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Assignment. chapter 17ppt

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This document discusses integrated marketing communications. It outlines 10 major modes of marketing communication including advertising, sales promotion, public relations, direct marketing, and interactive marketing. It also provides steps for developing effective communications such as identifying the target audience, determining objectives, designing communications, selecting channels, and measuring results. Finally, it covers concepts like designing message and creative strategies, selecting communication channels, and determining affordable marketing budgets.

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Designing & Managing Integrated Marketing Communications Submitted to Coach Bong Ungreria By Boss Jesus Acantilado
Definition ,[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object]
8 Major Modes of Marketing Communication ,[object Object],[object Object],[object Object],[object Object]
Continuation ,[object Object],[object Object],[object Object],[object Object]
Steps in Developing Effective Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Designing the communications. ,[object Object],[object Object],[object Object]
Communications channel ,[object Object],[object Object],[object Object]
Marketing Communications Budget ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10 concepts
Continuation 10 concepts ,[object Object],[object Object],[object Object],[object Object],[object Object]
summary ,[object Object],[object Object],[object Object],[object Object]

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Assignment. chapter 17ppt

  • 1. Designing & Managing Integrated Marketing Communications Submitted to Coach Bong Ungreria By Boss Jesus Acantilado
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