2. My brief
“You have been commissioned by the Northern
Echo to produce a new magazine or newspaper
product.
Your product could be in any style or genre but
it
Must be self financed through sales or
advertising.
You must also produce your magazine for
a specified audience segment within the 16-25
age group.”
3. How I
have
met the
brief
•
Generated the same high quality in my magazine that
the Northern Echo’s clients expect
There is a gap in
the UK market for
a youthful and fun
dance mag rather
than old and
boring one which
focuses on one
style only.
•
•
•
Generates all
profits through
self financing –
advertising and
sales
•
The target
audience I have
selected is
ABC1 and 1620 years old. –
represented
through the
sophisticated
theme.
•
Doesn't’t
provide any
limitations
in terms of
styles.
Played on the new found trend of teenagers
and young adults wanting to get involved in the
dance/performing arts industry.
4. •
But Why
pick dance?
•
Due to having an
interest, I read dance
magazines and
therefore know what
to expect and also
what is missing from
existing magazines.
•
I have 13 years
of dance
experience, so
have good
experience.
•
•
Have a genuine interest
and therefore enjoy
writing about dance, this
will be reflected in my
work.
I am my target
audience, so I can
cater for their
needs much better
than other people
could.
Many of the contacts I
need within my magazine
I already know, so will be
dependable and easy to
get in contact with.
5. Audience Profile
• A variety of tribes; Creatives, Leading Edge and Urban Trendies
• ABC1 16-20 year olds
• Buy expensive brands such as Mac makeup which suggests a high
disposable income
• Care a lot about their appearance and fitness
• Secondary Audience:
Parents, Dance Teachers, Family members etc.
This means there is to be no;
Extreme Taboo Language
Nudity or indecency
Inappropriate content or
Sex appeal
6. How can I cater for my audience?
Don’t bore
them with too
much writing
– keep it fun
and young
Limit the
amount of
sexual
references on
the celeb
article
Try not to make
the magazine
too
sophisticated
and lose the
youthfulness
Be cheeky and
take existing
working ideas
and make
them my own
Make the
articles and
content
interesting
and current
Remember that
dancers will be
branded on their
parents
socioeconomic
range – don’t put
the price too high
Stay away from
using anything
which is not my
own – avoid
copyright
infringement
Use young
models that
are of a similar
age (WTFS)
7. What to bare in mind (the
golden rules)
In order to comply with the
laws of the PCC (press
complaints commission) I
will do the following;
Golden rule
1. Accuracy at all times.
Explanation
I will ensure that during my articles, I am always proof reading, spellchecking and constantly re reading my work, to catch
any mistakes before the go to print. This is to avoid any upset to the people involved in my magazine, by removing anything
in which could be misunderstood or misinterpreted.
2. Don’t include personal opinions.
After seeing some of the controversy regarding certain words or phrases being taken the wrong way, I feel it will be easier
not to voice my own opinions within the magazine. This will prevent me from being responsible for any discrimination
against anyone within my magazine as all the information I will be including is information they have said is OK for me to
use, therefore I am not using any new information or anything in which they can dispute against. This is to prevent legal
libel.
3,Always get permission from anyone
taking part in the magazine.
No matter how small their part in my magazine may be, I should always ask permission before photographing or writing
about anyone within my articles. This is to avoid anyone making a complaint regarding not giving consent to be represented
in a certain way. I will have to contact the parents of under 16’s for their consent before using imagery involving their
children. This also goes for people in background imagery.
4.Don’t force people to be in your
magazine.
Unfortunately, not even may be willing to be in your magazine, and there isn’t anything you can do to persuade them. This
can be for multiple reasons, such as; they are too upset to talk about their experiences, they don’t wish people to know
about what has happened to them or they may simply just not like being photographed/identified. If this is the case, I will
have to find an alternative story as under no circumstances will I pester people to be in my magazine, as this may result in
complaints. I want people to want to be involved in my articles, not forced.
5.Make sure everything I am using is my
own.
Originality is key, so I don’t want to be using other people’s work if I can help it. This includes imagery and articles. If I do
need to use some other imagery for my Diversity article for example, I will ask their permission via twitter for the copyright
permissions. If they don’t allow me to use some of these images, then I simply will not. The only time I would ever consider
using other people’s articles is to take quotes, even then I would have to ask permission from the person who wrote it
directly to do this. The same permissions to copyright of imagery would apply.
Mainly, I should be taking my own images and writing my own articles, to avoid any copyright infringements.
