12. FACEBOOK ADS
• Be direct • Choose images for POP
• Don’t use jargon • Usereal interests for
keywords
• Be personal
• Narrow demographics
• Solve a problem
• Create multiple ads (A&B
• ASK for the like test)
• Promo codes • Focus on performance
@jfouts
13. CPM OR CPC?
• Depends on who the ad is for
• Existing fans? CPM
• New fans? CPC
• Branding? CPM
@jfouts
17. DEMOGRAPHIC TARGETING
• 24-30 yr old women whose
status = “engaged”
• $600 ad investment
• $40,000 direct revenue
• 19,610 fans
@jfouts
18. SOCIAL ADS
• 85% more effective
• Leverage friends’ likes
• Users profile image
@jfouts
19. EARNED MEDIA
800,000 users shown 125 ads by 75 brands
@jfouts
20. RAVING FANS?
• Combination of real sharing and
paid ads increases awareness
• Paid
media is a catalyst-follow
through with valuable content
• Balanceacross homepage, social
and earned
@jfouts
21. S.E.O.
• Unique naming • Content matters
• Think about the URL • Direct links to your website
• Think like a human (not a bot) • Upload videos instead of
linking
• Dense content in the “about’
section • Use “Attach Link”
• Tagging creates inbound links • Drive with Twitter
@jfouts