Most up to date version of the Lean UX deck created for Agile 2011. Covers how to focus on creating experiences instead of documents.

1. Lean UX Getting out of the deliverables business Agile 2011 Salt Lake City, UT http://img.blog.yahoo.co.kr/ybi/1/1c/f6/cliffordmlarsen/folder/717992/img_717992_1359004_3?1103025176.jpg

2. Why am I up here? Designer. Team Leader. Lover of conference schwag. Jeff Gothelf currently: Director of UX at TheLadders.com previously: Publicis Modem, Webtrends, AOL, Fidelity and an assortment of startups blog: www.jeffgothelf.com/blog twitter: @jboogie email: jgothelf@theladders.com #LeanUX

3. In the beginning… UX began with Information Architecture which no one had ever heard of #LeanUX | @jboogie http://www.ucdesigners.co.uk/wp-content/uploads/2009/03/stockxpertcom_id21589-world1-1024x794.jpg

4. Deliverables helped define Information Architecture And this was good #LeanUX | @jboogie

5. IA evolved and expanded into Interaction Design Darwinism at work #LeanUX | @jboogie

6. Deliverables helped define these emerging practices And this was good #LeanUX | @jboogie

7. Value has ultimately been placed on the deliverable Not on the experience being created #LeanUX | @jboogie

8. Deliverables eat babies! I kid. Only a little. #LeanUX | @jboogie

9. With interactive experiences evolving rapidly The deliverable is just not enough #LeanUX | @jboogie

10. Lean UX Inspired by Lean Startup and Agile development theories, it’s the practice of bringing the true nature of design work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed. #LeanUX | @jboogie

11. It goes a little something like this… Look familiar? Just the UX process Prototype Concept Validate Internally Test Externally Learn from user behavior Iterate #LeanUX | @jboogie

12. Designers can’t hide behind their monitor any more! Hope you like hanging out with designers. #LeanUX | @jboogie http://www.flickr.com/photos/yamagatacamille/4799648425/sizes/l/

13. Get design work out there. Fast. In public. (Yes, where everyone can see it.) #LeanUX | @jboogie

14. What Lean UX is NOT #LeanUX | @jboogie

16. The only thing being removed is waste. You leave that stuff laying around and it starts to stink! #LeanUX | @jboogie http://www.flickr.com/photos/mims/326748812/sizes/l/

17. This is NOT design-by-committee! That never leads to anything pretty. #LeanUX | @jboogie http://www.flickr.com/photos/mims/326748812/sizes/l/

18. What Lean UX is… #LeanUX | @jboogie

19. Control Designers still drive the design #LeanUX | @jboogie

20. “But I’m giving up control of my work!” Not really. It just feels that way at first. #LeanUX | @jboogie http://www.flickr.com/photos/alshepmcr/4561517216/sizes/l/

21. It’s not “The Spec” that gives control That’s the last mile of the value design brings to the team #LeanUX | @jboogie http://talkingtraffic.org/wp-content/images/stack_documents.jpg

22. If a designer spends 3 months perfecting a design only to find out it fails to meet customer and/or business needs, they’ve just wasted 3 months of their life, not to mention the team’s. #LeanUX | @jboogie

23. Designers shouldn’t be expected to get it right the first time Nobody else has to From Design Criticism and the Creative Process by Cassie McDaniel on A List Apart, 11 Jan, 2011. http://www.alistapart.com/articles/design-criticism-creative-process/ #LeanUX | @jboogie

24. Designers are the “Keepers of the Vision” The experience is design’s responsibility #LeanUX | @jboogie http://www.flickr.com/photoshttp://www.flickr.com/photos/kubina/1386979654/sizes/l/

25. Momentum Everyone’s engaged. Everyone’s motivated. #LeanUX | @jboogie

26. Keep everybody moving forward Clients, stakeholders, design and team. #LeanUX | @jboogie http://www.flickr.com/photos/37541410@N03/3901861703/sizes/l/

27. Quality No compromises #LeanUX | @jboogie

28. “Speed first. Aesthetics second.” – Jason Fried, 37Signals.com #LeanUX | @jboogie

29. “Going for the bronze.” – A Creative Director I used to work with #LeanUX | @jboogie

30. What about the quality of the design? Iterations mean quality continually improves. #LeanUX | @jboogie http://stockthemind.files.wordpress.com/2008/04/project-cartoon.jpg

31. Feasibility Make sure it can be built (and built well) #LeanUX | @jboogie

32. Prototype it! But not all of it. #LeanUX | @jboogie hthttp://3.bp.blogspot.com/_mQ4dc8irsc0/S_TZkx7B_3I/AAAAAAAAAM0/lwh7NTbtKMo/s1600/PopGlider+assembled+2.jpgtp://www.flickr.com/photos/alshepmcr/4561517216/sizes/l/

33. Once validated, demo to the team. Presto! Instant documentation. No additional deliverables are needed! #LeanUX | @jboogie http://www.flickr.com/photos/koolwaaij/152426460/sizes/o/

34. Then show it to your customers. Keep it light and cheap. #LeanUX | @jboogie http://www.flickr.com/photos/forakerdesign/3657336793/sizes/l/

