2. Why have the initiatives which were established in VFNZ’s revolutionary change period failed to be maintained in current organisational structure? Was attempt made to maintain them, if so, why didn’t it work? Were all the key agents’ advocates for maintaining the change or were initiatives just dissolved slowly?
3. Provide understanding on the influence of leaders in maintaining strategic change initiatives long-term
4. Is revolutionary strategic change sustainable? Would this change have eventually failed in VFNZ despite changes in leadership? Why are results first achieved in change (especially in terms of customer perceptions & strong employee relations) not sustained long term? How “frozen” is change after it presents results that fulfil strategic requirements?
5. Provide a new perspective on the impact and influence of leaders
6. How long after change is “frozen” is a dynamic change leader required to stay in place? How does Grahame & Vodafone visualise this change process and leadership philosophy compared to how his followers perceive it? How much influence does Grahame directly have on changing the situations in which he works? Are there common perceptions or understandings of the management philosophy implemented by Grahame in different contexts despite cultural or other differences? Research Methodology & Design <br />An inductive approach will be taken to allow knowledge to be developed from detailed observations without the limitations of existing literature imposing or affecting the quality of observations drawn. Using a comparative case based method to approach the question posed, will allow understanding as to why events occurred in each of these specific settings ADDIN EN.CITE <EndNote><Cite><Author>Tharenou</Author><Year>2007</Year><RecNum>175</RecNum><record><rec-number>175</rec-number><foreign-keys><key app=quot;
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>6</ref-type><contributors><authors><author>Tharenou, Phyllis</author><author>Donohue, Ross</author><author>Cooper, Brian</author></authors></contributors><titles><title>Management research methods</title></titles><pages>x, 338 p.</pages><section>72-88, 250-270</section><keywords><keyword>Management Research.</keyword></keywords><dates><year>2007</year></dates><pub-location>Cambridge [England]</pub-location><publisher>Cambridge University Press</publisher><isbn>0521694280 (pbk.)
9780521694285 (pbk.)</isbn><call-num>GENERAL LIBRARY 658.40072; T36</call-num><urls><related-urls><url>http://www.loc.gov/catdir/toc/ecip0710/2007005702.html</url></related-urls></urls></record></Cite></EndNote>(Tharenou, Donohue, & Cooper, 2007). The case study approach also ‘acts as a vehicle to drive the incorporation of several methods in combination’ ADDIN EN.CITE <EndNote><Cite><Author>Bryman</Author><Year>2007</Year><RecNum>159</RecNum><record><rec-number>159</rec-number><foreign-keys><key app=quot;
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>6</ref-type><contributors><authors><author>Bryman, Alan</author><author>Bell, Emma</author></authors></contributors><titles><title>Business research methods</title></titles><pages>xxxii, 786 p.</pages><edition>2nd</edition><keywords><keyword>Business Research Methodology.</keyword></keywords><dates><year>2007</year></dates><pub-location>Oxford</pub-location><publisher>Oxford University Press</publisher><isbn>9780199284986 (pbk.)
0199284989 (pbk.)</isbn><call-num>GENERAL LIBRARY 658.0072; B91; 2007
SHORT LOAN(2 Hour) - Kate Edger Information Commons(Level 1) 658.0072; B91; 2007
SHORT LOAN(3 Day) - Kate Edger Information Commons(Level 1) 658.0072; B91; 2007; copy 2</call-num><label>Bus705
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Dissertation</label><urls></urls></record></Cite></EndNote>(Bryman & Bell, 2007). This being said, the research proposed is only the initial methods to be implemented, the design of this research specifically benefits from ‘multisource data, multi-method collection’ ADDIN EN.CITE <EndNote><Cite><Author>Tharenou</Author><Year>2007</Year><RecNum>175</RecNum><record><rec-number>175</rec-number><foreign-keys><key app=quot;
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>6</ref-type><contributors><authors><author>Tharenou, Phyllis</author><author>Donohue, Ross</author><author>Cooper, Brian</author></authors></contributors><titles><title>Management research methods</title></titles><pages>x, 338 p.</pages><section>72-88, 250-270</section><keywords><keyword>Management Research.</keyword></keywords><dates><year>2007</year></dates><pub-location>Cambridge [England]</pub-location><publisher>Cambridge University Press</publisher><isbn>0521694280 (pbk.)
