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“It's very difficult to
fail at pornography”

- Michael Chabon
easy
“It's very difficult to
fail at pornography”
          PowerPoint
- Michael Chabon
             @jessedee
#FMBootcamp   Tweet Love: @LeslieBradshaw | @JESS3
Social
Media
for Business
                       to
               brought
                 you by
Phone        Smartphone




      Letter                                               eMail




                         ...
socialsphere
Y ou
Su ck at
P ow !er
Po i nt            Mi stakes
             esign void
     cking dd to a
5 sho ou nee
     y
Your slides are there to
support you and unfortunately
if they suck, so do you.
not
enough
visuals

          mISTAKE #2
An outstanding
1 hour presentation
can take 30 hours
or more of prep time.

Shocking I know.
7 tips to create

VISUAL
PRESENTATIONS
BUDGET
Consulting                 $ 50k
Studies                    $ 20k
- Preparation               $ 11k
- Panel A      ...
BUDGET

    CONSULTING
              PRODUCTION
STUDIES
              Communication
Create clear
LANDMARKS
BlAst
your corporate templates
HOW DO YOU DESIGN FOR
CREATIVITY?
BROUGHT TO YOU BY THE BUCKET BRIGADE
     and a plea to help foster creativity in the cl...
DIVERGENT THINKING


     CONVERGENT THINKING




AT ITS CORE,
CREATIVITY FLOWS
FROM THE INTERACTION
OF TWO FORCES.
Foster an
      Reward
                                                      Atmosphere
     Curiosity                    ...
the so-called end of
                                              unlimited bandwidth
                                   ...
DISCLAIMER
              I am NOT a network guru...
                           I might be completely wrong!




http://www...
refresh + update status
                                                                                       803KB over ...
150 MBps
                                21%       2G
                                                                    ...
appropriately resize and compress
                                                           media for each device




 la...
+ all the usual suspects

most Nokia users on S40
feature phones use Opera Mini



                                       ...
and available to everyone...




                                                         iPhone




http://www.flickr.com/...
mobile browser market share
                                                                                              ...
]
Really
Ugly
Résumés
@jessedee
This makes me feel
                        incredibly sad.




About 90%       were made using a Word
template with (and h...
So go on tiger,
    time for that phone to ring
Behr Paint Denise 15 , 2011
           February
                    Zaraya
                     th
Reaching More                                            Home & Garden enthusiasts than just about everyone




 10.6 Mill...
DES I GN I NG ON
SOL I D FOUNDAT I ONS

 Tim Van Damme/@maxvoltar
         #Naconf
                            B-
Nokia 3310




(worst cellphone ever)
expert

         s”
      fuy
     re
     D

            proficient
 nt
ou




            competent
“M




      advance...
UP
                                                    DA
                                                      TE
       ...
+112%



                             +347%


     January 2009   January 2010



500 000 000           USERS
150 000 000 ...
THE FUTURE OF MOBILE ADVERTISING IS IN
PULL, NOT PUSH
“MOBILE FIRST!”
 Mobile is the key to
 Google’s future and its
 top programmers now
 have mobile as their
 primary focus.
...
The number of miles
traveled by the team
to get to work:
(that’s only 2,000 shy of traveling the circumference of the Eart...
10
 S
  0+
  B EAUTIFUL
   LIDES FROM 1
CANN ES LIONS ’1
      @jessedee
                  * video!
                   now...
BUILDING A
               GOOD AND
               EFFECTIVE
CHUNGKONG.NL




               LOGO
               A SHORT IN...
I AM

                      SINCE         : 1968
                      OCCUPATION    : CREATIVE ON AN ADVERTISING AGENCY
 ...
CHUNGKONG.NL




               The five Olympic rings represent the five continents involved in the Olympics and
          ...
CHUNGKONG.NL




               The bullseye, the “TARGET” character, it one of the most their recognizable
              ...
THE BATTLE OF THE BEST(?)
CHUNGKONG.NL




