Week 4 DiscussionAnswer each question for each topic.Topic o.docx

Week 4 Discussion
Answer each question for each topic.
Topic one
We all know that advertising is nothing more than a persuasive
message; the question this week is how persuasive are they.
Think about all the ads you see. What elements attract your
attention and make you want to either buy the product or service
and what elements are total "turn-offs "? For example do ads
with dogs in them make you feel positive about the product;
how about talking babies?
Topic two
We all ask for them – letters of recommendation. They are
fairly routine letters and should be no big deal. The problem is
that many companies are no longer allowing their managers (as
representatives of the company) to provide them for many
reasons. If you were approached by a coworker, subordinate, or
friend, would you write a letter of recommendation for them or
not? Why or why not? If you would, what would you include
in it?
Topic three
Social media and email is all over the place and we have all
heard that employers have the right to monitor all computer
activity both in and out of company computers. The question
for this week is two part - should employers have the right to
monitor all email traffic or should employees have the right to
privacy. The second part is should employers monitor all
internet access. Explain your position and if you have ever
faced this issue, what happened?
Comment for classmates for each response.

Topic one
1.Commercials and advertisements are something that you truly
can not avoid in todays digital world. I am somebody that
avoids watching commercials and try's to always not let
advertisements pursued me in a certain way. Even though I try
to not let advertisements persuade me I still fall a victim to
being persuaded every now and again. For example the other
day I was watching Youtube videos and I saw an advertisement
for this clothing brand called Armada that I shop regularly for
and it said they had a site wide 20% sale and I immediately
went to the site and bought a hoodie. I would say that the ads
that have the biggest effect me is when they advertise a sale
because I am somebody that is always trying to save money.
My mom is somebody that gets really distracted by
advertisements when there is a dog or baby in an advertisement
she gets attached and she is always curious what the
advertisement is about. I think that not having cable and just
having streaming services like Netflix, Hulu and HBO has
taught me to really hate advertisements because they add a lot
more time for each TV show or movie that I'm trying to watch
and with streaming services there are no commercials at all and
it is great!
Thanks for reading!
Reply:
2.I learned in a previous Business class about the
marketing/advertising techniques called ethos, pathos, and
logos. Ethos influences the audience based on ethics and values,
pathos is used to play on the audience's emotions, and
logos uses hard facts and stats to back up their argument. I am
more drawn to advertisements that use the pathos technique,
whether or not its in a funny, sad, or influential way. My
favorite types of advertisements are commercials where you can
clearly see there's been a lot of effort and creativity put into it
like the adidas Originals: Original is Never

Finished commercial. The point of their commercial was that
'even if something has been done before, re-creating it in a
unique way still makes it original', and the way they
communicate that through visuals and music is so impressive. I
am turned off by commercials that are straight to the point,
corny, or lack creativity.
Reply:
3.The most attractive advertisements are short, honest, clean
and professional. A little creativity is nice but when it comes
down to it, a product or service needs to have a good value for
the price. Also, I would like to add I prefer when companies
invest more in their inbound marketing efforts instead of the
outbound marketing efforts such as intrusive ads. Hubspot does
a good job of describing this methodology here:
https://www.hubspot.com/inbound-marketing
I am probably a marketers nightmare since I don't respond well
to advertisements. The most irritating advertisements are the
ones that promote impulsive purchasing or overpriced garbage.
Also, the use of fear mongering is very unattractive. Lifelock
and life insurance advertising come to mind. What they are
saying may have some truth to it, but how they say it is what is
a “turn-off."
Reply:
4.Advertisements can get very persuasive. Many advertisers
seek first and foremost to target an intended audience. From this
basis they uphold many social norms and stereotypes about
people's race, gender, age, etc. Through the targeting of folks
via these stereotypes they help to create and maintain them so
that people actually believe them whether true or not. It is sort
of like inception, for those of you who have seen the movie.
I find that I am generally attracted by advertisements that I seek
out, rather than ones I am subjected to. Visually stunning ads

are ones that I often find more captivating. Ads with mostly
dialogue, trying to be funny, witting, or stimulating in a verbal
way, are often lost on me. I usually find ads off-putting when
they tell some intriguing story that has absolutely nothing to do
with the actual product. I find that many car commercials can be
like this. I remember a super-bowl commercial a few years
about a truck a few years back. It was a long one, a few
minutes, and had nothing to do with a truck, but rather about
being American or something to that effect. It was a huge let
down.
Reply:
Topic two
1.I believe the reason that letters of recommendation are
beginning to become outdated is because it's becoming more
important for hiring managers to focus more on whether or not
the CV contains the correct information or qualifications needed
instead of wasting time reading recommendation letters that
may contain information that is not true. In the case that
someone asked me to write a letter or recommendation for them
I would most likely approve, especially if I think highly of this
person.
Reply:
2.I have only had 2 jobs in my life and I have only needed a
letter of recommendation for my most recent job. I think that
letter of recommendation's are necessary for employers trying to
hire someone because it shows your employer that you have had
a boss or coworker that respects the way you work and it adds
more credibility. If a coworker were to ask me for a letter of
recommendation I would write them one but only if I respected
the way they work. I work in the restaurant industry so I have a
lot of coworkers so some are really good workers but there are
also a lot of people that are not good workers so I would be

