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Why VR needs – much! - better AI
Wendelin Reich
CEO, Virtual BeingsFebruary 8, 2017
Let's start with a quote
Let's start with a quote
Kim Libreri
CTO, Epic Games
Let's start with a quote
Kim Libreri
CTO, Epic Games
“The next frontier for
virtual reality is
artificial intelligence”
(Interview with Variety,
03/16/2016)
What is “great” game AI?
What is “great” game AI?

Simple answer: coherence with player's cognitive expectations
What is “great” game AI?

Simple answer: coherence with player's cognitive expectations

Knowing what these are is very hard
What is “great” game AI?

Simple answer: coherence with player's cognitive expectations

Knowing what these are is very hard
What is “great” game AI?

Simple answer: coherence with player's cognitive expectations

Knowing what these are is an intuitive skill of every normal person
What is “great” game AI?

Simple answer: coherence with player's cognitive expectations

Knowing what these are is an intuitive skill of every normal person
Example 1:
Incompetent
security bots
from Bioshock
What is “great” game AI?

Simple answer: coherence with player's cognitive expectations

Knowing what these are is an intuitive skill of every normal person
Example 1:
Incompetent
security bots
from Bioshock
Example 2:
Helpful papery
beings from
Journey
VR & AI – the best examples
VR & AI – the best examples
Gary the Gull
VR & AI – the best examples
Gary the Gull Resident Evil 7
VR & AI – the best examples
Gary the Gull Gnomes &
Goblins
Resident Evil 7
VR & AI – the best examples
Gary the Gull Gnomes &
Goblins
Summer
Lesson
Resident Evil 7
VR & AI – the best examples
Gary the Gull Gnomes &
Goblins
Summer
Lesson
Resident Evil 7 Fantastic
Beasts VR
The catch
The catch
These games / demos
are based on a trick.
The catch
These games / demos
are based on a trick.
Dominating
the Initiative
It's called
The trick works when...
The trick works when...
… your characters are extremely
interesting and the interaction brief
The trick works when...
… or you actually want to dominate… your characters are extremely
interesting and the interaction brief
Reasons why VR needs awesome AI
Reasons why VR needs awesome AI
(PS: You don't need reasons if you believe that VR “drives towards realism”)
Reasons why VR needs awesome AI
1. Bad AI is more
visible in VR
(PS: You don't need reasons if you believe that VR “drives towards realism”)
Reasons why VR needs awesome AI
a. Immersion / presence
1. Bad AI is more
visible in VR
(PS: You don't need reasons if you believe that VR “drives towards realism”)
Reasons why VR needs awesome AI
a. Immersion / presence
b. Lack of player movement1. Bad AI is more
visible in VR
(PS: You don't need reasons if you believe that VR “drives towards realism”)
Reasons why VR needs awesome AI
a. Immersion / presence
c. Proximity / inspectability of assets
b. Lack of player movement1. Bad AI is more
visible in VR
(PS: You don't need reasons if you believe that VR “drives towards realism”)
Reasons why VR needs awesome AI
a. Immersion / presence
c. Proximity / inspectability of assets
d. Slower time-scale
b. Lack of player movement1. Bad AI is more
visible in VR
(PS: You don't need reasons if you believe that VR “drives towards realism”)
Reasons why VR needs awesome AI
a. Immersion / presence
c. Proximity / inspectability of assets
d. Slower time-scale
b. Lack of player movement1. Bad AI is more
visible in VR
2. Lack of great AI will be artistically limiting
(PS: You don't need reasons if you believe that VR “drives towards realism”)
Reasons why VR needs awesome AI
a. Immersion / presence
c. Proximity / inspectability of assets
d. Slower time-scale
b. Lack of player movement1. Bad AI is more
visible in VR
2. Lack of great AI will be artistically limiting
3. AI will be necessary to seduce a so-far ignored demographic….
(PS: You don't need reasons if you believe that VR “drives towards realism”)
Which target demographic could that be?
Which target demographic could that be?
A look at the research
A look at the research
A look at the research
A look at the research
Main dislike:
A look at the research
Main dislike:
Lack of “rich and
sophisticated social
interactions with
virtual characters”
A look at the research
Main dislike:
Lack of “rich and
sophisticated social
interactions with
virtual characters”
This was more important
than “negative gender
roles” or “violence”
Which games are already in this niche?
Which games are already in this niche?
●
Representative study
from U. of Turku reveals
7 player types
Which games are already in this niche?
●
Representative study
from U. of Turku reveals
7 player types
●
One of them, the
“Companion”,
matches this niche:
Which games are already in this niche?
●
Representative study
from U. of Turku reveals
7 player types
●
One of them, the
“Companion”,
matches this niche:

14% of population
Which games are already in this niche?
●
Representative study
from U. of Turku reveals
7 player types
●
One of them, the
“Companion”,
matches this niche:

14% of population

81% female, 39 y.o.
Which games are already in this niche?
●
Representative study
from U. of Turku reveals
7 player types
●
One of them, the
“Companion”,
matches this niche:

14% of population

81% female, 39 y.o.

