The document provides an overview of using social media to engage customers. It discusses discovering the top social media networks for business and where to invest for knowing customers. Tips are provided on what content works best on social media and how to maximize use through creating a digital strategy and schedule. Creating goals, understanding audiences, and measuring results are emphasized for an effective strategy.

1. Engaging with your
customers using
Social Media
@LEIGHJEWISS
AU.LINKEDIN.COM/IN/LEIGHJEWISS
LEIGHJEWISS.BRANDED.ME

2. Today we are going to learn……
 Discover and learn about the top social media
networks and which ones are the best for your
business
 Learn where is the best place to invest in Social
Media through knowing your customers
 Explore what to put on social media for the best
results
 Discover tips and tricks on how to maximise the use
of social media and how to create the time to use it
 Learn what a digital strategy is and how to create one
for your business

3. Online
Presence

4. perception
Noun
1.The ability to see, hear, or become aware of something through the
senses.
2.The state of being or process of becoming aware of something in such a
way.
Synonyms
realisation - understanding - comprehension

5. Why Social Media?
“Social media will help you build up
loyalty of your current customers
to the point that they will willingly,
and for free, tell others about you.”
- Bonnie Sainsbury (@bsainsbury)

6. Why Social Media?
“Social media will help you build up
loyalty of your current customers to the
point that they will willingly, and for free,
tell others about you.”
- Bonnie Sainsbury (@)
Source: http://blackboxsocialmedia.com/why-use-social-media-marketing-for-advertising/

7. 1. Make it Easier For Potential
Customers to Find You
2. Make it Easier to Showcase Your
Products and Services
3. Make it Easier to Market Your Brand
4. Easier to COMMUNICATE
Source: http://thinkchrysalis.com/blog/why-does-your-business-need-an-online-presence/
Why Do We Need An Online
Presence?

8. Source: http://myob.com.au/myob/backing-aussie-business/myob-business-monitor-1258090877325/ (March2014 Digital Nation Infographic)
MYOB Business Monitor -
State of the Digital Nation

9. The Social Media Landscape

10. Q: Who uses Social Media?
A: EVERYBODY
Source: http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

11. Name the Top 5 Social Media
Platforms
(in Australia, based on users)
Source: Frank Media – Social Media Statistics Australia – August 2015
FACEBOOK – 14,000,000
YouTube – 13,900,000
WordPress.com – 5,700,000
LinkedIn – 3,600,000
Instagram – 5,00,000

12. The Top 18 Social Media
Channels
1. Facebook – 14,000,000 users (steady)
2. YouTube – 13,900,000 UAVs
3. WordPress.com – 5,700,000
4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
5. Tumblr – 4,200,000
6. LinkedIn – 3,600,000
7. Blogspot – 2,700,000
8. Twitter – 2,791,300 Active Australian Users (see calculation)
9. WhatsApp – 2,400,000 Active Australian Users (see calculation)
10. TripAdvisor – 2,150,000
11. Snapchat – 2,000,000 approx Monthly Active Australian Users (see calculation)
12. Tinder – 1,750,000 Australian users (estimation)
13. Yelp – 1,550,000
14. Flickr – 630,000
15. Pinterest – 320,000
16. Reddit – 135,000
17. MySpace – 85,000
18. Google Plus – approx 55,000 monthly active Australian users (estimation *revised*)
Source: Frank Media – Social Media Statistics Australia – August 2015

13. Sensis Social Media Report 2015
Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf

14. Who Doesn’t Like Bacon??

15. Who are your customers?
Source: https://s-media-cache-ak0.pinimg.com/originals/73/70/23/7370238a2edbadb985be47a40ce18274.jpg

16. Who is your customer?
Introducing the Customer Persona
Source: https://blog.kissmetrics.com/minds-of-saas-customers/

17. Sensis Social Media Report 2015
Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf

18. Meet Gordon

19. Facebook

20. Why Facebook?

21. Why Facebook?

22. Oh no! Were using the Back Up Slide

23. Scheduling Posts

24. But Be Aware……
http://mashable.com/2012/11/25/social-media-business-disasters-2012/#gallery/biggest-social-media-disasters-of-2012/521295e95198406611001876
http://article.wn.com/view/2014/04/23/Aurora_theater_victims_decry_use_of_image_in_AFP_ad_against_/

25. YouTube

26. YouTube – the year of video
 YouTube has more than 1 billion users
 300 hours of video are uploaded to YouTube every
minute
 4 billion video view per day
 6 billion of hours of video watched per month
 Half of YouTube views are on mobile devices

27. Who the heck is Bratayley?

28. Bratayley is …………

29. ……BIG BUSINESS!!!

30. Is it worth it?
YouTube channel:
DisneyCollectorBR
◦ Over 2.6 billion view
◦ Over 3,735,720 Subscribers
◦ Average views (approx.)
3million
◦ Highest rated Australian TV
show 2014 – ALF Grand Final
– 2.813m
◦ Estimated 2014 earnings
◦ $5 million
Source: http://www.theaustralian.com.au/business/media/grand-final-most-watched-show-of-2014/story-e6frg996-1227072950169
http://www.celebritynetworth.com/articles/celebrity/the-25-highest-earning-youtube-stars/
https://www.youtube.com/user/DisneyCollectorBR