                     Just for fun. Source: Fortune. How ever questionable the c...
DESIGN FOR
CHANGE
It Makes Cents
CHANGING
THE WORLD
 IS ABOUT
MORE THAN
JUST BEING
   GREEN
THE THING I HATE THE
     MOST ABOUT
ADVERTISING IS THAT IT
   ATTRACTS ALL THE
 BRIGHT, CREATIVE AND
  AMBITIOUS YOUNG
  ...
CHANGE IS
  HARD.
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  1. “It's very difficult to fail at pornography” - Michael Chabon
  2. easy “It's very difficult to fail at pornography” PowerPoint - Michael Chabon @jessedee
  3. #FMBootcamp Tweet Love: @LeslieBradshaw | @JESS3
  4. Social Media for Business to brought you by
  5. Phone Smartphone Letter eMail Seminar Webinar Welcome to Queensland Fertility Group Public Information 1800 111 IVF [483] www.qfg.com.au eNews Brochure Website Newsletters eNewsletters Newspaper Online News Social Socialising Networking Books eBooks
  6. socialsphere
  7. Y ou Su ck at P ow !er Po i nt Mi stakes esign void cking dd to a 5 sho ou nee y
  8. Your slides are there to support you and unfortunately if they suck, so do you.
  9. not enough visuals mISTAKE #2
  10. An outstanding 1 hour presentation can take 30 hours or more of prep time. Shocking I know.
  11. 7 tips to create VISUAL PRESENTATIONS
  12. BUDGET Consulting $ 50k Studies $ 20k - Preparation $ 11k - Panel A $ 1k - Panel B $ 2k - Panel C $ 3k Production $ 18k - Shooting $ 6k Communication $ 12k - Printing $ 4k TOTAL $ 100K
  13. BUDGET CONSULTING PRODUCTION STUDIES Communication
  14. Create clear LANDMARKS
  15. BlAst your corporate templates
  16. HOW DO YOU DESIGN FOR CREATIVITY? BROUGHT TO YOU BY THE BUCKET BRIGADE and a plea to help foster creativity in the classroom
  17. DIVERGENT THINKING CONVERGENT THINKING AT ITS CORE, CREATIVITY FLOWS FROM THE INTERACTION OF TWO FORCES.
  18. Foster an Reward Atmosphere Curiosity Be Encourage of Play Persistent Mistakes Try on New Perspectives Urge Define the Non-conformity Problem for Yourself DIVERGENT THINKING Focus Attention CONVERGENT THINKING Ensure Adequate Education Set Clear Provide Objectives Building Blocks of Encourage Reasoning Skills Become Aware of Melding of Optimal Solutions Test, Your Internal Measure, and Reasoning Process Refine
  19. the so-called end of unlimited bandwidth towards a more network e cient user experience in an age of network austerity http://www.flickr.com/photos/beggs/34117133
  20. DISCLAIMER I am NOT a network guru... I might be completely wrong! http://www.flickr.com/photos/andreasivarsson/4893862500
  21. refresh + update status 803KB over 00:10 find meeting... 2.1MB over 00:05 read TechCrunch a funny video 2.7MB over 00:15 3.2 MB over 02:13 101MB Check Google Maps for meeting location, watch new Samsung video, browse, tweet, Facebook, funny animal video and listen to new Muse track.
  22. 150 MBps 21% 2G projected worldwide 3G penetration in 2010... 3G 4G 150 Average Theoretical 112.5 network speed in Mbps 75 37.5 0 GRPS EvDO EDGE UMTS HSPA+ LTE WiMAX WiFi LTE-Advanced network technology Morgan Stanley Internet Trends, April 12, 2010 http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
  23. appropriately resize and compress media for each device large.jpg medium.jpg small.jpg 35.73 KB 10.69 KB 4.57 KB http://www.flickr.com/photos/ulybug/152518872
  24. + all the usual suspects most Nokia users on S40 feature phones use Opera Mini v 6.0+ mobile v. 7+ desktop
  25. and available to everyone... iPhone http://www.flickr.com/photos/pictfactory/2796367140
  26. mobile browser market share via http://gs.statcounter.com - 02/2010 other? things have changed skeptical UC ate Nokia’s share... other? other? note OperaMini... Blackberry! quality + sample size? Data Source: http://gs.statcounter.com Published Under a Creative Commons Attribution 3.0 Unported License You are free to copy, distribute and transmit the work and to adapt the work providing it is attributed to www.icrossing.co.uk http://www.flickr.com/photos/icrossing_uk/4342659861
