The document discusses the value of good customer service and whether customers would be willing to pay extra for it. While first-class airfare and luxury hotel rooms come with excellent service, even basic services like the DMV could provide good customer experiences if companies prioritized listening to customers over costs.

1. What’s good customer service worth?

2. If you spent a lot of money
would you get good service?

3. First-class airfare : absolutely

4. A night in the presidential suite : definitely

5. Valet parking : probably

6. Would you be willing
to pay an extra $10 for this?

7. Nice service at the DMV

8. Company cost to give
good customer service…

9. 0

10. Listening : $ Priceless