Bringing Your Brand to Your Customers Using Social Technologies Given at the Hawaii Social Media Success Summit in 2010 in Honolulu.

1. From Fishers to Farmers Jesse Stay - http://staynalive.com
Bringing Your Brand to Your
Customers Using Social Technologies
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2. Stats
• 145 million registered users
• 46% Make mobile a major part
of the experience
• 180 million Unique Visitors/mo
on Twitter.com
• 3 billion requests per day via
API
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3. Stats
• Over 500 million active users
• 50% log in at least once a day
• Over 900 million pages, groups,
and events (and growing!) (160
mill. in May)
• More than 70 languages
• 550,000 apps, 250,000
websites
• 70 % of users outside the US
• Facebook Videos now bigger
than Yahoo videos
•
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4. Stats
• 2+billion views/day, More page
views/day than prime time
audience of all 3 prime time
networks combined (near double)
• Average user spends 15 minutes a
day on Youtube
• 70% of Youtube’s traffic comes
from outside the US
• Embedded across 10s of millions
of websites
• Over 3 mill people auto-share to
at least one Social Network
• 1 auto-shared Tweet results in 7
Youtube sessions on average
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5. • 2 Million Live Views
• “The Office” and “30 Rock” Get 2 Million Households Watching on Average
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6. • 2 Million Live Views
• “The Office” and “30 Rock” Get 2 Million Households Watching on Average
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7. “Give a man a fish -
feed him for a day.
Teach a man to fish
- feed him for a
lifetime.”
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9. Fishing Where the Fish Are
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10. Facebook Ads
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11. http://facebook.com/puma
Facebook Pages
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12. AppBistro.com
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13. Facebook Questions
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14. Manna Foundation
Mae Teng
From Fishers to Farmers
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15. From Fishers to Farmers
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16. StayNAlive.com
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17. Open Graph Protocol StayNAlive.com
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18. developers.facebook.com/
Social Plugins plugins
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19. Graph API graph.facebook.com/jessestay
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20. Insights and Analytics facebook.com/insights
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21. Facebook Places
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22. Facebook Places
University of Kentucky
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23. Haley’s Ukuleles haleysukuleles.com
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24. Other Farming Tools
• @Anywhere
• OpenSocial
• SEO
• Blogs
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25. Analytics
•Google Analytics
•Twitter Search -
search.twitter.com
•PeopleBrowsr
•TweetStats
•Omniture
•Radian6
•RowFeeder
•Involver
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27. Any Questions?
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