35. Fill in the gaps What did you not think about? #LeanUX | @jboogie

36. The more you talk about it The more you realize what’s missing #LeanUX | @jboogie http://www.flickr.com/photos/adysmiles/4822749055/sizes/l/

37. Can I make this happen in my organization? Short answer: Yes. Long answer: Yessssssssss! #LeanUX | @jboogie

38. The internal software/web design shop. Well within your grasp. #LeanUX | @jboogie http://www.istudyathes.com/wp-content/uploads/2009/02/microsoft-20team-201978.jpg

39. You are in the problem-solving business and you don’t solve problems with design documentation. You solve them with elegant, efficient and sophisticated software. #LeanUX | @jboogie

40. The interactive agency and services world. Tougher sell. Worth it in the end. #LeanUX | @jboogie

41. Agencies are in the deliverables business. #LeanUX | @jboogie

42. Recapping the “internal” Lean UX process…. Remember? Just the UX process Concept Validate Internally Test Externally Learn from user behavior Iterate Prototype #LeanUX | @jboogie

43. For services agencies it looks slightly different Give your clients the power. They like that. Validate w/client Validate w/client Concept Prototype Iterate Learn from user behavior #LeanUX | @jboogie

44. Consultants are specialized mini-agencies Success with Lean UX will be determined by attention level #LeanUX | @jboogie

45. Reducing deliverables efforts reduces revenue In theory… Fewer deliverables Fewer billable hours $$$$ Project delivered faster Happier, more empowered client Repeat customer #LeanUX | @jboogie

46. Invest in your client’s success It shows the confidence you have in your work #LeanUX | @jboogie http://www.flickr.com/photos/19638298@N00/143127498/sizes/z/

47. Distributed teams do it remotely! If they’re a part of you, it’s on! If not, it ain’t bloody likely. #LeanUX | @jboogie http://farm3.static.flickr.com/2361/2076450897_be1b8ace7c.jpg

48. Is this good for every project? Use it where it makes sense. #LeanUX | @jboogie http://www.krackblog.com/wp-content/uploads/2010/05/david_hasselhoff_gary_coleman-e1275077640952.jpg

49. Functional, task-flow projects work well. There’s a clear end goal. #LeanUX | @jboogie

50. Highly experiential marketing projects will struggle. Time to ideate and create options is essential. #LeanUX | @jboogie

51. What about content heavy experiences? Some up front planning is necessary. #LeanUX | @jboogie

52. Case Study 100 Days of Collaboration #LeanUX | @jboogie

53. Problem Statement: “You’re like Monster, but I have to pay for it.” #LeanUX | @jboogie

54. 3 days, 3 themes: Acquisition and conversion Resume services A human in every interaction #LeanUX | @jboogie

55. #LeanUX | @jboogie

56. #LeanUX | @jboogie

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58. #LeanUX | @jboogie

59. #LeanUX | @jboogie

60. How do I get started? Here are 5 quick wins you can implement today #LeanUX | @jboogie

61. 1 Solve the problem together As opposed to implementing someone else’s solution #LeanUX | @jboogie http://www.flickr.com/photos/mims/326748812/sizes/l/

62. 2 Sketching It’s all the rage! #LeanUX | @jboogie

63. 2 Example of sketching at work V1 of the UI #LeanUX | @jboogie

64. 2 Sketching brings experiences to life faster Launched UI #LeanUX | @jboogie http://www.flickr.com/photos/mims/326748812/sizes/l/

65. 3 Get the experience out there, not the document Act it out if you have to #LeanUX | @jboogie http://www.macdavidpro.com/wp-content/uploads/2010/02/4355664150_68b8aa58a9_o-600x337.jpg

66. 4 Pair up! But do it, cross-functionally #LeanUX | @jboogie http://photofind.com/featured-photo/20-uncomfortable-moments-in-sports

67. 4 Pairing saves time It also levels the playing field #LeanUX | @jboogie http://hoveringartdirectors.tumblr.com/page/2

68. 4 Pairing sets designers free, man …and empowers developers! #LeanUX | @jboogie http://www.clydekellerphotos.com/images/AP_Kesey_HippiesDancing_GALLERY_CGW.jpg

69. 5 Style guides! The cause of, and solution, all your UX problems #LeanUX | @jboogie

70. 5 They’re good for developers too! Creates a reusable asset library and point from which to start #LeanUX | @jboogie

71. Designers are used to being heroes. Lean UX is distinctly, anti-hero. #LeanUX | @jboogie http://www.abegoodman.com/Images/greatest-american-hero.jpg

72. This is an evolution. Not a revolution. Designers must evolve to stay relevant. #LeanUX | @jboogie http://www.flickr.com/photos/freejay3/2387714157/sizes/l/

73. Once you go lean… Apparently it’s good and you can’t go back to…err…fat…or something #LeanUX | @jboogie

74. Let’s get back to the experience design business. It’s where it’s at (as the kids say) #LeanUX | @jboogie http://www.flickr.com/photos/expressmonorail/3057998218/sizes/l/

75. Thanks! Call me. Let’s chat. Jeff Gothelf @jboogie jeff@jeffgothelf.com www.jeffgothelf.com/blog bit.ly/LeanUX slideshare.net/jgothelf #LeanUX | @jboogie