very selective in who I would write a letter of recommendation
for. In my letter of recommendation I would talk about the ways
in which I respect this person as an employee and mention all of
the reasons why I think he or she would be a good fit for the
specific company they are trying to work for. Overall I think
that letter of recommendations are still very necessary in todays
world!
Thanks for reading!
Reply:
3.To start, I believe that although most people who would ask
you to write a letter of recommendation for them won't do this,
there is always a risk of being blamed for them not getting a job
(if the letter is written honestly). I am not sure if legally this
could be grounds for s case but it seems as if the risk is present.
Because of this I would be reluctant to write a letter of
recommendation for anyone, unless I know them very well. It
would also feel very wrong to write a letter that only extols the
virtues of the person in question. To put it simply, any letters I
write would be, in a sense, 'brutally honest'.
I would also make sure to ask what job the letter is for, so that I
may better fit the letter to whatever job/position the person will
use it for. I would also try to keep the letter short, but concise.
This is because the hiring manager or whomever is reading all
these letters would appreciate that.
Reply:
4.I have had coworkers and associates write letters of
recommendation for me, and I think it's a great tool to use when
asking for a promotion or raise. I think the rule of thumb for a
letter of recommendation falls along the same lines as being
used as a reference in a resume. When you write a letter of
recommendation for someone, you are putting your name on the
line. If that person turns out to be a bad employee that will in

turn make you look bad for recommending them. If you are
confident about someone's professional skills and reputation,
then I would definitely write a letter of recommendation. In the
letter, I would mention things that I have personally witnessed
that would be beneficial for a manager or employer to hear. For
example: if they have a great personality and customer service
skills, if they always show up on time and work really hard, and
if they go above and beyond the call of duty.
Reply:
Topic three
1.I believe it's unethical for employers to monitor their
employees personal emails and social media. Fortunately, I've
never had to deal with this issue before but I do remember a
previous employer mentioning once that she checks every
applicant's social media before she hires them (mine was never
public), I don't think there's anything wrong with that but I'm
sure that employers have used this technique to determine
whether or not they want to hire someone based on their
personal agendas. For example, if an applicant were to be
someone who posts about their political opinions and an
employer were to check his or her social media before hiring,
the employer could decide not to hire the applicant because he
or she may not agree with the applicant political view. As for
work emails I don't think it's wrong for the employer to monitor
the activity, only because that could be a way for management
to keep up with productivity and perhaps to give positive
feedback to their employees.
Reply:
2.In my opinion employers absolutely have the right to monitor
all emails and or social media that are associated with the
company, though I don't feel like this should extend into the
employees personal lives. Employers should be able to look into

all of their employees business email's messages, it allows them
to make sure the employees are operating honestly and within
the limits of the law in some cases. However people also have a
right to privacy especially in their personal time. To me,
employees have the right to a separate email/social media
account for their personal lives because otherwise everybody
would be having their lives censored. My stance on emails is
pretty much the same when it comes to internet access. It makes
sense that a company would want to monitor what their
employees are doing on the internet while the employees are at
work. However beyond that, I don't think that employers should
be able to monitor all internet access in my personal life as
well. Most of the jobs I have had have been in restaurants or
retail. So no I wouldn't really say that I've been put in this
situation quite yet, but as long as there is a division between
work life and personal life I'm sure I'd be okay with it.
Reply:
3.I think that employers should only be able to monitor
company email's because everything that is sent on the company
email should be professional. I do not believe that employers
should be able to monitor personal emails because there is too
much information that has nothing to do about work that the
employers can see and I believe that employees have a right to
that privacy. I for one have never faced this issue because I
work in restaurant industry so it really is not necessary to
monitor anything. Overall I think that we all have a right to
privacy and if we have a personal email employers should not
be allowed to monitor that and with a company email everything
should be professional on that making it okay for employers to
monitor them!
Thanks for reading!
Reply:

4.I believe that whatever you do on a work computer or email
should hold the same professional standards you would hold
yourself to in person. If you are using the internet to properly
perform work duties and are communicated via email in a
professional manner then you have nothing to worry about. If
you are just surfing the internet, checking your social media,
and gossiping with coworkers then the company should know
that. You should always leave personal conversations, checking
personal emails, and checking social media on your personal
devices. I have never been faced with this issue because I
always keep business and personal things separate.
Reply:

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