41. HOW DO YOU DESIGN FOR
CREATIVITY?
BROUGHT TO YOU BY THE BUCKET BRIGADE
and a plea to help foster creativity in the classroom
42. DIVERGENT THINKING
CONVERGENT THINKING
AT ITS CORE,
CREATIVITY FLOWS
FROM THE INTERACTION
OF TWO FORCES.
43. Foster an
Reward
Atmosphere
Curiosity Be
Encourage of Play
Persistent
Mistakes
Try on New
Perspectives
Urge Define the
Non-conformity Problem for
Yourself
DIVERGENT THINKING
Focus
Attention
CONVERGENT THINKING Ensure
Adequate
Education
Set Clear
Provide
Objectives
Building Blocks of
Encourage
Reasoning Skills Become Aware of
Melding of Optimal
Solutions Test, Your Internal
Measure, and Reasoning Process
Refine
44. the so-called end of
unlimited bandwidth
towards a more network e cient user experience in an age of network austerity
http://www.flickr.com/photos/beggs/34117133
45. DISCLAIMER
I am NOT a network guru...
I might be completely wrong!
http://www.flickr.com/photos/andreasivarsson/4893862500
46. refresh + update status
803KB over 00:10
find meeting...
2.1MB over 00:05
read TechCrunch a funny video
2.7MB over 00:15 3.2 MB over 02:13
101MB
Check Google Maps for meeting location, watch new Samsung video, browse, tweet, Facebook, funny animal video and listen to new Muse track.
47. 150 MBps
21% 2G
projected worldwide
3G penetration in 2010...
3G 4G
150
Average
Theoretical
112.5
network speed in Mbps
75
37.5
0
GRPS EvDO EDGE UMTS HSPA+ LTE WiMAX WiFi LTE-Advanced
network technology
Morgan Stanley Internet Trends, April 12, 2010
http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
48. appropriately resize and compress
media for each device
large.jpg medium.jpg small.jpg
35.73 KB 10.69 KB 4.57 KB
http://www.flickr.com/photos/ulybug/152518872
49. + all the usual suspects
most Nokia users on S40
feature phones use Opera Mini
v 6.0+
mobile
v. 7+
desktop
50. and available to everyone...
iPhone
http://www.flickr.com/photos/pictfactory/2796367140
51. mobile browser market share
via http://gs.statcounter.com - 02/2010
other?
things have changed
skeptical
UC ate Nokia’s share...
other?
other?
note OperaMini...
Blackberry!
quality + sample size?
Data Source: http://gs.statcounter.com
Published Under a Creative Commons Attribution 3.0 Unported License
You are free to copy, distribute and transmit the work and to adapt the work providing it is attributed to www.icrossing.co.uk
http://www.flickr.com/photos/icrossing_uk/4342659861
65. Reaching More Home & Garden enthusiasts than just about everyone
10.6 Million
DEMOGRAPHICS
GENDER
Our
Unique Visitors in our Network Median
54% Age is
Female 46% 39!
C O M P E T I T I V E A DVA N TAG E 7.3 M 3.3M
DIY Network 1.8 M
AGE
About.com H&G
2.5 M
Better Homes & Gardens
2.5 M
Shelterpop
Do It Yourself.com 2.6 M
lds
HGTV 2.7 M
The faste
st year o
ye r olds 4 5-64 .9 M
growing H&G 18-34 4Ma 35-44 year
olds
2
iVillage H&G we’ve
6M network… 1 .8 M
%
eHow H&G grown 43
since Jan . 2010! HOUSEHOLD INCOME
6.8 M
MODERN LIVING MEDIA
Haven Home Media 8.8 M
10.6 M
$25-$50k $50-$100k $100k+
11.9 M 3M 2.1 M 2.2 M
Source: comScore Media Metrix & Plan Metrix, March 2011
No How can I make sure enough of my customers are seeing my ads?
2
66. DES I GN I NG ON
SOL I D FOUNDAT I ONS
Tim Van Damme/@maxvoltar
#Naconf
B-
68. expert
s”
fuy
re
D
proficient
nt
ou
competent
“M
advanced beginner
novice
69.
70.
71. UP
DA
TE
D
1
E-MARKETING PLUS
26 January 2011
reasons WHY
NOWtime to get
is the perfect
serious about the
MOBILE WEB
i by tijs.vrolix@proximity.bbdo.be
72. +112%
+347%
January 2009 January 2010
500 000 000 USERS
150 000 000 MOBILE FB USERS
73. THE FUTURE OF MOBILE ADVERTISING IS IN
PULL, NOT PUSH
74. “MOBILE FIRST!”
Mobile is the key to
Google’s future and its
top programmers now
have mobile as their
primary focus.
Eric Schmidt, Google
75.
76.
77.
78. The number of miles
traveled by the team
to get to work:
(that’s only 2,000 shy of traveling the circumference of the Earth!)
SHORTEST LONGEST MILES TRAVELED PER
COMMUTE COMMUTE PERSON TO WORK
2 0 .4 6 7 .0
David 4914 Kim 3893
miles miles
round round James 4786 Melissa 3250
trip trip
Amy 4518 Shaina 1541
James Shaina
79.
80.
81. 10
S
0+
B EAUTIFUL
LIDES FROM 1
CANN ES LIONS ’1
@jessedee
* video!
now with
82.
83.
84.
85.
86.
87.
88.
89.
90.
91.
92.
93.
94.
95. BUILDING A
GOOD AND
EFFECTIVE
CHUNGKONG.NL
LOGO
A SHORT INTRODUCTION.
96. I AM
SINCE : 1968
OCCUPATION : CREATIVE ON AN ADVERTISING AGENCY
EDUCATION : THE DUTCH ACADEMY OF ART AND DESIGN
RIETVELD ACADEMIE AMSTERDAM.
CHUNGKONG.NL
PHILOSOPHY : EVERYTHING IS A CHANCE.
THINKS : REALITY IS CHAOS
NAÏEVE BELIEF : EVERYBODY IS CREATIVE.
DO YOU HAVE A DESIGN PROJECT YOU NEED HELP WITH?
I WOULD LOVE TO HEAR ABOUT IT.
PLEASE SEND AN EMAIL: CONTACT@CHUNGKONG.NL
97. CHUNGKONG.NL
The five Olympic rings represent the five continents involved in the Olympics and
were designed in 1913, adopted in 1914 and debuted at the Games at Antwerp, 1921.
Despite the fact that the IOC is very protective of its symbols, ach Olympic Games has its own varian
98. CHUNGKONG.NL
The bullseye, the “TARGET” character, it one of the most their recognizable
rands logos ever designed.
Target Corporation, usually known simply as Tar
99. THE BATTLE OF THE BEST(?)
CHUNGKONG.NL
Just for fun. Source: Fortune. How ever questionable the contenders are, the winner isn’t.
107. THE THING I HATE THE
MOST ABOUT
ADVERTISING IS THAT IT
ATTRACTS ALL THE
BRIGHT, CREATIVE AND
AMBITIOUS YOUNG
PEOPLE, LEAVING US
MAINLY WITH THE SLOW
AND SELF-OBSESSED TO
BECOME OUR ARTISTS.
-Bansky