How to keep users engaged in your app/website or company after you've been able to recruit them? You can learn a lot from gaming principles. Talk from WebExpo Prague, September 2017.

1. Pull them into the game

2. why it matters
experience economny
gamers‘ world
game design
basic rules
implementation pitfalls
your turn

3. no one gives a f*ck

4. Jezevec

5. Jezevec

6. registration and first login

7. Experience economy

8. automatization

9. customization

10. personal experience

12. devil is in the details

13. gamers world

14. nerds & geeks

15. casual players

16. real UX

17. 1985 - Shigeru Miyamoto

18. but...

19. Skynet

20. ?

21. decrease drop-off after sign-up
increase free - paid conversions
speed up trial - paid period
improve user engagement
reduce CHURN

22. [ guess the number ]

23. who? | why?

24. map the journey

25. check real data

26. do not believe blindly to the sponsor

27. identify right customer

28. capture authentic user activities

29. discover A-HA moments

30. get them small rewards

31. ask kindly for informations

32. inspiring | habit building | keeping alive

33. don‘t forget to test it

34. „Onboarding is standalone design.“

35. pull them into the game

36. it won‘t last forever

37. onboarding is a group activity

38. Petr Pouchlý | Court of Moravia
+420 724 004 855 | linkedin.com/in/petrpouchly