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Three Secrets of Successful User Experience Design
1.
Three Secrets of
Successful User Experience Design Alberta Municipal Web Group presented by Jess McMullin nForm User Experience | www.nForm.ca March 27, 2008
2.
INTRODUCTIONS SAME PAGE?
VALUE RISK ADOPTION
3.
INTRODUCTIONS SAME PAGE?
VALUE RISK ADOPTION PART 1
4.
JESS Iâm
5.
1996
6.
2003
7.
Â
8.
Â
9.
Â
10.
Â
11.
Â
12.
Â
13.
Â
14.
Â
15.
IDEAS+ TOOLS
16.
Â
17.
INTRODUCTIONS SAME PAGE?
VALUE RISK ADOPTION PART 2
18.
Â
19.
Â
20.
Elements of UX
Jesse James Garrett âThe Elements of User Experienceâ
21.
Â
22.
Â
23.
Â
24.
Â
25.
RECAP SAME PAGE
26.
INTRODUCTIONS SAME PAGE?
VALUE RISK ADOPTION PART 3
27.
How can teams design
solutions that create the most value?
28.
value centred design
29.
Â
30.
BUSINESS GOALS HUMAN
NEEDS OFFERING DELIVERY
31.
HOW
32.
SECRET #1
33.
DISOBEY
34.
DONâT DO WHAT
YOUR USERS TELL YOU TO DO
35.
DONâT DO WHAT
YOUR BOSS TELLS YOU TO DO
36.
INSTEAD
37.
discover behavior
38.
obey behavior, not
opinion SECRET #1
39.
market research
vs. user research
40.
SOME TOOLS
41.
research industry
42.
Â
43.
ethnography guerilla
44.
Â
45.
box design the
46.
47.
sketching conversational
48.
Â
49.
Â
50.
map experience
51.
Â
52.
RECAP VALUE
53.
Disobey opinion. Discover
behavior to guide system design decisions. Go beyond market research.
54.
INTRODUCTIONS SAME PAGE?
VALUE RISK ADOPTION PART 4
55.
How can teams
minimize risk and maximize benefits as they adopt new approaches?
56.
Â
57.
surprises NO
58.
You what?
59.
HOW
60.
SECRET #2
61.
FAIL FASTER, TOGETHER
62.
DONâT TRY TO
GET IT RIGHT THE FIRST TIME
63.
INSTEAD
64.
TRY TO DO
IT RIGHT THE FIRST TIME
65.
Iterate together
to mitigate risk SECRET #2
66.
Â
67.
Process Overview
68.
NOT RUP By
itself
69.
harmful iteration
70.
Review & Approve
71.
Review & Approve
72.
Power Imbalance
73.
Exercise
74.
Draw a house
75.
Pair Up. Person
whoâs birthday is next is the reviewer.
76.
Review the house.
How well does it match the house you drew?
77.
Now draw a
house together.
78.
To design
the right solution we have to define the right problem.
79.
SOME TOOLS
80.
Working Together Get
People
81.
paper prototype
82.
Â
83.
sketchboard
84.
Â
85.
model alignment
86.
Â
87.
How to align
user needs, business drivers, and online offerings.
88.
swimlanes
89.
Â
90.
usability testing
91.
Â
92.
RECAP RISK
93.
Fail faster: iterate
to mitigate risk. Use low-fi methods to prototype early and often.
94.
INTRODUCTIONS SAME PAGE?
VALUE RISK ADOPTION PART 5
95.
How can teams
ensure organizational support and buy-in for user experience beyond a one-off pilot or experiment?
96.
Crossing the
Chasm Geoffrey Moore âCrossing the Chasmâ 1991
97.
HOW
98.
SECRET #3
99.
BE EXPLICIT
100.
IF PEOPLE DONâT
KNOW ABOUT UX THEN DOES UX MATTER?
101.
Clearly tie UX
efforts to project success SECRET #3
102.
SOME TOOLS
103.
metrics
104.
Â
105.
skunkworks
106.
PARTNER PILOT PUBLICIZE
107.
experience governance of
108.
The nForm Web
Management Model
109.
Â
110.
Â
111.
RACI Responsible Accountable
Consulted Informed
112.
Â
113.
RECAP ADOPTING
114.
Tie UX to
project success. Use metrics, champions, and granular governance to build UX buy-in.
115.
closing in
116.
DISOBEY FAIL FASTER
BE EXPLICIT
117.
http://www.sxc.hu/photo/890642
118.
Thank You! jess
DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca www.bplusd.org www.slideshare.net/jessmcmullin
119.
jess DOT mcmullin
AT nform.ca 1.800.670.7025 www.nForm.ca www.bplusd.org www.slideshare.net/jessmcmullin Questions?