plays mostly one game...
Which games are already in this niche?
●
Representative study
from U. of Turku reveals
7 player types
●
One of them, the
“Companion”,
matches this niche:

14% of population

81% female, 39 y.o.

plays mostly one game... The Sims!
In other words, for VR this niche is still...
… a blue ocean
Recommended reading:

Mauborgne & Kim, Blue Ocean Strategy, 2005

Thiel, From Zero to One, 2014
So … what if AI tech was not an obstacle?
So … what if AI tech was not an obstacle?
(Imagine!)
How do you create better AI for VR?
How do you create better AI for VR?
Easy! You only
have to solve 3
problems
How do you create better AI for VR?
1. The vision problemEasy! You only
have to solve 3
problems
How do you create better AI for VR?
1. The vision problemEasy! You only
have to solve 3
problems 2. The UX problem
How do you create better AI for VR?
1. The vision problemEasy! You only
have to solve 3
problems 2. The UX problem
3. The tech problem
Some final suggestions
Some final suggestions
1. Treat AI as “high-risk high-reward”
Some final suggestions
1. Treat AI as “high-risk high-reward”
2. Must be driven by senior management
Some final suggestions
1. Treat AI as “high-risk high-reward”
2. Must be driven by senior management
3. Develop a vision & strategy for engaging players via AI & UX
Some final suggestions
1. Treat AI as “high-risk high-reward”
2. Must be driven by senior management
3. Develop a vision & strategy for engaging players via AI & UX
4. Know your target audience
Some final suggestions
1. Treat AI as “high-risk high-reward”
2. Must be driven by senior management
3. Develop a vision & strategy for engaging players via AI & UX
4. Know your target audience
5. Don't bet big, bet long-term
Some final suggestions
1. Treat AI as “high-risk high-reward”
2. Must be driven by senior management
3. Develop a vision & strategy for engaging players via AI & UX
4. Know your target audience
5. Don't bet big, bet long-term
6. Invest in R&D, and not just tech
Some final suggestions
1. Treat AI as “high-risk high-reward”
2. Must be driven by senior management
3. Develop a vision & strategy for engaging players via AI & UX
4. Know your target audience
5. Don't bet big, bet long-term
6. Invest in R&D, and not just tech
7. Dream!
Thank you!
Questions?
Wendelin Reich
CEO, Virtual Beings
@wendelinreich
wr@virtualbeings.co

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Why VR Needs - Much! - Better AI | Wendelin Reich

