Delivered at Casual Connect Europe 2017. In this session Thomas Andreasen will dive into some real life experiences from running dedicated live operations and will also share the results of such live operations from Playlab´s social casino title. Could your studio be just one campaign away from success?

1. How to Multiply Your Social Casino Revenues
- via Live Operations
Thomas Andreasen
CEO
Anino

2. Digital Marketing Skill:
Age:
Years in Asia:
Cats:
90 / 100
29 / 100
8 / 100
4 / 100
4.000.000 / 100
Marketing $’s Allocated

3. History
Playlab Founded
Playlab, Bangkok - Thailand
March 2012
Anino Games Acquired
Anino Games, Makati -
Philippines
June 2014
Anino Internal Spinoff
Anino, Makati - Philippines
December 2016
Series B - 5M USD
MHV, Singapore
August 2015
Juice Cubes - Live
Playlab
August 2013

4. Ask yourself these questions
● Have i tried selling anything directly to my users?
● What sold and what didn’t sell?
● What are the top 3 packages my users are buying?
● What have my biggest spender spent on?
● How are my Whales spending differently than my
other spending users?
● When are users converting in my game?
● Who’s looking into the Whale Experience? Buying
100$ in the first 5 minutes?

5. Actively Running Campaigns
Not Actively Running
Campaigns
Changed to Bundle
offers
How can Live Operations Multiply our Revenue?

7. Industry Knowledge
1) 54% of users buy a 2.nd time within 1 hour of last purchase. (*Amazon)
2) Approx 0.2% of your users accounts for 50% of your revenues.
3) General Conversion to Paying Users varies from 0.5-5% (Platform/country/source)
4) Majority of top 100 grossing games has more than 7 different types of sellable items

8. Design Placement Tool Analytics
Requirements

9. Designer

10. And when he think he´s done…….

11. Placements
1) After failed Purchase
2) After Purchase
3) Out of Virtual Currencies
4) The Lobby
5) After X time in App
6) Closing the Coinstore
7) Startup Newbie Offer

12. Tool
1)There are costs involved.
2)Spend some time researching the
best solution for you.
3)Alternatively you can hardcode it
into you game.
(But i wouldn't recommend)

13. Analytics
Track Who
1) Sees what,
2) Clicks what
3) Buys what

14. The Math - 10 $
Example
500$ = 0.05 ARPDAU = 40$ eCPM
Bonus: Targeting Paying users only, then you
can achieve upwards of 80% Conversion from
impressions
10.000 DAU
20.000 Impressions
1000 Clicks
50 Conversions

15. Design Placement Tool Analytics
Recap and Practical advice
Startup Bundle Offer

16. Just 1 Campaign away….
Track, Rinse and Repeat

17. Bonus Points
1)Video Ads
2)Give the Offer at the right time
3)Don't Cannibalise your Users
4)Re: 0.2% of Users provide you 50% of your Revenues

19. facebook.com/Andreasen.Thomas
https://th.linkedin.com/in/thomasandreasen
E: thomas.a@anino.co
Thomas Andreasen