9780521694285 (pbk.)</isbn><call-num>GENERAL LIBRARY 658.40072; T36</call-num><urls><related-urls><url>http://www.loc.gov/catdir/toc/ecip0710/2007005702.html</url></related-urls></urls></record></Cite></EndNote>(Tharenou et al., 2007) and further extensions maybe required throughout this process. This design will enable me to obtain an accurate and complete view of the revolutionary change and the environment as a consequence within each of these branches. In this initial proposal, the primary source of research is the use of focus groups, followed up with semi structured qualitative interviews. <br />The initial primary method to be utilised is focus groups which will allow me to understand why followers perceive the situation the way they do and observe how they collectively make sense of such perceptions ADDIN EN.CITE <EndNote><Cite><Author>Bryman</Author><Year>2007</Year><RecNum>159</RecNum><record><rec-number>159</rec-number><foreign-keys><key app=quot;
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>6</ref-type><contributors><authors><author>Bryman, Alan</author><author>Bell, Emma</author></authors></contributors><titles><title>Business research methods</title></titles><pages>xxxii, 786 p.</pages><edition>2nd</edition><keywords><keyword>Business Research Methodology.</keyword></keywords><dates><year>2007</year></dates><pub-location>Oxford</pub-location><publisher>Oxford University Press</publisher><isbn>9780199284986 (pbk.)
0199284989 (pbk.)</isbn><call-num>GENERAL LIBRARY 658.0072; B91; 2007
SHORT LOAN(2 Hour) - Kate Edger Information Commons(Level 1) 658.0072; B91; 2007
SHORT LOAN(3 Day) - Kate Edger Information Commons(Level 1) 658.0072; B91; 2007; copy 2</call-num><label>Bus705
BUS705 Textbook
Dissertation</label><urls></urls></record></Cite></EndNote>(Bryman & Bell, 2007). This process will also assist generating retrospective thought and may assist highlighting thoughts that other respondents may have overlooked without conversation. Focus groups will also help to identify those with relative knowledge and critical insight to events which occurred and individuals identified in this process can from here form a further sample for qualitative interviewing. By using the critical incident technique in conjunction with semi structured interviews will allow the interpretation of when employees felt Grahame’s’ influence had been great and when it has not, but more importantly, allow me to ‘develop an understanding of the sequence of events and significance to individuals ADDIN EN.CITE <EndNote><Cite><Author>Bryman</Author><Year>2007</Year><RecNum>159</RecNum><record><rec-number>159</rec-number><foreign-keys><key app=quot;
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>6</ref-type><contributors><authors><author>Bryman, Alan</author><author>Bell, Emma</author></authors></contributors><titles><title>Business research methods</title></titles><pages>xxxii, 786 p.</pages><edition>2nd</edition><keywords><keyword>Business Research Methodology.</keyword></keywords><dates><year>2007</year></dates><pub-location>Oxford</pub-location><publisher>Oxford University Press</publisher><isbn>9780199284986 (pbk.)
0199284989 (pbk.)</isbn><call-num>GENERAL LIBRARY 658.0072; B91; 2007
SHORT LOAN(2 Hour) - Kate Edger Information Commons(Level 1) 658.0072; B91; 2007
SHORT LOAN(3 Day) - Kate Edger Information Commons(Level 1) 658.0072; B91; 2007; copy 2</call-num><label>Bus705
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Dissertation</label><urls></urls></record></Cite></EndNote>(Bryman & Bell, 2007). A longitudinal data analysis of both internal and external resources will assist in developing a more complete understanding of the interpretation of this leadership and change from the perspective of those who experienced it. By using this design will enable me to ‘elucidate the unique features of the case, adopting an idiographic approach’ ADDIN EN.CITE <EndNote><Cite><Author>Bryman</Author><Year>2007</Year><RecNum>159</RecNum><Suffix>, p63</Suffix><record><rec-number>159</rec-number><foreign-keys><key app=quot;
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>6</ref-type><contributors><authors><author>Bryman, Alan</author><author>Bell, Emma</author></authors></contributors><titles><title>Business research methods</title></titles><pages>xxxii, 786 p.</pages><edition>2nd</edition><keywords><keyword>Business Research Methodology.</keyword></keywords><dates><year>2007</year></dates><pub-location>Oxford</pub-location><publisher>Oxford University Press</publisher><isbn>9780199284986 (pbk.)
