Delivered at Casual Connect Asia 2017. Hal Bame, ESL’s newly appointed Managing Director for SEA, will give an overview of ESL globally and how the company plans to use its brands, unique products, partnerships and content to accelerate esports as a whole in SEA, one of the worlds fastest growing esports regions.

1. THE SPORT
OF THE
DIGITAL
GENERATION
Casual Connect Singapore 2017
Hal Bame, Managing Director ESL SEA

3. "GAMING IS WHAT EVERY TRADITIONAL
SPORTS LEAGUE IS DESPERATE TO
BECOME:
YOUNG, GLOBAL, DIGITAL, AND
INCREASINGLY DIVERSE."
“FOR THE FIRST TIME IN GENERATIONS
WE’RE WITNESSING THE BIRTH OF A
NEW SPORT…”

4. Three key reasons
1. REACHING THE
UNREACHABLES: THE
MILLENNIALS
2. GAMES HAVE BECOME
A GLOBAL SPECTATOR
SPORT
3. A MULTIBILLION
DOLLAR BUSINESS IN THE
MAKING
Among US men aged 21 to 35, esports
is as popular as baseball & ice hockey:
22%
watch esports frequently
Of all the 200+ million Occasional
Viewers and esports Enthusiasts
worldwide,
40%
do not play the games they watch
If esports would generate as much
revenues per fan as the NBA, it would
be a
$2.5Bn
business today, or 5 times what it is
now
Why media, brands, and sport are embracing esports
POWERED BY

5. Esports is rivaling traditional sports on viewership by 2018
forcasted to be bigger than NFL (+9%)
Have a
Full-time Job
65%
Total pop.: 37%
In the
High Income
Bracket
50%
Total pop.: 22%
Average
Income
Per household
$76K
Total pop.: $51K
76
9489
147151
186
164
+9%
SwimmingIce hockeyesports
enthusiast
HandballAmerican
Football
Volleyball
2018F2014
Esports Enthusiasts &
Occasional Viewers (M)
Sports enthusiasts (M)
58 74 89
115 131 148 164 18076
97
111
125
139
153
165
117
+10%
345
2018F 2019F2016F
256
2015
226
2014
206
317
2017F
287
2013
171
2012
134
EnthusiastsOccasional Viewers

6. Esports is becoming a multi-billion dollar market
Source: Activate Forecast 2016, Superdata, ESL
analysis, Newzoo 2017 Global Esports Market Report
~40% CAGR
2015-2020
Forecast for APAC 1,7bn in 2020
$1.6B
NORTH AMERICA
$1.4B
EUROPE
$0.1B
SOUTH AMERICA
$1.7B
ASIA PACIFIC
Southeast Asia (SEA) in 2017 is estimated to
have 12.5 million Esports Enthusiasts and a total
esports audience of 26.4 million.
SEA currently worth $19.8 million. By 2020 this will
grow to $33.9 million.

7. Top 100 Countries estimated 2017 Global Game Revenues
Newzoo Global Games Market
Report, April 2017

8. B I G P L A Y E R S E N T E R T H E A R E N A O F
E S P O R T S
BROADCAST MEDIA
reporting on esports
CELEBRITIES
investing into teams and events
CLASSIC SPORTS
establishing their own teams
MAJOR BRANDS
Investing into esports

9. ESLisoneofthemostinfluentialbrandsinSports–aheadof
ChelseaFCandFormula1
ESL
NIKE18 ADIDAS19 ENGLISH FOOTBALL
LEAGUE21RED BULL20
UFC22 23 FORMULA 125CHELSEA24
Partnered with
Kevin Hart to
launch new
shoe
MMA rights
acquired by
sports
specialist WME
IMG
Expanding the
Yeezy by Kanye
West range
this year
Have had
recent success
with GoPro
Grown brand
with digital
partnerships
Sponsors
invest
approx.
£1bn every
year in F1
Increased brand
value through
strong licensing
partnership
Largest esports
company in the
world

10. Brand
Partners
Advertisers
League Operator
Content Producer DistributorsTeams / Players Fans / Audience
Game
Developers
Publishers
€
€
€€
€
€
€
€
€
€
€
Content is king and is at the heart of the esports ecosystem and enables ESL/DH to be everywhere.
Talents, teams, players and distributors need leagues and content creators to exist.
ESL’scentralmarketposition

12. ESLrunsanall-encompassingglobalesportsecosystem
• ALL PLATFORMS
• PC
• PS4
• Xbone
• Mobile
• VR (coming up)
• ALL GAMES
• League of Legends
• Counter-Strike: Global Offensive
• DotA 2
• Overwatch
• Dozens of other titles
• ALL LEVELS
• Competitions ranging from “Sunday
League” to Intel Extreme Masters
• ALL GEOGRAPHIES
• Amateur and professional tournaments
in Europe, North America, South
America, Africa, Asia and Australia
OPEN
Good luck,
have fun!
MAJOR
Prove your skill
PRO
Esports
Champions
LEGENDS
The world‘s best
AmateurProfessional
Play
ESL CO-BRANDEDESL OWNED
Major League
Open Ladder Open Cup
Go4 Cup

13. Multiplatformcompetitionswithdeeptechintegrations
All Platforms
ESL Play, web-based
tournament platform
Windows 10 app to access the
tournament platform
Game integrated and
standalone ESL Anticheat
PC
Native platform integration
with PS event system
Direct account linking between
PSN & ESL
PS4 App for coverage and video
content
PlayStation 4
Xbox One App for ESL
tournaments
Xbox Live Arena integration and
support
Xbox One
API access to tournament data
Player & Team Data
Automated scores & stats
ESL has the most complete
database with
esports meta data
Pro Player / Team Profiles
Tournament / League Data
Everything accessible through
an API provided by ESL and
combinable with
in-game data
Esports Data

14. Majorevents,majortitles,keygeos
Las Vegas, USA
New York City, USA
Malmo, Sweden Dallas, USASydney, AustraliaGenting, Malaysia
Hamburg, GermanyCologne, Germany Paris, France Copenhagen,
Denmark
Katowice, PolandShanghai, ChinaSeoul, Korea West Coast, USA

15. LINEAR DISTRIBUTION
VOD
DIGITAL GLOBAL STREAMING
LOCAL DIGITAL
DISTRIBUTION
CONTENTREACH
THE FUTURE: MEDIA
VIRTUAL REALITY
ORIGINAL CONTENT
OPTIMIZING DISTRIBUTION & MONETIZING MEDIA

16. GAMES
DOTA 2, COUNTER-STRIKE:
GLOBAL OFFENSIVE
ESL ONE IS THE
WORLD’S MOST
PRESTIGIOUS ESPORTS
STADIUM AND ARENA
EVENT SERIES.
LIVE VIDEO VIEW S
UNIQUE VIEW ERS
68.7MILLION
21.7MILLION
42,0001)
3.5MILLION
108.3MILLION
REACH
ESL ONE COLOGNE 2016
VISTORS AT EVENTS
VOD VIEW S
SOCIAL MEDIA IMPRESSIONS
1) LANXESS ARENA, COLOGNE, GERMANY – 3 DAYS
FORMAT
BIG STAND-ALONE EVENTS
WITH PRIOR ONLINE-QUALIFIERS
SHOWCASE ESL ONE

17. This space can be used for any size of image for the gallery
IEM Katowice in Movistar esports TV channel
First live broadcast on Linear TV in Spain (+ 25hrs) by ESL TV Spain

18. ESL Masters
TV studio finals

19. Thank you!
Hal Bame
Managing Director, ESL SEA