How to Have Success in Hyper Casual Games | Joyce Xu

1. How To Have Success In
Hyper Casual Games

2. Hyper Casual Games Are Growing Fast!
November 2018 US
HC are 70% of top
20 free games

3. Will Hero---王牌大作战
Released Time: March, 2018
Total Installs: 50M
Ranked Top 10 free games in Apple Stores of China,
United States, Korea, Germany, etc.
Ranked top 100 free games in Google Play of 86
countries and App Store of 108 countries.
ONE OF HC PUBLISHED BY ZPLAY

4. Will Hero’s Monthly Ads Revenue Is
RMB10,000,000.00

5. Ad Monetization Strategy
The most important point is
User experience in the game
For the ad: we chose user initiated ad unit
Rewarded video
Watching video ad to revive increased 80% ad
impressions per user.

6. Watching video ad to open chest with more surprise, which
increased 40% ad impressions of each user.
Adding the Chest feature made users play this game much
fun with clear target.
Ad Monetization Strategy

7. Will hero is updated 1-2 times
each month with new maps or
portals as well as bug solving,
etc.
Our team has updated will
hero for over 10 times since it
was released in March, 2018.
And the retention rate was
raised from 35% to 55% of d1
How To Raise Retention Rate

8. Hundreds of video ads created
by our marketing team in
different theme and languages
and plus special design of ad
for some big festivals.
User acquisition by
playable ads on some
ad networks.
Doing UA on ZplayAds
playable ad network by
playable ads created by
ZplayAds team.
50M downloads
User Acquisition Strategy

9. Will Hero’s Playable Ads Performance
The playable ad of will hero is 3X
higher than its video ad’s IPM and
CTR.
And the d7 retention rate of the
users installed the game from
playable ads was raised up 27%.

10. The Mediation Platform We Are Using

11. Mediation 1
Compared Yumimobi With Other Mediation Platforms
Auto
optimization
Manual
YumiMob
Multiple instances
Waterfall by
segment
Mediation 2

12. To Get Ads Revenue In China Android Market
Will hero’s 20% downloads came from
china android market after released the
game on Google Play. For getting
revenue from this amount of android
inventory in china, we used YumiMobi
for ads monetization in china, which
integrated with over 70 china local ad
networks and DSPs. So Will Hero’s ads
revenue increased 10%.
20%

13. Thank You!
www. yumimobi.com
www.zplayads.com