0199284989 (pbk.)</isbn><call-num>GENERAL LIBRARY 658.0072; B91; 2007
SHORT LOAN(2 Hour) - Kate Edger Information Commons(Level 1) 658.0072; B91; 2007
SHORT LOAN(3 Day) - Kate Edger Information Commons(Level 1) 658.0072; B91; 2007; copy 2</call-num><label>Bus705
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Dissertation</label><urls></urls></record></Cite></EndNote>(Bryman & Bell, 2007, p63). <br />5.2Data Sampling<br />The sample selection in terms of secondary resources will be relatively wide, in order to gain the best understanding of this situation from an internal perspective, a number of sources maybe utilised. Considering text in a longitudinal analysis which is produced internally within VFNZ will be critical to the process of attempting to establish some idea of the specific events which occurred during this process. The text developed in communication both from and between, VF Group, VF APR and the team leading the management group at various stages within VFNZ & VFAus respectively along with communications between the executive management group and the various other areas of the organisation as well as the variety of resources distributed on the intranet system and reporting documentation are all incredibly relevant. These particular areas of collection for the secondary source have been identified as they have the potential to provide valuable insight into the dissemination of leadership, structure, culture and direction during different time periods within VFNZ & VFAus. External sources of text, including media resources, industry information and press statements also provide a potentially very valuable perspective which may assist in developing understanding. <br />Once a clear understanding of the organisation structure within both VFNZ & VFAus has been constructed and compared with previous structures with information gained from these secondary sources, the specific sample groups can be identified. I have initially proposed three different groups from which samples will be obtained in the process of collecting data, initially as members of focus groups of between 4-6 people and then where appropriate further consideration with qualitative semi-structured interviews. These groups may possibly be expanded or altered as the understanding of the organisation is increased by considering the text available around these processes. <br />5.2.1Current VFNZ Management Group<br />The current management team within VFNZ & VFAus will be sampled to consider the current strategy and leadership philosophy emphasised by VF. The current management teams understanding of what constitutes the change initiatives instituted and attempted to be normalised within VFNZ & VFAus by Grahame, will provide useful insights into their understanding or perception on the change process. Comparing conceptualisations made by them of what constitutes VF in a historical setting with the makeup of VF currently will highlight differences which may assist isolating the critical incidents which lead to the change of management philosophy. Speaking to people currently involved in the management team will also highlight if this purposive leadership philosophy is still considered relevant within the planning and management at an executive level within VFNZ & VFAus in a practical sense. <br />5.2.2Current Line Managers with Marketing Function<br />I have suggested the second group for sampling consist of a group of line managers, they have been selected as they are presumed to have the best understanding of the internal dynamics, process and culture within VF without being too far removed from the front line (as executive managers may) yet not too uninvolved as to not be somewhat aware of the managerial influences from top line (as front line employees may). It is difficult to label who these people will be until the current organisational structure is considered however all individual’s identified as holding positions at this middle management level from the marketing function will be considered. This function has been selected as this was Grahame’s original functional strength, his initial area of expertise within VFAus and his entrance point in VFNZ. It is therefore assumed his influence and approach should theoretically have had the most direct impact within this function. If there is still remnants of this change installed it is safe to assume it may be found here, alternatively, this group may also provide useful insight as to the perception of this leadership and understandings of change management philosophies implemented. <br />5.2.3Key Agents from both groups in historical context <br />As this research intends to consider a critical incident/s which is expected to have occurred historically, once key agents within this process are identified, it is expected that a number of them may have since moved on from VF. The team whom shuffled the management leadership in the period since Grahame left may also provide key insights, even if they were not directly involved at the time in concern. Identifying any people whom have remained in the organisation and were present during the initial change period in which reference is drawn, may also provide insight which could have otherwise been overlooked regardless of role or function. <br />5.3Data Collection <br />Obtaining clearance to access information within VF, especially for the secondary sources of information required is expected, with reference to previous experience, to be as simple as making a few calls. However to obtain full disclosure from all levels and be able to