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ONA08 - Jesse Thomas

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web2.0 crash course

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ONA08 - Jesse Thomas

  1. 1. ONA
  2. 15. Blogs are free But, Websites cost money
  3. 16. Blog Design process <ul><li>Project Management </li></ul><ul><li>Content evaluation </li></ul><ul><li>UI Wireframes </li></ul><ul><li>Color Design </li></ul><ul><li>CSS Coding </li></ul><ul><li>Wordpress/CMS Integration </li></ul><ul><li>Testing / Hand holding </li></ul>
  4. 17. Psd2html.com <ul><li>$217 </li></ul><ul><ul><li>Each secondary page is discounted by 50% </li></ul></ul><ul><li>CMS integration one time fee </li></ul><ul><li>Wordpress+$195 </li></ul><ul><li>Movable Type+$295 </li></ul><ul><li>Drupal+$295 </li></ul><ul><li>Joomla+$295 </li></ul><ul><li>Blogger+$135 </li></ul><ul><li>Shopify+$295 </li></ul><ul><li>CubeCart+$320 </li></ul>
  5. 18. sIFR (Scalable Inman Flash Replacement) <ul><li>makes it possible to use non-web fonts in a page by replacing standard HTML elements with Flash. sIFR is useful when applied to headings or short text fragments and is important for search engine optimization. Please include all necessary font files. </li></ul>
  6. 19. Photo Slideshows <ul><li>Flash </li></ul><ul><ul><li>SlideshowPro </li></ul></ul><ul><li>Ajax </li></ul><ul><ul><li>Jons Smooth Slideshow </li></ul></ul>
  7. 20. slideshowpro
  8. 21. Jons smooth slideshow
  9. 22. seo <ul><li>Run this test http://www.websitegrader.com/ </li></ul><ul><li>Fix the things they point out </li></ul>
  10. 23. Delicious <ul><li>Save links </li></ul><ul><ul><li>Archive of bookmarks </li></ul></ul><ul><ul><li>use the linkroll on your site/blog </li></ul></ul>
  11. 24. Look up a URL <ul><li>See what people are saying about your web pages </li></ul><ul><ul><li>JESS3.com, People have saved this 231 times, and 53 wrote notes. It was first bookmarked on 23 Feb 06, by tiffani. </li></ul></ul><ul><ul><ul><li>07 MAY 08 lots of cool collage-y type stuff. designed unsung designers site </li></ul></ul></ul><ul><ul><ul><li>02 MAY 08 did busboys website </li></ul></ul></ul><ul><ul><ul><li>16 APR 08 cool digital media designer </li></ul></ul></ul><ul><ul><ul><li>08 APR 08 Web design, braninding and social media PR. Link from Kevinrose.com </li></ul></ul></ul><ul><ul><ul><li>28 MAR 08 crazy good designer </li></ul></ul></ul><ul><ul><ul><li>23 MAR 08 incredibly cool design firm </li></ul></ul></ul><ul><ul><ul><li>17 MAR 08 töff portfolio, fullt af sniðugum síðum / collages... - via kevinrose.com </li></ul></ul></ul>
  12. 25. Social bookmarking outreach strategy (Digg, Delicious, Magnolia, Stumbleupon) <ul><li>Create an account “jess3blog” </li></ul><ul><ul><li>http://delicious.com/jess3blog </li></ul></ul><ul><li>Add all of your most popular blog posts and press hits </li></ul><ul><ul><li>Add notes and tags </li></ul></ul><ul><ul><ul><li>Make sure your information is relative to the tag </li></ul></ul></ul><ul><li>Target people that are using similar tags </li></ul><ul><ul><li>Send them a link and it will show up in their delicious inbox and they might look at it. </li></ul></ul><ul><ul><ul><li>When you are on delicious, you are ready to look at links </li></ul></ul></ul>
  13. 27. Twitter <ul><li>140 characters per update </li></ul>
