The document discusses ways to improve feelings of community and safety for commuters on Melbourne's tram system. It notes that isolation and stress on public transit can be issues. The proposed solution is an app called Conduktr that provides entertainment, community building features, security enhancements, and hyperlocal advertising to benefit commuters, businesses and transit companies. Research is cited showing people are open to using social media for transit and that more trips would be taken if people felt safer. The app aims to address these issues and could be financially viable through advertising and sponsorships.

2. Grow^
How was this
interpreted?
The growth of population, demands on our time and perceived
noise in urban environments can have negative effects on
people.
How can we help make this noise more harmonic and enable
people to grow in their communities?

3. Research
“Melbourne has the lowest usage of public
transport modes, other than heavy rail in the
country”
Herald Sun, Dec 2012

4. Research
“10.5% more trips would occur if people felt
safer”
Crime Concern, 2002

5. Problem statement
How do we grow resilience and foster belonging
within Melbourne’s tram commuter community?

8. What does conduktr
provide?

9. 1. Infotainment – Blissful distraction
2. Grows community on your route
3. Enhances feelings of security

10. Why would people use it?

11. Research
“17% of customers have used social media in the
past year to obtain a (transport) service request”
Transport Social, 2012

12. People already exhibit these ‘distraction’
behaviours on trams.

13. To help their fellow commuters.
(Service updates, announcements, tips)
‘Experience economy’

14. To reduce the stress, awkwardness
and isolation of public transport.

15. How far can we go with
it?
• Missed Connections – Dating
• Hyperlocal advertising/offers and deals
• Lost and found
• Measure commuter sentiment
• Live feeds on-board
• Polls and voting

16. Who benefits?
• Commuters
• Local businesses
• Transport companies
• The whole community

17. Is it viable?

18. Viable locally and to scale
Revenue from:
• Hyperlocal advertisers/offers
• Sponsors
• In-app advertising

19. So we got started...

20. goo.gl/rVnQm

21. Have a look at our
working concept
goo.gl/rVnQm
twitter.com/conduktr
facebook.com/conduktr

22. Our team
William Donovan Jared Bon Jeremy Crow
75 tram line 1 & 9 tram line 86 tram line
Andew Di Pietrantonio Steve Graham Priscillia Davies
Lilydale line 86 tram line 57 tram line
Adam Cochrane
96 tram line

23. Thankyou