p12

1. Proposal
1
Student Name and Number:
Jessica Crosland 387326
Project proposal title and date:
The Grid 03/12/2021
Main area of activity
The main area of activity which I will be focusing on within this project will be print this is
because I would say I specialise more in this and especially as we will be creating a website
which I have done before so I will have a lot of practice using the sites and creating the
designs.
Target Audience
16–24-year-olds wasthe chosen demographics for our project.
Rationale:
I decided on this project as this is a great way for myself to understand how to attract a
specific audience and I will also be able to understand what my own target audience is as I
am in this age range. We also decided on a minimalist logo which was created by
photoshop which is a skill of mine and I will also be able to improve with the website
making side as this is something I enjoy creating. I think it is also good that we are
focusing more on our audience research because having more information on the audience
will help when I come to decide on things like colour schemes etc. and I will have a better
understanding.
Project Concept:
The project concept is going to be a swipe match website which you will be able to match
with new people who are close by to your location. When you sign up to the website you
will be asked to create a username and password which you will use whilst on the app, if
this is your first time with the app you will ned to answer simple questions for example
what your interests are, age, gender and a bit about yourself so therefore you can match
with other people who have the same responses. Within this website you can be on live
chats and video calls with people around the globe, in order for our project to work we will
need to conduct research such as finding what interests are demographic like asking
surveys on what social media they use most and researching into that social media. We will
also look at existing posters or websites for inspiration on what design they use and how
they present their ideassuch as what colour schemes are used. Therefore, by gathering all
of these together we will have a better understanding on what we need to be including and
it will help us use the correct design that appeal to our audience.it will also give me a head
start with research which I can look back on when it comes to making the product.
How will the project be evaluated and reviewed:
The project will be evaluated and reviewed asI will be conducting weekly diary’s (reflective
diary’s) on what I have been doing each week what went well etc. this will help me to keep
track of my work and will also help me to find any smaller improvements that need making
on the way. When it comes to the end of my project, I will then complete an evaluation
which I will be able to write about my outcome and what I would have done differently but
also what I have learnt as a whole from this project for my future.

2. Proposal
2
Bibliography:
1. anonymous. (). 16–24-year-old audience profile. Available:
https://www.google.com/search?q=16-
2. anonymous. (October 2021). Instagram Market Share. Available:
https://www.similarweb.com/website/instagram.com/. Last accessed 3rd
December 2021.
3. anonymous. (October 2021). Market share. Available:
https://www.similarweb.com/website/tiktok.com/. Last accessed 3rd December
2021.
4. anonymous. (October 2021). Twitter. Available:
https://www.similarweb.com/website/twitter.com/. Last accessed 3rd
December 2021.
5. Elliot Swonger. (). dafont. Available: https://www.dafont.com/. Last accessed
3rd December 2021.
6. L.E. Bowman (31 March 2019). The Evolution of a Girl. USA: Black Castle Media
Group. 284.
7. Newsroom. (October 4, 2018). Marketing communications news. Available:
https://marcommnews.com/new-report-on-16-24-year-olds-reveals-the-
startling-challenge-ahead-for-brands-to-remain-relevant/. Last accessed 3rd
December 2021.
Week Specific Tasks
1 Visual Identity/Branding
Production
 I will be looking into research on the audience
as what are demographic of age, gender etc
and explore brands such as Instagram into
more detail therefore I will find out more
information to feedback on.
 Another task will be exploring the age
demographics interests so then we can move
more onto the theme side of things as to what
we will be creating.
2 Theme investigation  To find our theme I will investigate through
finding existing products which ill give me a
better idea on which theme I am leaning to
more, I will find existing products and write
about them.
 Another way I can do this is by looking at
posters which are aimed at the demographic
audience.
 Audience profile is a task I want to create
because this will set together my theme from
the audience’s perspective.
3 Content development and
planning
 This includes things such as finding a colour
scheme and style sheet of what fonts will be
included to plan this out beforehand will be a
lot easier for myself.
 Create the logo which will really begin the
project to make it seem like real life.
 Creating mood boards, plans for health and
safety and advert to prep these before I start y
production so I am ready for it.
4 Theme content production  Begin my wix site and keeping up to date each week

3. Proposal
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with my reflective journal
 Picking my fonts and adding colour schemes in
 Making backgrounds using photoshop (with the
logo) to then add to my website
 Taking any images needed.
5 Theme content production  Continuing with production adding events for the
website
 Instagram account up and running linked to the
website
 The website completed
6 Evaluation  Using my PowerPoint evaluation which I will explain
most bits of how my project went and
improvements. Etc. (2 weeks)