  • 1. Why VR needs – much! - better AI Wendelin Reich CEO, Virtual BeingsFebruary 8, 2017
  • 3. Let's start with a quote Kim Libreri CTO, Epic Games
  • 4. Let's start with a quote Kim Libreri CTO, Epic Games “The next frontier for virtual reality is artificial intelligence” (Interview with Variety, 03/16/2016)
  • 6. What is “great” game AI?  Simple answer: coherence with player's cognitive expectations
  • 7. What is “great” game AI?  Simple answer: coherence with player's cognitive expectations  Knowing what these are is very hard
  • 8. What is “great” game AI?  Simple answer: coherence with player's cognitive expectations  Knowing what these are is very hard
  • 9. What is “great” game AI?  Simple answer: coherence with player's cognitive expectations  Knowing what these are is an intuitive skill of every normal person
  • 10. What is “great” game AI?  Simple answer: coherence with player's cognitive expectations  Knowing what these are is an intuitive skill of every normal person Example 1: Incompetent security bots from Bioshock
  • 11. What is “great” game AI?  Simple answer: coherence with player's cognitive expectations  Knowing what these are is an intuitive skill of every normal person Example 1: Incompetent security bots from Bioshock Example 2: Helpful papery beings from Journey
  • 12. VR & AI – the best examples
  • 13. VR & AI – the best examples Gary the Gull
  • 14. VR & AI – the best examples Gary the Gull Resident Evil 7
  • 15. VR & AI – the best examples Gary the Gull Gnomes & Goblins Resident Evil 7
  • 16. VR & AI – the best examples Gary the Gull Gnomes & Goblins Summer Lesson Resident Evil 7
  • 17. VR & AI – the best examples Gary the Gull Gnomes & Goblins Summer Lesson Resident Evil 7 Fantastic Beasts VR
  • 19. The catch These games / demos are based on a trick.
  • 20. The catch These games / demos are based on a trick. Dominating the Initiative It's called
  • 21. The trick works when...
  • 22. The trick works when... … your characters are extremely interesting and the interaction brief
  • 23. The trick works when... … or you actually want to dominate… your characters are extremely interesting and the interaction brief
  • 24. Reasons why VR needs awesome AI
  • 25. Reasons why VR needs awesome AI (PS: You don't need reasons if you believe that VR “drives towards realism”)
  • 26. Reasons why VR needs awesome AI 1. Bad AI is more visible in VR (PS: You don't need reasons if you believe that VR “drives towards realism”)
  • 27. Reasons why VR needs awesome AI a. Immersion / presence 1. Bad AI is more visible in VR (PS: You don't need reasons if you believe that VR “drives towards realism”)
  • 28. Reasons why VR needs awesome AI a. Immersion / presence b. Lack of player movement1. Bad AI is more visible in VR (PS: You don't need reasons if you believe that VR “drives towards realism”)
  • 29. Reasons why VR needs awesome AI a. Immersion / presence c. Proximity / inspectability of assets b. Lack of player movement1. Bad AI is more visible in VR (PS: You don't need reasons if you believe that VR “drives towards realism”)
  • 30. Reasons why VR needs awesome AI a. Immersion / presence c. Proximity / inspectability of assets d. Slower time-scale b. Lack of player movement1. Bad AI is more visible in VR (PS: You don't need reasons if you believe that VR “drives towards realism”)
  • 31. Reasons why VR needs awesome AI a. Immersion / presence c. Proximity / inspectability of assets d. Slower time-scale b. Lack of player movement1. Bad AI is more visible in VR 2. Lack of great AI will be artistically limiting (PS: You don't need reasons if you believe that VR “drives towards realism”)
  • 32. Reasons why VR needs awesome AI a. Immersion / presence c. Proximity / inspectability of assets d. Slower time-scale b. Lack of player movement1. Bad AI is more visible in VR 2. Lack of great AI will be artistically limiting 3. AI will be necessary to seduce a so-far ignored demographic…. (PS: You don't need reasons if you believe that VR “drives towards realism”)
  • 33. Which target demographic could that be?
  • 34. Which target demographic could that be?
  • 35. A look at the research
  • 36. A look at the research
  • 37. A look at the research
  • 38. A look at the research Main dislike:
  • 39. A look at the research Main dislike: Lack of “rich and sophisticated social interactions with virtual characters”
  • 40. A look at the research Main dislike: Lack of “rich and sophisticated social interactions with virtual characters” This was more important than “negative gender roles” or “violence”
  • 41. Which games are already in this niche?
  • 42. Which games are already in this niche? ● Representative study from U. of Turku reveals 7 player types
  • 43. Which games are already in this niche? ● Representative study from U. of Turku reveals 7 player types ● One of them, the “Companion”, matches this niche:
  • 44. Which games are already in this niche? ● Representative study from U. of Turku reveals 7 player types ● One of them, the “Companion”, matches this niche:  14% of population
  • 45. Which games are already in this niche? ● Representative study from U. of Turku reveals 7 player types ● One of them, the “Companion”, matches this niche:  14% of population  81% female, 39 y.o.
  • 46. Which games are already in this niche? ● Representative study from U. of Turku reveals 7 player types ● One of them, the “Companion”, matches this niche:  14% of population  81% female, 39 y.o.  plays mostly one game...
  • 47. Which games are already in this niche? ● Representative study from U. of Turku reveals 7 player types ● One of them, the “Companion”, matches this niche:  14% of population  81% female, 39 y.o.  plays mostly one game... The Sims!
  • 48. In other words, for VR this niche is still...
  • 49. … a blue ocean Recommended reading:  Mauborgne & Kim, Blue Ocean Strategy, 2005  Thiel, From Zero to One, 2014
  • 50. So … what if AI tech was not an obstacle?
  • 51. So … what if AI tech was not an obstacle? (Imagine!)
  • 52.
  • 53. How do you create better AI for VR?
  • 54. How do you create better AI for VR? Easy! You only have to solve 3 problems
  • 55. How do you create better AI for VR? 1. The vision problemEasy! You only have to solve 3 problems
  • 56. How do you create better AI for VR? 1. The vision problemEasy! You only have to solve 3 problems 2. The UX problem
  • 57. How do you create better AI for VR? 1. The vision problemEasy! You only have to solve 3 problems 2. The UX problem 3. The tech problem
  • 59. Some final suggestions 1. Treat AI as “high-risk high-reward”
  • 60. Some final suggestions 1. Treat AI as “high-risk high-reward” 2. Must be driven by senior management
  • 61. Some final suggestions 1. Treat AI as “high-risk high-reward” 2. Must be driven by senior management 3. Develop a vision & strategy for engaging players via AI & UX
  • 62. Some final suggestions 1. Treat AI as “high-risk high-reward” 2. Must be driven by senior management 3. Develop a vision & strategy for engaging players via AI & UX 4. Know your target audience
  • 63. Some final suggestions 1. Treat AI as “high-risk high-reward” 2. Must be driven by senior management 3. Develop a vision & strategy for engaging players via AI & UX 4. Know your target audience 5. Don't bet big, bet long-term
  • 64. Some final suggestions 1. Treat AI as “high-risk high-reward” 2. Must be driven by senior management 3. Develop a vision & strategy for engaging players via AI & UX 4. Know your target audience 5. Don't bet big, bet long-term 6. Invest in R&D, and not just tech
  • 65. Some final suggestions 1. Treat AI as “high-risk high-reward” 2. Must be driven by senior management 3. Develop a vision & strategy for engaging players via AI & UX 4. Know your target audience 5. Don't bet big, bet long-term 6. Invest in R&D, and not just tech 7. Dream!
  • 66. Thank you! Questions? Wendelin Reich CEO, Virtual Beings @wendelinreich wr@virtualbeings.co