Delivered at Casual Connect Europe 2019. LEGO was founded in 1932 on the Danish principle: Det bedste er ikke for godt or “Only the Best is Good Enough”. As play evolves for LEGO fans of all ages, LEGO has taken on new innovation challenges—but always with a safe, fair and transparent approach. This talk will address the way LEGO videogames have changed their approach to quality, innovation, digital child safety, and fair and transparent monetization.

1. Only the Best is Good Enough:
How LEGO is Transforming its Approach to Videogames
Sean McEvoy
VP, LEGO Games
The LEGO Group

2. The LEGO Group Mission:
Inspire and Develop the
Builders of Tomorrow

3. LEGO Games：
Extend and Amplify LEGO Play

4. LEGO Values Guiding
Product Development
“Only the Best is Good Enough”

7. Digital Child Safety

9. Fair and Transparent
Monetization

13. When and where was LEGO
founded?

14. What’s the English
translation of “Det Bedste
Er Ikke For Godt”?

15. How many build
combinations from six
two by four LEGO bricks?

16. Questions