1. J. Gabriel Muñoz
Address: Crámer Av. 1823 PB.C - CP (C1428CTA) CABA
DNI: 17.801.402
Date of Birth: 03/05/1966
Ph.: 4786 4119 Mobil Ph.: 115-870-3793
E-mail: gabriel.munioz@yahoo.com.ar
OBJETIVE
Offer my professional and work experience in Argentina and USA (Nationals, Multinationals, Big, Medium & Small
Companies) Being part of a workgroup(Leadership), providing new insights. Always Keeping informed of market changes,
implementing new marketing strategies, achieving the highest standards of excellence in a dynamic organization.
PROFILE
- Marketing, Trade Marketing, Strategic Planning, Product & Brand Positioning, Competitive Analysis, Statistics
Production-Sales, Product Development, Training, Communication, Public Relations, Partnerships with businesses, events.
Media and Press. Digital Mktg. B2B, B2C, BTL, ATL. Social Media, Community Management, Corporate Sales.
- Budget Management - Project (Short-Medium and Long planning). Experience in handling economic crisis, Price war etc.
WORK EXPERIENCE
2012 SEPTEMBER UP TO PRESENT, SPORTMASS (SOUTH INVEST).
Marketing Manager (Social Media, Community Management etc.).
Tasks
Development different business areas (Sports, Shows etc.).
 Alliances with the different Companies. Benefit Events (Pupi Zanetti Fundation, Maxi Rodriguez, Padre Mario,
Patricia Sosa, Axel etc.). and alliances with Young & Rubicam to the different actions.
Management of all variables, Mktg-Advertising-Public Relations-Sales Planning.
2009 TO MARCH 2012, GRUPO KEIN –ADVERTISING AND MEDIA AGENCY
Marketing Manager, Communications, Institutional Relations, Strategic Planning.
Tasks
Development the new business unit.
Joint ventures-Alliaces with Companies, Strategic Marketing and Media Proposal.
2007 TO 2009, CORVEN MOTORS(GRUPO IRAOLA)
Sales and Marketing Manager, Comunications and Strategic Planning (Motorcycle Unit).
Tasks:
 The Product portfolio definition, including pricing and positioning strategies .
 branding strategy.
 The Sales volume planning.
Motorcycles Start-up (Assembly, Product definition, design).
Sellers training

2. Main Accomplishments:
Achieve the all time record launch the 3 first models in 8 Months (Motorcycles).
Fulfilling the Sales Objetives.
Development different events in Bs.As. and inside the country.
Development of trade policy, Business Plan, Marketing Plan and POP material.
2006 TO 2007, ZANELLA HNOS. S.A.
Marketing Manager
Tasks:
Manage of Marketing, promotional, advertising, events and press area.
Brand and products Positioning insight the market, The sales volume planning.
The product portfolio definition.
Main Accomplishments:
Launching the first advertising spot institutional.
Development eight events in seven months in different parts the country.
Business plan 2007, Sales planning and development the new merchandising material.
- INTERNATIONAL EXPERIENCES
2001 TO 2006, GUADALEST ARGENTINA (CONSUMER) AND CONFIAR LLC USA (SUBSIDIARY OF GUADALEST
ARGENTINA).
Sales and Marketing Manager in Argentina
Executive Director in USA.
Tasks:
Manage the sales and marketing area & Trade Marketing (Supermarkets and Own sales channel).
Development and implementation the new packaging-brochures (Local and International Market).
Start-Up the Corporation in the USA.
Joint ventures-Alliances with the wholesellers in USA.
Sales and business with the different supermarkets in USA.
Main Accomplishments:
Brand positioning in the mayor supermarkets in Argentina.
Sales Increase in 2003 -2004 -2005.
Launching the new products.
 Continue improving all KPI’s related to Brand image
1997 TO 2001, VOLKSWAGEN ARGENTINA
Brand Manager
Tasks:
The Volkswagen Brand Marketing Strategy (development and implementation).
The Sales volume planning (short & long planning)
The Product portfolio definition, including pricing and positioning strategies.
The Communicational and branding strategy. Advertising and promotional campaigns (ATL, BTL and Digital), so as to
Retail Marketing actions with the dealer network.
Media planning.
Main Accomplishments:
The first business plan area implementation.
Achieve the all time record sales in terms of volumes, during 1998 / 1999 / 2000 / 2001.
Achieve the budget profit level
VW Gol: industry leader & the most sold car.
Widest product offer in the Argentinean market (Limited editions, Gol, Saveiro, Bora).

3. 1991 TO 1997, RENAULT ARGENTINA
Product Manager /Proyect leader / Advisor of Commercial advisor area / Analyst.
Tasks:
Manage the products.
Market analyze – Market research, direct marketing.
Sales Planning: coordination
Responsible for the dealer net strategy of Renault brand through the appointment of dealerships, showrooms and
workshops.
Main Accomplishments:
Sales leadership 1996-1997.
Direct marketing implementation, Sales increase the sales for each models.
Re-organization the commercial chain in Buenos Aires City and GBA.
EDUCATIONAL BACKGROUND
University of Belgrano (School of Economics and International Business)
Master Business Administration (MBA) Strategic Specialization.
University of Belgrano
Degree in Systems.
High School: Jesús P. Martínez. Language: English – Spanish.