2. M – Meetings
I - Incentives
C – Conventions
E – Exhibitions/Events
3. What is M.I.C.E.?
Meeting – is a conference, workshop, seminar
or other event designed to bring people together
for the purpose of exchanging information.
Meetings do not include exhibits.
4.
5. What is M.I.C.E.?
Incentive Travel – is a travel that is given to
employees as a reward for outstanding
performance
9. What is M.I.C.E.?
Exhibition– is an event designed to bring
together providers of products, equipment and
services in an environment in which they can
demonstrate their products and services to a
group of participants in a convention or trade
show
10. What is M.I.C.E.?
Event– is anything that happens or a very
important occurrence. Events can range from
local, national, regional and international.
11.
12.
13.
14.
15.
16. The Role of M.I.C.E. in the
Tourism Industry
$ 300 billion global MICE Market
50 million trips each year worldwide for
MICE purposes
17. Of the $ 300 billion global M.I.C.E market
Meetings and conventions account for $
280 billion
Incentive travel $ 8.5 billion
Exhibitions for several billions more
18. M.I.C.E
Stable source of foreign visitors
Most resilient sector
Less susceptible to price fluctuations &
seasonality- increase hotel occupancies even on
lean months
19. M.I.C.E
Quality Visitors
Higher disposable income
Large users of tourism facilities
Spend up to 3 times more than average tourists
21. TOURISM ACT OF 2009
Republic Act 9593
Section 45
“It shall market the Philippines as a major
convention destination in Asia. To this end it shall
take charge of attracting, promoting, facilitating,
and servicing large-scale events , international
fairs and conventions, congresses, sports
competitions, expositions and the like.
22. Strategies to Capture
Global M.I.C.E. Market
Develop more MICE destinations outside Metro
Manila
Improve support infrastructure
Raise industry capabilities
Creativity, innovation
Hone the skills of tourism workforce
Rio 2016 - Olympic Games - Master Plan.flv
23. Expectation of attendees when
Attending conventions or events
a) They expect the event to be productive
b) Attendees expect that they will do serious
business and at the same time allow them to
grow personally
c) They expect the convention or event to provide
high level of service.
24. Key Players in the Industry
oAssociations
oConvention Centers
oProfessional Congress Organizers
oProfessional Event Organizers
oDestination Management Companies
25. Key Players in the Industry
oEvent Management Companies
oMeeting and Event Planners
oTradeshows and expositions
oHotels
oConvention and Visitor Bureaus
oIncentive Travel
26. Qualities of an event organizer
• Organized
• Creative
• Resourceful
• Eye for details
27. Qualities of an event organizer
• Patient
• Flexible
• Friendly
• Hospitable
28. References
Dela Rosa,L. (2010, March 5). Promoting MICE Industry
in the Philippines. Hospitality and Tourism Students’
Congress, Central Philippine University, Iloilo
Cruz, Z.(2002).Seminar and Convention Management.
Manila:n.p.