ethically utilise and report on information collected, approval would initially be sought from a regional or global level. It is also important as to maintain creditability that support from top level is gained and VF Group’s approval is clear from the outset. The initial case study would be undertaken in VFNZ, this is for two reasons, one access is clearly easier if I am located here, but also the change being more historic in NZ, will allow me to fully see the process as a whole. When initially approaching VF, the current HR manager (Michael Stanley, VFNZ, & Wendy Lenton, VFAus) will be a valuable resource for identifying and obtaining information from the samples identified, especially when approaching interviews. Internally produced documentation on the processes and practises undertaken within the structural and executive level management within VF would also be stored within this department, along with any other potentially useful text. Such documentation is just one source of internal text which will be considered in a longitudinal analysis, particular focus will be placed on the communication between different parties within VFNZ & VFAus. <br />Some resources will be accessible relatively easily however the potential value from considering discourses within communication which is not developed for distribution as widely shouldn’t be overlooked. It will therefore be a process of approaching and explaining this area to key members, especially within the executive team, to ensure access to some personal communications can be obtained. Utilising affiliations with particular individuals may assist in this process. Asking certain agents involved in this process for any documentation or suggestions for resources they feel appropriate, will also provide some useful considerations and potentially highlight key understandings which may well be overlooked with an outside perspective. Any press releases or reporting information which has been released by VF will be collected along with any relevant media which is from a similar time period. <br />Focus groups would initially be undertaken within the different groups indicated independently in both VFNZ & VFAus, with particular individuals identified as appropriate samples for interviewing. At which point interviews would be planned throughout the three groups to delve further into the particular themes identified as important from these focus groups. Clearance and planning would be negotiated and orchestrated with close contact to appropriate members of HR team and it would be important to reiterate with any party whom I speak to, that anything said by them may be withdrawn if they feel the need but I would not provide option of providing written works for approval as it may limit the openness of respondents. Interviews and focus groups undertaken with parties whom are now external to VF would be conducted off site to ensure respondents feel they can be as open and honest as possible. <br />Data Analysis <br />Tharenou, P., Donohue, R., & Cooper, B. (2007). Management research methods. Cambridge University Press. p257Figure 1.0 | The Process of the Editing Approach to Content Analysis -63501929765By taking insights provided by the editing approach to content analysis will assist in understanding how the process of selecting various parts of relevant understanding from a variety of fields can be used in conjunction to consider findings developed. The process traditionally undertaken in this approach to analysis has been demonstrated in Figure 1.0, highlighting the application of various sources of text to interpretively determine connections ADDIN EN.CITE <EndNote><Cite><Author>Tharenou</Author><Year>2007</Year><RecNum>175</RecNum><record><rec-number>175</rec-number><foreign-keys><key app=quot;
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>6</ref-type><contributors><authors><author>Tharenou, Phyllis</author><author>Donohue, Ross</author><author>Cooper, Brian</author></authors></contributors><titles><title>Management research methods</title></titles><pages>x, 338 p.</pages><section>72-88, 250-270</section><keywords><keyword>Management Research.</keyword></keywords><dates><year>2007</year></dates><pub-location>Cambridge [England]</pub-location><publisher>Cambridge University Press</publisher><isbn>0521694280 (pbk.)
9780521694285 (pbk.)</isbn><call-num>GENERAL LIBRARY 658.40072; T36</call-num><urls><related-urls><url>http://www.loc.gov/catdir/toc/ecip0710/2007005702.html</url></related-urls></urls></record></Cite></EndNote>(Tharenou et al., 2007).The understanding of the content analysis is helpful for <br />us to consider the development of such a framework for compiling the various fields of literature in a way that is easy to comprehend. When considering the analysis of the data collected, a discourse analysis would allow me to take a constructivist approach understanding the reality for the followers through their renditions of it ADDIN EN.CITE <EndNote><Cite><Author>Bryman</Author><Year>2007</Year><RecNum>159</RecNum><record><rec-number>159</rec-number><foreign-keys><key app=quot;
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>6</ref-type><contributors><authors><author>Bryman, Alan</author><author>Bell, Emma</author></authors></contributors><titles><title>Business research methods</title></titles><pages>xxxii, 786 p.</pages><edition>2nd</edition><keywords><keyword>Business Research Methodology.</keyword></keywords><dates><year>2007</year></dates><pub-location>Oxford</pub-location><publisher>Oxford University Press</publisher><isbn>9780199284986 (pbk.)
