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August 2009: Facebook
                           Fan Pages vs Groups




              Features             Fan Pages                      Groups                  Similarities
Outreach                   Send updates and posts to Message/email all
                           fans via mini-feed. And   members
                           send messages to all fans
Applications               Yes                          n/a
Visitor Statistics         Yes (Insights)               n/a
User Contribution                                                                  Both can post discussions,
                                                                                   wall comments, photos,
                                                                                   videos, and links.
Events                                                  * new feature              Both can create related
                                                                                   events
Moderation                 Yes                          Partial                    Both have to remove spam
                                                                                   manually
Promotion                                               * new feature              Can promote both with
                                                                                   facebook ads
New Member Restriction     Can restrict by age and/or   3 Options: Open-anyone
Limits                     location                     can join. Closed-require
                                                        approval from admin.
                                                        Secret-only members
                                                        know about the group.
Custom URL                 Yes                          n/a
Search Engine Friendly     Yes: Indexed in search
                           engines
Number of Administrators                                                           Both have Multiple Admins
Posts seen in mini-feed    Yes                          n/a
Invitations                Fans can Share page w/       Members can share page
                           non-fans                     with non-members, Invite
                                                        non-members
Administrators Visible     No                           Yes

                                                                                                   Created by
                                                                                                  Joel Widmer

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Key differences between Facebook pages and groups

  • 1. August 2009: Facebook Fan Pages vs Groups Features Fan Pages Groups Similarities Outreach Send updates and posts to Message/email all fans via mini-feed. And members send messages to all fans Applications Yes n/a Visitor Statistics Yes (Insights) n/a User Contribution Both can post discussions, wall comments, photos, videos, and links. Events * new feature Both can create related events Moderation Yes Partial Both have to remove spam manually Promotion * new feature Can promote both with facebook ads New Member Restriction Can restrict by age and/or 3 Options: Open-anyone Limits location can join. Closed-require approval from admin. Secret-only members know about the group. Custom URL Yes n/a Search Engine Friendly Yes: Indexed in search engines Number of Administrators Both have Multiple Admins Posts seen in mini-feed Yes n/a Invitations Fans can Share page w/ Members can share page non-fans with non-members, Invite non-members Administrators Visible No Yes Created by Joel Widmer