Twitter can be a boon for your business, from professional development and brand visibility to team building and developing warm sales leads. Here's how.

1. Twitter for
Business
Women in Consulting
#WICchat - @JFOUTS
1

2. Who really uses Twitter for
business?
• Small biz
• Consultants to
industries
• Market research
• Journalists
• Individuals with a
passion
• ME

3. The Twitter mentality
• Sharing
• Learning
• Re-sharing
• Learning more

4. Twitter is not the water
cooler
• It’s not for gossip
• You’re in public
• Be nice or very, very
funny
• Anyone can read it

5. Twitter is the water cooler
• Team
communication and
sharing
• Professional
development
• Corporate messaging
• If your team doesn’t
care why should I?

6. Twitter is not your marketing
channel
• Broadcastin
g is the
devil
• STOP it

7. Twitter is OUR marketing
channel

8. Twitter takes time and
energy
• It’s only part of your toolset
• You’ve got to have a plan
• You’ll learn more than you thought
possible
• You’ll meet people you never knew
you needed to know
• Relationships lead to referrals

9. Be unique
• Stand out from millions of re-tweeters
• Stand for something
• Share things nobody else does
• Be you

10. Be interested more than
interesting
• Ask Questions
• Answer questions

11. 11

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14. How often should I tweet?
• 155 million Tweets a day
• Dan Zarella 1-4 tweets per hour
• Best time to reach all time zones 5
PM
http://www.scribd.com/doc/86002424/Infographic-Dan-
Zarrella-s-Science-of-Timing-Social-Networks 14

15. http://www.howoftendoyoutweet.com/

17. Where do I get all that

18. Managing your networks

19. Rinse-repeat

20. The best Part- Q&A!
• Janet@JanetFouts.co
m
• @Jfouts
• TatuDigitalMedia.co
m
• JanetFouts.com
• 408.216.7423