31. Twitter

32. Sensis Social Media Report 2015
Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf

33. Twitter – should you use it?
Source: http://tier10lab.com/2015/02/10/twitter-signs-firehose-deal-with-google/

34. Twitter - What You’ll See On The Screen

35. Instagram

36. Instagram

37. Instragramer

38. Pinterest

39. Pinterest

40. Pinterest

41. LinkedIn

42. LinkedIn

43. Blog
Image Source: http://bumhaber.hurriyet.com.tr/wp-content/uploads/2015/01/blog-content-logo.png

44. Blog
Call to Action

45. Newsletter

46. Newsletter

47. The others………

48. How to Get Notice

49. Focus on WHY people buy from you
Inspired by: http://johngreathouse.com/spilling-the-beans/

50. It’s about the stories you tell

51. Content Marketing Done Right

52. GoodContent Marketing Gets
Results (most of the time)
 On day 1 the campaign received almost 6 million views
(that’s more than Obama’s victory speech)
 On day 2 old spice had 8 of the 11 most popular videos online
 On day 3 the campaign had reached over 20 million views
 After the first week old spice had over 40 million views
 The Old Spice twitter following increased 2700%
 Facebook fan interaction was up 800% from 500,000 to 800,000.
 OldSpice.com website traffic was up 300%
 The Old Spice YouTube channel became the all time most viewed
channel
The campaign increased sales by 27% over 6 months since launching
 And in the last month sales were up 107%
 Old spice is now the #1 body wash brand for men.
Sources: http://www.jeffbullas.com/2011/08/30/11-social-media-marketing-lessons-from-the-old-spice-campaign/
http://www.kinesisinc.com/branding/old-spice-guy-brings-107-increase-in-sales/
http://www.dandad.org/en/old-spice-response-campaign/
https://www.pg.com/en_US/downloads/innovation/factsheet_OldSpice.pdf

53. Guidelines
Image source: http://www.agilehelpline.com/2011/03/rules.html

54. Fine Tuning the What & the
Where
4.3 times more likes than the
average post (of the 100 posts we
analysed on the Caterpillar page)
Source: http://www.salesforce.com/uk/socialsuccess/social-media-marketing/facebook-b2b-case-study.jsp

55. Fine Tuning the What & the
Where

56. Fine Tuning the What & the
Where
Source: http://www.salesforce.com/uk/socialsuccess/social-media-marketing/facebook-b2b-case-study.jsp
16 times more likes than the average
post (of the 100 posts we analysed on
the Simply Business page)

57. Fine Tuning the What & the
Where
Source: http://www.salesforce.com/uk/socialsuccess/social-media-marketing/facebook-b2b-case-study.jsp
12 times more likes than the
average post (of the 100 posts we
analysed on the Screwfix page)

58. Discounts

59. Recommendations

60. Rule of Thumb – The Schedule

61. Digital
Strategy

62. What do you want to achieve?
If you don’t know what you
want, you can’t decide what you
need to do, and you won’t know
if you’ve been successful after
you’ve done it.

63. Understand Your Purpose
 Understand Your Customers/Audience
 Create Your Goals/Outcomes
 Measure Your Results

64. How To Create Great Content
PIN
Problem Interest Need

65. Digital Strategy Weekly Theme
Monday
•Behind the Scenes
•About Your Business
•Inspiration
•Project
Tuesday
•Product/Services
•Description
•Uses
•Infomercial
Wednesday
•How to Use
•Tutorial
•Best Uses
•Tips and Tricks
Thursday
•Knowledge/Experience
•Related use
•Common issues
Friday
•Industry
•News
•Updates
•Interesting
Purpose
•Create a better
connection and
relationship with the
customer
Purpose
•Product/Service
Awareness
Purpose
•Better customer
experience
•Useable content
Purpose
•Build experience
Purpose
•Create content for
customers to return
Outcome
•Increase customer
loyalty
Outcome
•Sales
Outcome
•Reduce product return
•Reduce time allocated
for customer support
Outcome
•Key sales differentiator
to competitors
Outcome
•Fresh content supports
SEO

66. 30 Day Challenge
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Source: http://www.salesforce.com/uk/socialsuccess/social-media-marketing/facebook-b2b-case-study.jsp

67. 30 Day Challenge
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Take a picture of
your workspace
Interview a
customer
Share Content Share some
inspiration
Share an event
Ask a question Post a special Share an image Promote your
community
Post a Friday
Fun One
Promote your
other social
media channels
Source: http://www.salesforce.com/uk/socialsuccess/social-media-marketing/facebook-b2b-case-study.jsp

68. Start your engines
◦Gmail Alerts
◦All Top
◦Online Forums
◦Industry Magazine Articles
◦Competitor
◦Your Fans/Followers
◦http://www.portent.com/tools/title-maker
◦http://buzzsumo.com/

69. 10 Tips for Understanding Social Media
1. It takes time and patience to build a Social Media audience – it
does not happen overnight
2. Social Media is not free – it takes time and effort
3. Understand different channels have different audiences
4. Use social media for social proofing
5. Numbers don’t matter – content is king!

70. Tips for Understanding Social Media
6. Update regularly, give me a reason to visit/follow you
7. Decide how public or private you want to be
8. A picture says a thousand words – be visual
9. Understand that Social Media is a channel for conversation – if
you wouldn’t say it/do it in real life, don’t do it on Social
Media
10. There is no such thing as temporary on Social Media
Inspired by http://www.artbusiness.com/facebook-tips-help-protocol-etiquette-and-instructions-for-artists.html

71. Things to do next……
 Goal Setting
 Name the top five goals you want to achieve through
using social media.
 Break down each goal and how you are going to
achieve them.
 What tools and platform/s do you think are the most
suitable to achieve your goals?
 What training is needed?
 How are you going to measure the success of your
social media presences?

72. Thank You
@LEIGHJEWISS
AU.LINKEDIN.COM/IN/LEIGHJEWISS
LEIGHJEWISS.BRANDED.ME
E: JEWISSTRAINING@GMAIL.COM