  14. 28. Twitter Outreach Strategy <ul><li>Create your account with a smart name </li></ul><ul><ul><li>My frst one was jessesaves, I just got jessethomas </li></ul></ul><ul><li>Fill in the profile </li></ul><ul><ul><li>Make it funny </li></ul></ul><ul><li>Start posting tweets </li></ul><ul><ul><li>Make it funny </li></ul></ul><ul><ul><li>Post more and more </li></ul></ul><ul><li>Target people in your industry </li></ul><ul><ul><li>Find someone that knows what they are doing and do what they do </li></ul></ul><ul><li>Add 2000 people in one go </li></ul><ul><ul><li>In 2 weeks you will have a 25% return. (500 friends) </li></ul></ul><ul><li>Answer your replies </li></ul><ul><ul><li>Use the @message </li></ul></ul><ul><ul><li>Use #hashtags </li></ul></ul><ul><li>Post more tweets </li></ul>
  15. 30. Customer Conversations <ul><li>Comcast Cares </li></ul><ul><ul><li>specific troubleshooting </li></ul></ul><ul><ul><li>a human voice, apologizing for snafus, even admitting &quot;I do not know&quot; and hopefully going to find out </li></ul></ul>
  16. 32. If someone has a Comcast problem and is talking about it online, he contacts that person and offers help. Since April 2008 Customer says: &quot;My Internet goes out every day at 3:30. Why would that be?” Frank says: &quot;That should not be. We should have that looked at. Send an e-mail with account info to [email_address] . comcast .com.&quot; Frank Eliason
  17. 33. Design Shortcuts <ul><li>Media </li></ul><ul><ul><li>Istockphoto </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Archive.org </li></ul></ul><ul><ul><li>Veer </li></ul></ul><ul><ul><li>youworkforthem </li></ul></ul><ul><li>Icons </li></ul><ul><ul><li>intermash.com/3000images </li></ul></ul><ul><li>Widgets </li></ul><ul><ul><li>Clearspring </li></ul></ul><ul><li>Color </li></ul><ul><ul><li>Colorlovers </li></ul></ul><ul><ul><li>Kuler by adobe </li></ul></ul><ul><li>Background Patterns </li></ul><ul><ul><li>K10k.net </li></ul></ul><ul><li>Typography </li></ul><ul><ul><li>Dafont </li></ul></ul><ul><ul><li>Whatthefont.com </li></ul></ul>
  18. 34. iStockphoto
  19. 35. flickr creative commons
  20. 36. Archive.org moving images
  21. 37. veer
  22. 38. youworkforthem
  23. 39. icons <ul><li>http://www.intersmash.com/300images/ </li></ul>
  24. 40. clearspring
  25. 42. colourlovers
  26. 43. Kuler by adobe
  27. 44. K10k <ul><li>http://k10k.net/pixelpatterns/ </li></ul>
  28. 45. Dafont <ul><li>http://dafont.com </li></ul>
  29. 46. What the font http://www.myfonts.com/WhatTheFont/
  30. 47. Mobile Blogging <ul><li>Flickr </li></ul><ul><ul><li>You can create a tag on the fly </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Gets added to your mobile uploads </li></ul></ul><ul><ul><li>You have other options as well </li></ul></ul>
  31. 48. Uploading by email <ul><li>Create flickr account </li></ul><ul><li>http://www.flickr.com/tools/ </li></ul><ul><li>Upload by email </li></ul><ul><ul><li>Email a photo or video directly to your photostream using a special upload by email address. (You can add tags and set privacy as you email as well. Handy!) </li></ul></ul>
  32. 49. How can I add tags when I upload via email or my phone? <ul><li>Just type &quot;tags:&quot; in the subject line or body of the email followed by the list of tags you want added to the photo(s). (The rest of the subject line in is converted to the photo's title and the body of the email becomes the photo's description.)Here's an example of adding tags in action. </li></ul>
  33. 50. Facebook fan page <ul><li>Create a fan page </li></ul><ul><ul><li>Add your friends </li></ul></ul><ul><ul><li>Message them no more than once a month </li></ul></ul><ul><ul><li>Buy facebook social ads </li></ul></ul><ul><ul><ul><li>5$ a day </li></ul></ul></ul>