The document proposes a panel at SXSW on how to make a living creating silly content on the internet. It was created by Jason Oberholtzer, Kendall Gilliland, Jessica Hagy, and Jeff Wysaski, who all earn their livings through creating things like charts, blogs, comics, and memes. If their panel proposal gets approved, they will share how they have been able to financially support themselves through this type of online content creation.