety of CC-BY
Nature PG CC-BY-SA-NC 3.0 or
CC-BY-SA-NN 3.0
Oxford UP CC-BY-NC 3.0
Sage Publications Similar to CC-BY
Springer B.V. CC-BY
T&F Group OL-BY-NC
Wiley/Blackwell Publishers Similar to CC-BY-NC
17. Tracking of Hybrid OA Publishing
Publishers How is Tracking
Accomplished?
How Long Has it
Occurred?
Can a Library get
the information?
Cambridge UP Order form for
main author
2007 No
Elsevier Uptake by journal/
funding bodies
2006 No, open to
discussion
Nature PG License tag on
articles
2007 No, trying to get
counter 4 stats
working
Oxford UP Usage tracking 2005 On demand
Sage Publications Uptake by journal 2009 No
Springer B.V. Uptake by journal 2004 Use AuthorMapper
T&F Group Article level 2012 Institutions not
consortia
Wiley/Blackwell
Publishers
Uptake by journal Not answered Not answered
Hinweis der Redaktion
Our work on this project has been motivated by our answer to one question – why is open access hybrid publishing important? We think that hybrid OA publishing deserves our consideration as a transitional pathway to a more open scholarly communication system because where it sits in relationships to author behaviors and the current journal publishing landscape. By consideration, we’re not talking about an endorsement but rather an unbiased evaluation of the business model and its potential. What we don’t think is helpful, is an outright dismissal of the model based on assumptions, however reasonable these concerns. This kind of investigation will produce better conversations with the different stakeholders, including authors, publishers, and librarians and librarians. So, if we take a look at author publication decision making patterns. There have been several recent studies – most recently from Bjork & Solomon, Swan & Brown – that have examined the factors authors look at when deciding where to publish. Above all, it was fit, quality and speed of publication that authors rated as most important when choosing where to publish. Openness is only a minor consideration. Fit is really about readership and not a numbers game, necessarily. Authors have reported that reaching their colleagues in specific, specialized field is sometimes more important than broad dissemination. I think this is important information, as I often “sell” open access as means for reaching a larger audience and this may not resonate with some researchers (Swan & Brown). Quality is also a decisive factor. For better or for worse a journal’s impact factor is often used as a proxy for quality. Impact factor is not just used by authors, but also decision making bodies, such as hiring committees, tenure review boards, funding bodies, etc (Schroter et all, medical journal authors). Finally, we also seen that journal quality – arrived at through these imperfect metrics are a decisive factor for an author’s willingness to pay publishing feeds (article processing charges). quality OA journals, it is still only a small slice of the pie and even smaller if we recognize the influence of the criteria I’ve noted above. relationship to author behaviors & preferences, existing publishing patterns, as a transitional pathway to open scholarly communication system. Author decisions: Openness only a minor consideration – fit, quality, speed of publication most important factors. (Swan & Brown; Bjork & Solomon). Fit/Readership – Not a numbers game, necessarily. Often more important to reach colleagues in their specialized field (Swan & Brown). Journal quality decisive factor for paying fees. Impact factor not just used by authors, but decision making bodies. (Schroter et al, medical journal authors). 2009 STM Report: OA 10% of all peer reviewed journals / 7.5% Scopus indexed journals.
It’s also important to contextualize OA hybrid publishing within the overall journal publishing landscape. First if we look at choice. As we know, there has been an explosion of high-quality, peer reviewed open access journals. But the slice is still small viewed from the author’s perspective, and in some disciplines, even smaller. OA journals represent about 10% of the titles in the JCR (2009 numbers) and about 10% of the titles indexed in Scopus. Additionally, while the APC’s associated with OA Hybrid publishing are high compared to the average APC for a gold OA journal, they are not significantly higher that the APC’s of the highest impact gold OA journals. Two titles important at my institution, Nucleic Acids Research and PLoS Biology have APC of 2,700 and 2,900 respectively. Next I want to take a closer look at OA publishing activity, using my institution Oregon Health and Science University as an example. While gold OA activity at OHSU is significant it is still relatively minor. Our authors are flocking to the high-impact, speedy OA journals – PLoS One. But only 53 of the 866 our authors published in in 2011 are list in the DOAJ. Moreover, our research administrators while friendly to open access publishing, care more about activity in Nature, Science, Cell, etc. Mandates: NIH- Starting July 1, 2013 delayed processing for non-competing renewals with non compliant pubs. OSTP Directive – Federal research agencies with extramural research budgets of 1 million or greater must create OA strategy, does not specify it has to be PMC model. RCUK and Wellcome Trust – April 1, 2013 – must published with approved publisher (Gold with APC (RCUK will fund with block grants) or green with no more than 6 month embargo and no APC). Heavily influenced by the Finch Report. New Models: PeerJ – author membership model, not APC, F1000 post publication peer review, Number of subscription journals offering hybrid option doubled btw 08 and 2011, with most of the major pubs now doing it. Low risk method for experimenting with OA and possibly making full transition to fully gold journal.
Library community has regarded hybrid OA publishing skeptically, at best…most often with many negative assumptions. Does this really serve us and the scholarly communication system well, with the understanding that most of us in the room want to help build a more open scholarly communication system.
To answer this question, need examine to evaluate the model. Asking questions to confirm/refute our assumptions and relate the model to our requirements/aspirations (a more open scholarly communication system). Grouped questions under three categories – business model, market, roles and management. Keywords serve as pointer to questions. Business Model: Is OA hybrid tool for converting subscription journals to OA? How do we ensure we’re not paying twice – define double dipping and highlight it as major concern. What costs does the average hybrid APC represent? Cost of production? Existing publisher revenue/profit? What “kind” of OA are we getting (watered down or full OA)? Market: Existing literature points to slow uptake. Will funder mandates have influence? If a transition full OA, what’s the tipping point? Roles & Management: Who should and can underwrite the cost of OA? Should libraries participate (bigger question than just hybrid). What role can third parties play, such as subscription agents? What is the cost to libraries of hybrid publishing, does it potentially represent a cost saving to libraries to the system?