TLC Social Media: LinkedIn for Business

1. Social Media
LinkedIn for Business

2. LinkedIn for Business
What is LinkedIn?
• LinkedIn is a business orientated social
networking site
• LinkedIn started in 2003 but planning for this
social networking site started in the 1990’s
• They currently have over 300 million users
• LinkedIn is about creating professional networks
• 24 million UK users

3. LinkedIn for Business
To view the full infographic go to http://www.pinterest.com/pin/175499716705106817/

4. LinkedIn for Business
To view the full infographic go to http://www.pinterest.com/pin/175499716705106827/

5. LinkedIn for Business
To view the full infographic go to http://www.pinterest.com/pin/175499716705106803/

6. Social Media: LinkedIn Key
Facts To Remember
• 300 Million users
• Business oriented social networking site
• Brands that are participating are corporate
brands giving potential and current associates a
place to network and connect
• The best times to share content: 7:00-8:30am,
5:00-6:00pm
• Nearly 50% of LinkedIn users are the
final decision makers for
their companies.

7. LinkedIn for Business:
Personal Profiles
Create a great profile:
• Use a good professional image of yourself
(profiles with images get 14 x more views than
ones without an image)
• Create a headline that ensures the right people
are finding you
• Insure your profile includes terms that you would
want to be found for
• Answer ALL the questions

8. LinkedIn for Business:
Personal Profiles
• Use your summary section wisely (Profiles with
a summary get 10 x more views)
• Be yourself, be honest and be personable
• Highlight your skills and expertise
• Ensure your profile has recommendations from
colleagues, clients and customers
• Add rich media
• Make sure your profile is ALWAYS up to date!!!

9. LinkedIn for Business: Tips
for YOU!
Use messaging function
Upgrade your account
Follow news/industry experts
Join groups and interact
Share content and updates regularly
Grow your network
Endorse/recommend

10. LinkedIn for Business:
Company Pages
Create a GREAT company page
• Ensure you go into detail
• Make sure all the info is correct and filled in
• Get a custom URL
• Imagery is important
• Link page to your company website

11. LinkedIn for Business:
Company Pages
Create ShowCase Pages
• ShowCase pages allow you to showcase
specific services or products to individual
marketing personas
• They link to the company page
• Custom URL (great for SEO purposes)
• Create ongoing content
• Use as part of your lead generation

12. LinkedIn for Business: Tips
for your company page!
Create and implement a content
strategy
Share content and updates regularly
Use ShowCase pages
Show relevant groups
Use rich media
Link to website

13. LinkedIn for Business:
Groups
Benefit’s of groups:
Common interests
Targeted audience
Group discussions allow for sharing of ideas and
a soft sell
Members can message one another and view
each other’s profiles
A platform to promote (personally &
professionally)
Statistics of group members gives great insight

14. Social Media: B2B vs. B2C
To see the full infographic visit: https://www.pinterest.com/pin/175499716705022926/

15. Social Media: Best
Practices
Here are 15 points to bare in mind when
engaging on social media platforms:
• Establish and manage your expectations
• Create a content strategy and calendar
• Develop your voice and tone
• Keep an eye on your competition
• Stay aware
• Read, watch and share
• Follow the 60/40 rule

16. Using LinkedIn for
Business
Lead Generation
• Call to actions in updates and on profiles
• Links to websites
• Messaging functionality
• Group discussions
• ShowCase Pages
Brand/Company Awareness
Grow your network

17. Using LinkedIn for
Business
Advertising
• Targeted adverts
• Boosted Updates
Showcase Skills/Products
• Via ShowCase pages
• Via updates
Website Traffic Source
• Analytics
• Call to actions

18. Using LinkedIn for
Business
Reach the RIGHT people
• Business tone
• Attract investors
• Attract new employees
• Attract the customers/clients
Use it as a fact finder
• Connect with prospective customers/clients
• Ensure service providers are legitimate
• Search for endorsements and recommendations

19. LinkedIn for Business:
Common Mistakes
People/Company Mistakes:
• Informal updates
• Irregular updates
• Inappropriate imagery
• No personalised connection requests
• People skip their summary or forget to list skills
• General terms “Account Managers”
• Stalking
• Spam

20. LinkedIn for Business: Best
Practices
Make sure you do this:
• Create and implement a content strategy
• Get involved
• Connect with people & grow your network
• Monitor who is looking at your profile
• Monitor the success of your company profile
• Use a analytics tool
• Link your company page to the website and your
website to LinkedIn

21. LinkedIn for Business: Best
Practices
Make sure you do this:
• Use rich media
• Ask questions
• Stay informed and up to date
• Conform to regulation
• Get your staff on board
• Make sure selected company updates are
shared by key staff members
• Keep up to date with latest trends (e.g. New
custom backround images)

22. Social Media: Best
Practices
• Think different
• Commit, 100%!!!!!
• Monitor your success
• Use rich media (videos,
whitepapers, infographics)
• Keep the social in social media
• ALWAYS respond to both negative and positive
feedback
• Be proactive, verse reactive
• Be transparent

23. How to get started
You want to do it
You need to do it
You do not know where to start

24. How to get started
To do list:
• Simply start and of course start simply
• Set clear business objectives
• Set clear sales targets
• Create a content strategy
• Create engaging and relevant content
• Implement
• Measure and monitor the results

25. Time to connect with us!
Jessica Lee Brown
• www.linkedin.com/pub/jessica-lee-brown/4a/13a/563/
• jessica@ashgrovemarketing.com
• https://twitter.com/Jigzbrown
• www.ashgrovemarketing.com
Sue Gee
• http://uk.linkedin.com/pub/sue-gee/9/a31/a18
• sue@tlc.co.im
• https://twitter.com/suegeeTLC
• www.tlc.co.im

26. TLC Social Media:
Upcoming Courses
Facebook for Business (10/11/14)
Online Marketing: Creating an Effective
and Integrated Strategy (26/11/14)
Contact Janet for more info:
janet@tlc.co.im