2. • Research and Planning is vital in developing
and selling a media product.
• Research is the systematic investigation into
and study of materials and sources in order to
establish facts and reach new conclusions.
Planning is the process of preparing to do
something.
• This can be done via collecting surveys and
data from one’s target audience in order to
plan the product in relation to the target
audience so that it will appeal to your target
audience.
3. • When developing a horror film, research and planning
is very important.
• Research must be done first of all to recognise the
common codes and conventions of the horror genre.
Through understanding these codes and conventions, a
professional looking horror film can be produced which
is easily recognizable as of horror genre due to it’s
codes and conventions.
• The technical analysis of the product (Cinematography,
Sound, Mise-en-scene, Editing) must represent horror
genre and be easily seen as horror by the viewer.
• Through collection of data from the target audience,
these key features in creating a film must be planned
suitably to fit the genre of horror, look professional,
and appeal to the target audience.
