Joe Baker of Care2 talks about the business case for e-campaigning, and the interface between advocacy and fundraising

1. eCampaigning and Fundraising Joe Baker Care2

2. Copyright ©2008 Care2, Inc. All rights reserved 03/23/10 Advocacy + Fundraising = True Love???

3. Copyright ©2008 Care2, Inc. All rights reserved 03/23/10 Or – the fundraisers want to track down and kill your activists??

6. Online Fundraising is Growing Rapidly Copyright ©2008 Care2, Inc. All rights reserved 03/23/10 In 2008, Online Giving was 5% of all US giving

13. Adults prefer contact via email Where do people spend most of their time at work? The inbox. Most people donate online while at work.

14. eCampaigning is the Fastest Way to Grow your Email List (usually) Copyright ©2008 Care2, Inc. All rights reserved 03/23/10

18. Advocacy Email Response Rates are highest – best way to keep connection fresh

19. Comparing Email Response Rates Source: M&R Strategies: 2009 eNonprofit Benchmarks Study, via Mark Davis, Blackbaud Advocacy–based Email Response Rates Outpace all Other Types

20. eCampaigning Versus Other Outreach Requests Online Advocacy Call-to-Actions have the Highest Response Rates Source: M&R Strategies: 2009 eNonprofit Benchmarks Study, via Mark Davis, Blackbaud

21. Online Activists are Stronger Donors Copyright ©2008 Care2, Inc. All rights reserved 03/23/10

23. Action Takers are Stronger Prospects Copyright ©2008 Care2, Inc. All rights reserved 03/23/10 Non-donors who’d taken action online were 2.3x more likely to donate than non-donors in the email file who hadn’t Source: Charitable Memberships, Volunteering and Discounts: Evidence from a Large-Scale Online Field Experiment. May 2009, National Bureau of Economic Research, A. Lange, A. Stocking.

24. Action Takers are Stronger Donors Copyright ©2008 Care2, Inc. All rights reserved 03/23/10 Source: Charitable Memberships, Volunteering and Discounts: Evidence from a Large-Scale Online Field Experiment. May 2009, National Bureau of Economic Research, A. Lange, A. Stocking. Existing Donors who’d taken action online were 2.3x more likely to donate than donors in the email file who hadn’t

27. Fundraise for an Advocacy Goal

28. Immediately Follow Action with Donation Request

30. eCampaigning + Donation Request = Money This action raised more money than a straight up appeal Source: Steve Daignault, M&R

33. eCampaigning and Fundraising can work together to create strong, long-term supporters of your organization Copyright ©2008 Care2, Inc. All rights reserved 03/23/10

34. Contact Justin Perkins Director Nonprofit Strategy [email_address] +1-303-475-4827 +44 20 8144 7253 UK Twitter: @elperko Skype: justinperkins Joe Baker VP Causes and Advocacy [email_address] +1-650-622-0860 x1235 Twitter: @joebaker Facebook: joebakerdc