  27. ]
  28. Really Ugly Résumés @jessedee
  29. This makes me feel incredibly sad. About 90% were made using a Word template with (and here’s the kicker) Times New Roman size 12 font.
  30. So go on tiger, time for that phone to ring
  31. Behr Paint Denise 15 , 2011 February Zaraya th
  32. Reaching More Home & Garden enthusiasts than just about everyone 10.6 Million DEMOGRAPHICS GENDER Our Unique Visitors in our Network Median 54% Age is Female 46% 39! C O M P E T I T I V E A DVA N TAG E 7.3 M 3.3M DIY Network 1.8 M AGE About.com H&G 2.5 M Better Homes & Gardens 2.5 M Shelterpop Do It Yourself.com 2.6 M lds HGTV 2.7 M The faste st year o ye r olds 4 5-64 .9 M growing H&G 18-34 4Ma 35-44 year olds 2 iVillage H&G we’ve 6M network… 1 .8 M % eHow H&G grown 43 since Jan . 2010! HOUSEHOLD INCOME 6.8 M MODERN LIVING MEDIA Haven Home Media 8.8 M 10.6 M $25-$50k $50-$100k $100k+ 11.9 M 3M 2.1 M 2.2 M Source: comScore Media Metrix & Plan Metrix, March 2011 No How can I make sure enough of my customers are seeing my ads? 2
  33. DES I GN I NG ON SOL I D FOUNDAT I ONS Tim Van Damme/@maxvoltar #Naconf B-
  34. Nokia 3310 (worst cellphone ever)
  35. expert s” fuy re D proficient nt ou competent “M advanced beginner novice
  36. UP DA TE D 1 E-MARKETING PLUS 26 January 2011 reasons WHY NOWtime to get is the perfect serious about the MOBILE WEB i by tijs.vrolix@proximity.bbdo.be
  37. +112% +347% January 2009 January 2010 500 000 000 USERS 150 000 000 MOBILE FB USERS
  38. THE FUTURE OF MOBILE ADVERTISING IS IN PULL, NOT PUSH
  39. “MOBILE FIRST!” Mobile is the key to Google’s future and its top programmers now have mobile as their primary focus. Eric Schmidt, Google
  40. The number of miles traveled by the team to get to work: (that’s only 2,000 shy of traveling the circumference of the Earth!) SHORTEST LONGEST MILES TRAVELED PER COMMUTE COMMUTE PERSON TO WORK 2 0 .4 6 7 .0 David 4914 Kim 3893 miles miles round round James 4786 Melissa 3250 trip trip Amy 4518 Shaina 1541 James Shaina
  41. 10 S 0+ B EAUTIFUL LIDES FROM 1 CANN ES LIONS ’1 @jessedee * video! now with
  42. BUILDING A GOOD AND EFFECTIVE CHUNGKONG.NL LOGO A SHORT INTRODUCTION.
  43. I AM SINCE : 1968 OCCUPATION : CREATIVE ON AN ADVERTISING AGENCY EDUCATION : THE DUTCH ACADEMY OF ART AND DESIGN RIETVELD ACADEMIE AMSTERDAM. CHUNGKONG.NL PHILOSOPHY : EVERYTHING IS A CHANCE. THINKS : REALITY IS CHAOS NAÏEVE BELIEF : EVERYBODY IS CREATIVE. DO YOU HAVE A DESIGN PROJECT YOU NEED HELP WITH? I WOULD LOVE TO HEAR ABOUT IT. PLEASE SEND AN EMAIL: CONTACT@CHUNGKONG.NL
  44. CHUNGKONG.NL The five Olympic rings represent the five continents involved in the Olympics and were designed in 1913, adopted in 1914 and debuted at the Games at Antwerp, 1921. Despite the fact that the IOC is very protective of its symbols, ach Olympic Games has its own varian
  45. CHUNGKONG.NL The bullseye, the “TARGET” character, it one of the most their recognizable rands logos ever designed. Target Corporation, usually known simply as Tar
  46. THE BATTLE OF THE BEST(?) CHUNGKONG.NL Just for fun. Source: Fortune. How ever questionable the contenders are, the winner isn’t.
  47. DESIGN FOR CHANGE It Makes Cents
  48. CHANGING THE WORLD IS ABOUT MORE THAN JUST BEING GREEN
  49. THE THING I HATE THE MOST ABOUT ADVERTISING IS THAT IT ATTRACTS ALL THE BRIGHT, CREATIVE AND AMBITIOUS YOUNG PEOPLE, LEAVING US MAINLY WITH THE SLOW AND SELF-OBSESSED TO BECOME OUR ARTISTS. -Bansky
  50. CHANGE IS HARD. Let’s go shopping!
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