Tethr - IC Business Idea Comp 10/2011
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Tethr is a social collaboration tool to enable creative to interact more effectively with the people who use their designs. This was later rebranded as Re
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Tethr - IC Business Idea Comp 10/2011
- 2. Executive Summary 2 Tethr will “Socialize” the design and review process • Big problem today with different programs, platforms and geography • Supports documents, images and 3D CAD models Business Social application for extended project teams • Includes global suppliers, manufacturers, consultants, agencies Simple reference points anchor or “Tethr” social footnotes • Social footnotes appear like Facebook comment threads Freemium model drives viral growth through invitations • Customers invite new users. Reviewers Free. Basic user $25/mo. Leverage the cloud to run the entire business • Scalable, multi-tenant architecture in multiple languages
- 3. The Challenge 3 Today VS. • “Social Footnotes” • Friending, Following members • Project-Centric • Version Chaos • Multiple conversations • Not simple It is not the people that are the • Social Conversations problem – but the tools they use!
- 4. Tethr Can Solve the Problem 4 Evolution of an image Version 1 Version 2 Version 3
- 5. Benefits 5 Tethr [Te – ther] Verb: A “Social Footnote” linking a reference point to a social conversation Product Benefits • Beyond the Project Management “Plan” • Social “Storyboard“ captures conversations, updates, workflow and previous versions • Works along-side or even without complex project management software • Unlike other business social apps, Tethr ties actions to deliverable • Everything is managed and saved in the cloud • Faster turns on new revisions • Conversations can happen at any time
- 6. Our Target Markets 6 Marketing Professionals Manufacturing Legal Professionals Educational Use Architectural/Construction Engineers And More…
- 7. Market Opportunity 7 Estimated Users in the Market Creative Professionals 3.3M @Work Creatives 10.6M Total Prospects in the Design Market 13.9M
- 8. Pricing 8 Tiered Usage • The more you use, the more you have to pay • Monthly: Basic User License $25/user, Professional $80/user, Agency $500 Unlimited Tethr’s and Shares • Tethr anything and share with all members of the team Monthly Recurring Revenue Tangible Growth • Prospective Market Users – 13.9M • Estimated blended average: $50/user/mo. • $50 monthly X 12 Months = $600 annual license • Only need to reach just 1670 users to make 1M; 1.2% of Market!
- 9. Summary 9 Tethr solves a huge problem • No more communication issues Social Footnotes Improve Communication • One location with everyone’s input Huge Global Opportunity • Many verticals and markets can be leveraged beyond Initial Viral Expansion Drives Growth • Users will drive additional users through sharing
- 10. Backup
- 11. Adobe’s Numbers 8
- 12. Competitive Landscape Four Categories of Competition ► Solutions using enterprise social collaboration, and connections of “friending” and “follow” to add someone CubeTree ► Enterprise application providing social features to existing application ►Redliner applications ► Real Time Conferencing applications Acquired by vmware What makes Tethr Different? Tethr is a contextual “Social Footnote” for the project team rather than just a socialized conversation.
- 13. Market Opportunity 7 Initial Target: 10,000 Discrete Manufacturers (DM) in North America over $10M 4,000,000 Universe of Extended Workforce is becoming Social Project participants • Now is the time for Tethr 10,000 Discreet Manufacturing No Major Innovation for Manufacturers Companies over $10 Million Managing Product Development • Many still doing Projects on “lists” • Project management is too complex 10 For every CAD user, there are 10 others on a project team 3 Average number of CAD users involved in a product line Large, Worldwide $100M dollar market opportunity
- 14. Workflow Challenge Today VS. DELIVERABLE
- 15. Sales Model Sales Model Target the Industry Influencers Inside Direct Team - Phone and Web Demos Target the Product Development / Project Team Leads Easy to find prospects. Market / Cold Calls / Draft off “Project” Keywords Generally looking for a better way to manage projects Secret Sauce: Viral Growth Average Customers will grow 5X over the initial install Tethr customers invite in their suppliers. Suppliers adopt Tethr and invite in their designers and suppliers…
- 16. Conversations Millions of Design Application Users follow hundreds of different “micro communities“ These communities are: - Engaged - Look for new content, best practices - Ready for a Tethr discussion
- 17. Example Communities Web Industry Associations Vendor and Distribution Media Communities Communities Industry Forums Industry Thought Industry Events Leadership 17
- 18. Execution Timeline Implement Intensify SEO for Engage the Website Social Ecosystem Media Engage Top Strategy 100 Attend Industry Press Blitz Leverage Complete Connectors Event, Build 15 top magazines Customer Advisory Council and top bloggers Success
Hinweis der Redaktion
- NEEDS TO BE UNDER 4 MINUTES… HELP!!!Tethr is a business application that allows you and your team to create social footnotes on your projects to help you review and discuss changes that need to be made.
- It is a business social application that you can access from any internet connection and all content that you and your group add is saved on the internet, also known as the cloud. Because of this Tethr allows you to add footnotes to any part of your project and connect these “dots” to conversations with different members of your team. Business Social applications are among of the top 5 fastest growing business trends for start ups this coming year according to Gardner research. There is an saying that I really like that in business you should skate to where the puck is going, and business social is the new wave of applications for the future.So far, the market has many “collaboration” tools which allow many users to work on documents or files at the same time. Other applications out there enable you to communicate in real time and host meetings to discuss the projects; but these products have limitations. Many times the conversations are not recorded, or there are long email threads and spreadsheet files that make it hard for the customer to show the designer exactly what they want. Tethr is an applications that can fix this challenge. Using tethr is like pointing to the object and saying “this is what needs to be changed”.
