Relationship ROI with Jessika Phillips

@JessikaPhillips
NOW Marketing Group
Magnet Marketers
Relationship Marketing
System
Driving Business Growth by
Amplifying Relationships
Online
Relationship
ROI:

Hi, I’m Jessika!
@JessikaPhillips #SMMW19
My personal mission is to inspire people love
more, give more and be more within their
business and personal life.

Who do Consumers
Salesman and
trust less than a car
their ex?

83%of consumers say they either
completely or somewhat trust
recommendations from family,
colleagues, and friends about
products and services – making
these recommendations the
highest ranked source for
trustworthiness. [Nielsen]

THE
WORLD
HAS
BECOME
SMALLER

That’s when you know you’ve
The Goal of Relationship Marketing
Turn Followers into
Clients into
Community into
Fans
Advocates
Collaborators
connected on a real level.

KNOW - LIKE - TRUST - REFER
K.L.T.R.

Everything
shifted
When

C.A.R.E.for your customers

Who am I trying
to connect to?

Persona workflow via Hubspot

First Freddy
• President of the company or is the business owner
• Been with the company for 15 years
• Married with 2 children
• Male
• Age 40-55
• Income between: $70,000-$90,000
• Likes the social and convenience aspect of living in the city
• Industry blogs
• Using LinkedIn for professional networking
• Receives mailed/printed news
1
2
3
4

First Freddy
• Save time and drive sales.
• Wants to be seen as industry leader within their field.
• Not enough time or expertise to manage marketing
• Wears to many hats and it directly involved with most of the roles
within the company.
• Make it easy to manage all employee data in one place
• Integrate with legal and finance teams’ systems
5
6
7

First Freddy
• “It’s been difficult getting company-wide adoption of new
technologies in the past.”
• “I don’t have time to train new employees on a million different
databases and platforms.”
• “I’ve had to deal with so many painful integrations with other
departments’ databases and software.”
• Worried company data may be lost during software switch.
• Unwilling to spend time training employees on a new system.
8
9

First Freddy
• Data transfer is seamless
• No loss of data with automatic backups
• Files stored off site
• Our data transfer software can stream from a range of devices to
your PC or cloud storage. Intuitive and easy interface allows for
employees get up to speed quickly.
10
11

Create Real Relationships
Build Empathy
Get Specific
How to use Personas

How can you
Capture
Attention?

How Can I Capture
Attention?
Time to start asking the basic
questions….
1. Why do we exist?
2. Who are we trying to attract?
3. What is our brand story?
4. How to we impact the world?
5. Where do we want to grow?
C

Magnet
VS
Bullhorn

Wave.Animatron.com
Create social VIDEOS that convert
Canva.com - Free
Create social media images, flyers, posters, custom
images and more!

1. Unsplash.com
2. Pixabay.com
3. Freestockphotos.org
4. Picjumbo.com
5. Freeimages.com
6. libreshot.com
Stock Image Sites for Free

“A”Can your audience
articulate what you
do?

ARTICULATE
Make it all about them
People think in stories. Make your story
unique to your brand and the
experience you’re trying to create.
YOUR MESSAGE

● Company Focused Mission
● Opportunities your provide.
● Relatable to your audience
● Effectiveness
What is your CORE
Message?

What does your audience
know about you?
What did you wish your
audience knew?
What questions do they ask
about your service or
products?

ANSWER
“They ask, you answer”
-Marcus Sheridan
QUESTIONS

Smarter, Faster,
Safer way to
complete
Manhole repairs.

4-E RULE
Relationship Marketing
Educate Engage Expert Entertain

of brand conversations on social
media are people looking for
advice, information, or help.
[Mention]
Be the answer that
solved their problem
77%

Authentic Relating

THE BEST MARKETING
DOESN’T FEEL
LIKE MARKETING

10:4:1 Rule for
Creating Content
10: Posts will be shared for enjoyment
purposes. Content that resonates with your
audience- Engages, Entertains or Educates
your audience
4: Posts will come from your blog or
website
1: Post will be your soft Call-to-Action or
Soft Sale

The competitor to
be feared is one
who never bothers
about you at all,
but goes on
making his own
business better all
the time.
- Henry Ford

Content Sites for Free
1. Trello.com
2. Keyword.io
3. Ubersuggest.io
4. Hubspot Blog Topic
Generator
5. Flipboard.com

Build in-person Community

Social
Media
Week
Lima
#SMWL19

Relationships
will always
be more
powerful
than
marketing

“R”Relationships for
Repeat and Referral
business

How can I get my team
involved ?
How can I get my current fans
involved?
How can I get my clients
involved?
How can I get my current
community involved?
Ask yourself

Succeed in
Relationship
Marketing
How can you use every level of
communication to build relationships?
1. Email Marketing
2. Social Media Marketing
3. Content Marketing
4. Video Marketing
5. Marketing Automation

STOP
COUNTING
LIKES
AND START
COUNTING
CONVERSATIONS

By the year 2020
the #1 reason someone
will choose a business
over their competitor is
_____________?

Ex·pe·ri·ence:
verb Feel (an emotion)

60%of the buying cycle is over
before a customer speaks
to a representative of the
business.
*Reference Lightspeed Research http://www.lightspeedresearch.com/

How can you
create a
frictionless
process for
your
customers?

● Claim your business listing(s)
● Update your information as
needed
● Set up alerts
● Link in your website and social
channels.
Google My Business

Stand out to inspire
bookings.
The Yext PowerListings® Network offers
distribution of your location data to
Google, Apple Maps, Facebook, and over
100 other third-party apps, maps, and
social networks. Your hotel, resort, and
spa listings appear when and where
consumers look on desktop and mobile
devices. And thanks to our patented
Match & Lock™ process, you, and you
alone, control when your listings change.
Be Everywhere

Stand out to inspire
bookings.
● Add precise driving directions,
● Add Seasonal Images
● Monitor and route reviews
immediately to the teams that
need to take action
● Integrates with your social
networks
Update. Review.
Respond. Repeat.

Changed the
game within their
industry.

Make it easy for
people to know what
you do

How can you add
that little
something extra?
Personalize

Get the Most Out
of Your Marketing
Track your Marketing Efforts with
Actionable Analytic
1. Google Analytics and Google Alerts
2. Hubspot or Sharpspring Integration
3. CTA Conversion
4. Listening Software

“Do what you do so well that they will want
to see it again and bring their friends.”
~Walt Disney

If people love working
with you they will
insist their friends do
business with you too.

C- Capture their attention
A- Articulate your message
R- Relationship focused
E- Exceptional Experiences

At the end of
the day
Relationships
are the
greatest
currency in
business

Jessika Phillips
Jessika@NOWMarketingGroup.com
www.NOWMarketingGroup.com
I care.
I care a lot.
It’s kinda my thing.
@JessikaPhillips

Relationship ROI with Jessika Phillips

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