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Across the Spectrum of Social Media How Organizations of All Sizes Are Leveraging Web 2.0 Susan Tenby, Senior Manager, Online Community Development TechSoup  Janet Fouts, Social Media Coach, Tatu Digital Media Chad Norman, Internet Marketing Manager, Blackbaud
Sharing Today’s Event #NetWitsLive
Meet The Panel Susan Tenby Senior Manager, Online Community Development, TechSoup Janet Fouts Social Media Coach, Tatu Digital Media
Getting People Engaged
Integrating Multiple Channels of Communication
OK, They’re Engaged…Now What? Photo: AP
Case Study – Integrating an Event ,[object Object],[object Object],[object Object],[object Object]
NetWits Live @ San Francisco  |  Presenter’s Name  |  Page # Leveraging Web 2.0 Where do we start?
NetWits Live @ San Francisco  |  Presenter’s Name  |  Page # Leveraging Web 2.0 Get a plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NetWits Live @ San Francisco  |  Presenter’s Name  |  Page # Leveraging Web 2.0 Flickr.com ,[object Object],[object Object],[object Object],[object Object]
NetWits Live @ San Francisco  |  Presenter’s Name  |  Page # Leveraging Web 2.0 Humane Society LOL Seal Photo Contest ,[object Object],[object Object],[object Object],[object Object],[object Object]
NetWits Live @ San Francisco  |  Presenter’s Name  |  Page # Leveraging Web 2.0
NetWits Live @ San Francisco  |  Presenter’s Name  |  Page # Leveraging Web 2.0
NetWits Live @ San Francisco  |  Presenter’s Name  |  Page # Leveraging Web 2.0
NetWits Live @ San Francisco  |  Presenter’s Name  |  Page # Leveraging Web 2.0
NetWits Live @ San Francisco  |  Presenter’s Name  |  Page # Leveraging Web 2.0 What’s Twitter Good For? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NetWits Live @ San Francisco  |  Presenter’s Name  |  Page # Leveraging Web 2.0 Twestival ,[object Object],[object Object],[object Object]
NetWits Live @ San Francisco  |  Presenter’s Name  |  Page # Leveraging Web 2.0 Help Daniela ,[object Object],[object Object],[object Object]
NetWits Live @ San Francisco  |  Presenter’s Name  |  Page # Leveraging Web 2.0
NetWits Live @ San Francisco  |  Presenter’s Name  |  Page # Leveraging Web 2.0
NetWits Live @ San Francisco  |  Presenter’s Name  |  Page # Leveraging Web 2.0 Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NetWits Live @ San Francisco  |  Presenter’s Name  |  Page # Leveraging Web 2.0 Contact ,[object Object],[object Object],[object Object],[object Object],[object Object]
TechSoup is a popular, comprehensive online content and community destination for nonprofits that provides unbiased information and technical know-how to ensure that nonprofits make the best possible use of technology. TechSoup.org The technology place for nonprofits
A Comprehensive Technology Resource for Nonprofits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TechSoup Global
20 Countries and growing
TechSoup.org/community
TechSoup Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TechSoup Community Network ,[object Object],[object Object],[object Object],[object Object],[object Object]
Where in the (Online) World is TechSoup?
NetSquared (Net2)‏ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Second Life? Attributes of a Virtual World ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Second Life Metrics:  Who’s Using Second Life? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],13-17 (Teen Grid)‏ 0.53% 18-24 15.53% 25-34 34.77% 35-44 28.28% 45 plus 20.37% Unknown 0.51% Male 59.57% Female 40.43%
Second Life Metrics:  Who’s Using Second Life? ,[object Object],Notice that within the top six countries, usage spans four continents! United States 13,901,429.03 40.13% Germany 3,461,378.03 9.99% United Kingdom 2,362,937.37 6.82% Japan 2,109,781.27 6.09% France 1,715,615.13 4.95% Brazil 1,276,916.50 3.69% Canada 1,245,798.50 3.60% Netherlands 1,239,647.48 3.58% Italy 1,175,888.45 3.39% Spain 950,782.55 2.74% Australia 694,580.20 2.01% Belgium 302,122.95 0.87% Portugal 294,680.68 0.85% Switzerland 258,725.32 0.75% Poland 224,577.07 0.65% Argentina 183,159.15 0.53% Denmark 182,383.53 0.53% Sweden 168,336.67 0.49% Austria 162,338.82 0.47% Mexico 161,590.82 0.47% Others 2,565,135.87 7.41%
Nonprofit Commons in Second Life Through the Nonprofit Commons project, TechSoup is assembling a community of nonprofits in Second Life to help lower the barriers of access to this emerging virtual world
Nonprofit Commons in Second Life ,[object Object],[object Object]
International Reach ,[object Object],[object Object],[object Object],[object Object]
Leadership and assistance through virtual community organizing strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community Blog: Nonprofitcommons.org
Community Wiki
But isn’t Second Life just a game? ,[object Object],[object Object],[object Object],[object Object]
New ways to collaborate and get work done ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reduces Your Carbon Footprint ,[object Object],[object Object],[object Object],[object Object]
Fundraising ,[object Object],[object Object],[object Object],[object Object]
Provides safe and anonymous means of self-expression
A Space for making the impossible happen ,[object Object],[object Object]
Virtual sandbox for experimentation ,[object Object],[object Object],[object Object]
Leadership role for your organization ,[object Object],[object Object],[object Object]
What works? ,[object Object],[object Object],[object Object],[object Object]
Best Practices: What we have learned ,[object Object],[object Object],[object Object],[object Object]
Raising public awareness of Nonprofits in Second Life through the media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s even got the attention of Congress… ,[object Object],[object Object]
..and perhaps more importantly—the Daily Show!
NPC provides virtual offices to over 80 social benefit organizations in a community setting
Newly launched second location
Looking forward…
Integration with other platforms ,[object Object],[object Object],[object Object]
Future Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object]
Contact Info Susan Tenby Senior   Manager -Online Community Development, TechSoup Network susan@techsoup.org SL avatar: Glitteractica Cookie Twitter: suzboop ,[object Object],[object Object],[object Object],[object Object]
Thanks! Let’s Continue the Conversation… Susan Tenby www.blackbaud.com/NetWitsLive [email_address] www.nonprofitcommons.org   Janet Fouts [email_address]   www.janetfouts.com   Chad Norman [email_address]   www.blackbaud.com/chadnorman

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Netwitslive San Francisco Panel 3 4 09