8. ‘Centre Stage’ – focus group feedback
“I want to look like
the girl on the page”
“I like the style of writing”
“Centre Stage is good
because not everyone needs
help with the same thing, so
making it different is better
as it is helping a larger
amount of people and not
just one style of dance like
ballet, like most other dance
magazines do”
“more professional than
other magazines,
they make dancers look
fake”
10. Genre
research
How to articles - informative
Ideal imagery –
want to look
like the cover
models
Youthful male
and female fit
and Healthy
dancers –
represents them
positively
Font
represents the
edition –
college varsity
jacket look
Title colour scheme
sets the tone of the
page – red means
active
Bright and
Vibrant colours
Complimenting
colours – work well
with youthful
audience
Active image –
non static, all
holding a
position
11. Genre
research
Title colour is
reflected in
the colour
scheme of the
article
Serif font is used,
this is also going
to be represented
in my work
Multiple
imagery –
studio and on
location
Male
and
female
again
Large amount
of text – also
will be used in
my work
12. My Aims
• To educate and influence people into
wanting to be better dancers
• To provide useful information
• Make boring subjects exciting
• Personal and unique experience – want
the magazine to feel catered for them
• Bright, vibrant and youthful yet
sophisticated
• Appeal to many styles of dancer –
various dance styles
13. So What will my magazine look
like? – Fonts and colour schemes
EDITION
–Main
font for masthead,
headlines and subheaders
Fonts
Cambria -For the main body text and for some
possible sub-headers/headers.
14. So What will my magazine
look like? – CONTENTS
Features:
PAGE
-Shooting with the stars
-Chorus Line
Regulars:
-Secret Superstar
-Exclusive interviews
-Competitions
-Standout Style
15. So What will my magazine
look like? -Dps mock ups
Focus Group
16-18 Year old
dancers
7 female 2 male
A/B/C1 status
Leading
Edge/Creatives
16. So What will my magazine
look like? – DPS MOCK
UPS
17. So What will my magazine
look like? – DPS MOCK
UPS
18. So What will my magazine
look like? – Details
Font –
Title – same as
Masthead font
Sub-header –
edition
Body text – serif
and easy to read
ColourI want my page to be
vibrant and youthful so
bright and bold, blues,
greens, yellows etc.
Mix of pastel and vibrant
shades.
Layout- I am
planning on doing
the layout just like
this.
Need it to be active
imagery.
Simple, yet affective.
ImageryExciting and inspiring.
Youthful dancers to
reflect target audience
Impressive
19. So What will my magazine
Imagerylook like? – Details
Window to the future self -inspirational
Active
Classic
Positive representation of northern people
ToneEnthusiastic
Energetic
Informative
Informal/chatty
ColourBlack, white and grey
Sophisticated
A CHORUS LINE
(how to article)
Layout2 full pages of
Imagery and
staggered text
-methodical
Theatre
mirror border
FontsEdition and
Cambria
Language –
Sophisticated yet
understandable/youthful
2nd and 3rd person narration
20. So What will my magazine
Shooting with the stars
look like? – Details
(day in the life –real)
Imagery
Mixture of candid and studio images
Active ,Energetic, dynamic, engaging
Inspirational
Ideal
positive
Tone
Friendly and inviting
Informative
Upbeat
Energetic
Enthusiastic
inspirational
ColoursMatch dv so red, black, white
with the addition of yellow and
blue/green – add variety
Complimenting colours
Language –
Sophisticated yet
understandable/youthful
2nd and 3rd person narration
Layout
Clapper board
-film photo
strip
2 columns
4 how to
boxes
Font
Edition and
Cambria
-possible
addition of
another
21. So What will my magazine Winter Warm-ups
look like? – Details
(how to article)
ImageryMixture of candid and studio
Real life
Motivational
Not really that active
Layout
Dinner plate cut
into sections
Breakout boxes
with the 5
different areas
ToneInformative
Motivational
Inspirational
Personal to the
reader
Colour
A variety
Pastel blue shades
Vibrant and inviting
Font
Possible different
dribbling affect
Cambria
Language –
Sophisticated yet
understandable/youthful
2nd and 3rd person narration
22. The
important
stuff
• Paper type – high quality
•
•
•
•
•
and glossy
Paper size – roughly A4
Distribution 10,000 copies
1/3rd advertisements
Selling price for 16 page
teaser £0.75
Normal RRP £3.20 for
between 40 and 60 pages
26. The important stuffadvertising rates
• Back Cover - £1,250
• Inside Front - £1,100
• Inside Back - £1,000
• DPS - £1,750
• Full Page - £900
• Half Page - £475
• Quarter Page - £238
• Eighth Page - £150
27. Centre
Stage
Forward plann
The new leading
edge dance
Predicted sales income
magazine
(approx.) £3.00 X10,000 predicted
sales = £30,000
Plus advertising income of approx.
£15,808 per issue
Total income of £45,808
28. Centre
Stage
Forward plann
The new leading
edge dance
Total income of £45,808
magazine
After deductions for personal,
printing, 50% going to distributer
and equipment costing's I estimate
that I will be having a net profit per
issue of £17,979
