Presentation to Arizona State University Startup Academy Bootcamp for high school students.
Quick exercise in developing messaging for your competitive advantage.
5. Competitive Analysis
Values You Competitor Competitor Competitor Competitor
B C D E
Free X X X X
Shipping
24/7 Online X X
Help
10 Colors X X X X
Custom Fit X X
100% X X X
Recyclable
Personal X X X
Branding
Guarantee X X
6.
7. Market to Your Strengths
• Value Proposition
– Targeted Buyer
– Problem Solved (Need)
– Uniqueness
– Benefits
8.
9. Why Invest in Your Idea
• Translate Unique Value
Proposition in Business Plan
– Demand for Your Product
– Expected Revenue
– Anticipated Growth