Presentation to the 2011 eCampaigning Forum by ActionAid UK's Samuel Bueno de Mesquita on increasing engagement by making your email comms relevant to your supporters.
14. Made my boss get her wallet out Last week over 900,000 of us sent messages and made calls to key government officials... The next step towards freeing Sakineh is to fund international experts... If thousands of us donate in the next three days we can hire an elite team of advocates, keep campaigning to free Sakineh and work on behalf of others facing brutal injustice.
16. Testing is easy MeasureMail email campaign for the Haiti emergency. 2 subject lines, 2 CTAs, 2 images, and the best version did 100% better than the worst.