Using Social Networking to Engage Your Donors

Using Social Networking to Engage your Donors James S. Friend, Jr. Director, Office of Stewardship and Development Diocese of Allentown, PA

Nonprofit Social Media Survey Sponsored by: ,[object Object],[object Object],[object Object],Source: www.nonprofitsocialnetworksurvey.com

Nonprofit Social Network Survey Report ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: www.nonprofitsocialnetworksurvey.com

Popularity of Commercial Social Networks Source: www.nonprofitsocialnetworksurvey.com

Average Size of Respondent Communities Source: www.nonprofitsocialnetworksurvey.com

[object Object],[object Object],[object Object],[object Object],[object Object],Nonprofit Social Media Expenses Source: www.nonprofitsocialnetworksurvey.com

Nonprofit Social Media Revenues ,[object Object],[object Object],[object Object],Source: www.nonprofitsocialnetworksurvey.com

Diocese of Allentown Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Diocese of Allentown

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Statistics Source: www.facebook.com

[object Object],[object Object],[object Object],[object Object],Understanding Facebook Source: Blackbaud

Nonprofit Social Media Budgets

Distributing Messages Automatically via Social Map What a guy! We are so lucky to have him The kids will love him! Is he coming to my school? Bishop Barres will attend the Allentown Central Catholic HS football game on Saturday.

[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Strategies Create subgroups for special interests Source: Diocese of Allentown

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Strategies Keep your Status Updates Fresh Source: Diocese of Allentown

[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Strategies Keep your Status Updates Fresh (cont.) Source: Diocese of Allentown

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Strategies Using Groups Source: Blackbaud

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Strategies Cautions Source: Diocese of Allentown

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Strategies Cautions (cont.) Source: Diocese of Allentown

[object Object],[object Object],[object Object],[object Object],Facebook Strategies Making Friends Source: Diocese of Allentown

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You Tube Statistics Source: blog.cleancutmedia.com

Recent Activity Publisher Info Videos

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You Tube Basics / Strategy Source: Jim Friend

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],LinkedIn Statistics Source: www. linkedintomarketing.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],LinkedIn Statistics (cont.) Source: www. linkedintomarketing.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategy for LinkedIn Source: Diocese of Allentown

Diocese of Allentown Purchases Online Communities for Eight High Schools Source: Diocese of Allentown

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Purchasing an Online Community Benefits Source: Diocese of Allentown

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Purchasing an Online Community Typical Components Source: Diocese of Allentown

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Purchasing an Online Community Lessons Learned Source: Diocese of Allentown

[object Object],[object Object],[object Object],Closing thoughts Source: Diocese of Allentown

Using Social Networking to Engage Your Donors

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