0199284989 (pbk.)</isbn><call-num>GENERAL LIBRARY 658.0072; B91; 2007
SHORT LOAN(2 Hour) - Kate Edger Information Commons(Level 1) 658.0072; B91; 2007
SHORT LOAN(3 Day) - Kate Edger Information Commons(Level 1) 658.0072; B91; 2007; copy 2</call-num><label>Bus705
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Dissertation</label><urls></urls></record></Cite></EndNote>(Bryman & Bell, 2007). Using this form of analysis would allow me to identify the key discourse or themes through these periods of organisational change and identify the discourses highlighted by Grahame’s followers and how they have contributed to constructing his influence through his leadership. Considering the perspective of ‘followers as constructors of leadership’ we can use the research to identify how followers ‘construct and represent leaders in their thought systems’ ADDIN EN.CITE <EndNote><Cite><Author>Jackson</Author><Year>2008</Year><RecNum>185</RecNum><Suffix>, p46</Suffix><record><rec-number>185</rec-number><foreign-keys><key app=quot;
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>6</ref-type><contributors><authors><author>Jackson, Brad</author><author>Parry, Ken</author></authors></contributors><titles><title>A very short, fairly interesting and resonably cheap book about studying leadership</title></titles><section>42-60</section><dates><year>2008</year></dates><pub-location>London</pub-location><publisher>SAGE Publications</publisher><urls></urls><access-date>Oct 20, 2008</access-date></record></Cite></EndNote>(Jackson & Parry, 2008, p46). <br />Potential issues with Research <br />There are three major potential issues within this research proposed which need to adequately be considered, my personal relationship with the subject provides not only some benefits but also some difficulties in the conceptualisation of the research. The concern of access is presented again, however the issue relates to the concern of historical analysis and the approach taken with the current employees within VF, especially the management team, has also been addressed as a potential issue if not addressed adequately. <br />7.1Relationship to Subject <br />There is the possibility that the validity of information retrieved was be questioned by the perception of this relationship from research subjects. I think however with the nature of the research not being negative towards Grahame directly but maybe questionable of VF’s procedures, with the support of VF an inquisitive investigation and the potential future benefits to strategy formation within VF can be a solid selling point for gaining an objective and honest perspective from participants. I have also considered the possible determent to the value of the research which may be perceived from the audience when understanding the research is completed by someone with the same surname as the research subject, yet as mentioned above, the purpose being clearly separate from an assessment of Grahame’s ability as a leader should minimise this. <br />Both the benefits and issues which evolve from my relationship with the subject have been explored in detail (please see Appendix Four for highlights this consideration) and one way which I propose to overcome the complications of the connection is to involve an external perspective in the research. By involving Emma Jeffery (Master Research student in Psychology & Organisational Behaviour, Massey University) within the research, she could provide an impartial perspective or third party if you like, but also the insights brought from the psychology field could further provide potential insights which may have been otherwise overlooked. The insights identified individually will still maintain value yet the potential benefit is found in the common themes identified in the discourse between us across disciplines and perspectives. <br />7.2Access: analysing a Historical Event <br />As I want to consider the events of a critical incident/s which may well have involved people whom where within VFNZ at the time of such events, but may no longer be. With particular reference to the executive team, Grahame reports that “none of the management group whom where part of this change are still within VFNZ now, some are still within VF but none in the same positions” (personal communication with Grahame Maher, October 6, 2008). Many of the management team still maintain contact with Grahame (many have moved internationally to continue to be involved in work with him), and personally I have contact with a few of these key agents remaining in the NZ setting. The potential issue of access is more prevalent when considering the line managers from the marketing function, many of these may have also moved on, but may prove more difficult to find than those whom held higher positions. I intend to utilise the connections and networks within VFNZ and utilise other contacts within the industry. Alternatively, I have also considered the use of social networking sites, especially things like Facebook, to track down any key agents whom I am unable to contact. Realistically I do not foresee there to be an issue of a lack of people with whom I can access, I believe there many in fact expect a number of people to want to tell me their opinions on this, however, the main issue will be ensuring the most appropriate key agents are selected from a variety of perspectives to ensure the data collected is impartial and reliable. <br />7.3Getting current VFNZ & VFAus leaders onboard <br />When attempting to talk to the current managers and leaders of VF, the way this research should be pitched will vary slightly to the way it would be explained to VF Group or parties outside of the current VFNZ or VFAus structure.