Describe the process of WhatsApp to be a success.

1. Jie Mi | Creative Founder | Kate Rutter | Spe. 14th, 2018

2. WhatsApp is an app to uses the internet to send
messages, images, audio or video call.
It’s the biggest online messenger app on the market. One
of the world’s top five best-selling apps.
The user has to have a sim card to register. Then, the
account is locked with a user’s phone.
More than 1 billnoire user use WhatsApp every day.
Intro

3. Brian Acton and Jan Koum created WhatsApp in
February 24, 2009.

4. Brian Acton persuades five ex-
Yahoo! friends to invest $250,000
in seed funding in 2009.
In Series A round, WhatsApp
founders agree to take $7 million
from Sequoia Capital in 2011.
Process

5. Jul 2013, Sequoia invests another $50 million in Series
B round, valuing WhatsApp at $1.5 billion.
In February 19, 2014, Facebook announces its acquisition
of WhatsApp for US$19 billion, its largest acquisition until
today.
Process

6. It is popular with teenagers because of features, such as
group chatting, voice messages and location sharing,
live location tracking.
WhatsApp have also added the ability to delete
messages that you may have sent in error.
User can seen they their friends read their message.
Key Function

7. In May 2011, WhatsApp communications were not
encrypted, and data was sent and received in plaintext,
meaning messages could easily be read if packet traces
were available.
In February 2014, the public authority for data privacy of
the German state of Schleswig-Holstein advised against
using WhatsApp. Share user’s contact even they are not
WhatsApp’s user.
Security and Privacy

8. People:
User from
around the
World
Problem:
1. Security
2. Privacy
3. Scam
Product:
End-to-end
encryption
“Smart-filter
System”

9. WhatsApp growing so fast in the beginning, so they had
to add $1 charge for using the service per year to slow
the subscription rate down. Until January 18, 2016, Jan
Koum announced no longer charge their users annual
subscription fee
Around 2007. Brian Acton and Jan Koum applied for jobs
at Facebook but were rejected.
Fun Fact

10. http://fortune.com/2017/07/28/whatsapp-one-billion-daily-
users/
https://www.reuters.com/article/us-whatsapp-privacy-
idUSBRE90R0T520130128
https://www.webwise.ie/parents/explainer-whatsapp/
https://whatsappbrand.com/
Reference