- WHAT DO I EXPLAIN FOR THIS SLIDE?? HOW DOES THIS FIT IN??Many social products of today allow you to “friend or follow” people like facebook and twitter to discuss the project, but there are very few solutions that actually put the file at the center of the conversations so that everything discussed is in reference to a specific issue on the deliverable. By doing so, you can save time and money and make the project development and roadmap more predictable and have a better focus on the final result.
- For instance, take a marketing firm making a new logo for a company. In tethr, the creator is able to upload the image of the logo and the stakeholders are able to put “dots” on the image by just clicking the screen and dragging the dot to the right place. When a dot is put on the image, a conversation is started similar to a facebook post where everyone can communicate back and forth about changes that need to be made in regards to the dot. The conversations are recorded on the social storyboard so that at any time, you can look to see the conversation. Previous versions are saved with their tethr’s to show the progression and previous conversations. This allows Communication on updates and changes that need to be made are ridiculously simple and all in one location that you can access from any device that has internet.
- Tehtr allows you to step beyond project management tools. It records all of the suggestions and conversations online so that any members of the group can access them at any time. All versions of the document are saved on what I like to call the “storyboard” which tracks all updates to changes and versioning of the project. Unlike other social applications, tethr allows you to tie actions to the deliverables and final product. For example…
- Pretty much everyone who needs to review something can use Tethr. I listed a few market verticals that would be possible targets for the product But I’d like to highlight two, marketing professionals and discrete manufacturers. So lets look at the total available market for the discrete manufacturing market.
- This is a billion dollar market. Right now, manufacturing teams create project lists to help them determine the status and tasks associated with the project which is confusing and doesn’t provide a visual to link to the actual project. Not much innovation has been done to aid them in the last few years and the new generations are coming into the workplace that are used to using social as a way of communication. This business can extend into international markets. There are over 10 thousand Discrete manufactures worldwide over $50 million and if it is extended to general manufacturing the number grows even larger. This market is huge. And as you can see, because of the Monthly recurring revenue model, we don’t have expand very far to be huge.
- Tehtr allows you to step beyond project management tools. It records all of the suggestions and conversations online so that any members of the group can access them at any time. All versions of the document are saved on what I like to call the “storyboard” which tracks all updates to changes and versioning of the project. Unlike other social applications, tethr allows you to tie actions to the deliverables and final product. For example…
- Tehtr allows you to step beyond project management tools. It records all of the suggestions and conversations online so that any members of the group can access them at any time. All versions of the document are saved on what I like to call the “storyboard” which tracks all updates to changes and versioning of the project. Unlike other social applications, tethr allows you to tie actions to the deliverables and final product. For example…
- Any questions?
- This is a billion dollar market. Right now, manufacturing teams create project lists to help them determine the status and tasks associated with the project which is confusing and doesn’t provide a visual to link to the actual project. Not much innovation has been done to aid them in the last few years and the new generations are coming into the workplace that are used to using social as a way of communication. This business can extend into international markets. There are over 10 thousand Discrete manufactures worldwide over $50 million and if it is extended to general manufacturing the number grows even larger. This market is huge. And as you can see, because of the Monthly recurring revenue model, we don’t have expand very far to be huge.
- When looking at the competition, there are many collaboration software's, but not many are good at communicating like Tethr. The biggest difference is that Tether is a social footnote with a direct reference point to the project instead of just a conversation. This puts a product like tethr into a category that very few applications can compete with for the discussion and reviewing of images.4:30 need to cut by 45 seconds
- This is a billion dollar market. Right now, manufacturing teams create project lists to help them determine the status and tasks associated with the project which is confusing and doesn’t provide a visual to link to the actual project. Not much innovation has been done to aid them in the last few years and the new generations are coming into the workplace that are used to using social as a way of communication. This business can extend into international markets. There are over 10 thousand Discrete manufactures worldwide over $50 million and if it is extended to general manufacturing the number grows even larger. This market is huge. And as you can see, because of the Monthly recurring revenue model, we don’t have expand very far to be huge.
- So with today’s products, the creator is able to make a file, send the project to the stakeholders who looks at it, make comments in a spreadsheet or word document, host meetings in person or via videoconferencing, or attach notes to an email document that they send back. This process happens many times and get more and more complicated when there are multiple team members involved in the process.Tethr makes reviewing and discussing the projects ridiculously simple. The file is uploaded as an image or 3d model to tethr and is shared by a unique Url with the stakeholders. From there, they are all able to communicate and discuss the project and changes that need to be made. The creator has a better understanding of what their client is looking to change and the process is made much simpler to get the deliverable to the final product.
- Tehtr allows you to step beyond project management tools. It records all of the suggestions and conversations online so that any members of the group can access them at any time. All versions of the document are saved on what I like to call the “storyboard” which tracks all updates to changes and versioning of the project. Unlike other social applications, tethr allows you to tie actions to the deliverables and final product. For example…
- Tehtr allows you to step beyond project management tools. It records all of the suggestions and conversations online so that any members of the group can access them at any time. All versions of the document are saved on what I like to call the “storyboard” which tracks all updates to changes and versioning of the project. Unlike other social applications, tethr allows you to tie actions to the deliverables and final product. For example…
- Tehtr allows you to step beyond project management tools. It records all of the suggestions and conversations online so that any members of the group can access them at any time. All versions of the document are saved on what I like to call the “storyboard” which tracks all updates to changes and versioning of the project. Unlike other social applications, tethr allows you to tie actions to the deliverables and final product. For example…