Visual Storytelling with Data

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Running up to their big Storytelling Lab Day this October, Ogilvy London asked some of its key partners to come in and talk about the many different aspects of storytelling week-by-week in the form of a Lab Lunch. This week JESS3 presented Visual Storytelling with Data to the Ogilvy team.

Design

Every Dataset
has a Story to Tell
78%

123

ABC

Infographic =
Information Graphic
Data Medium
0010011010101100111

Audience + Purpose Organisation

Narrative Visual Approach

Core Components
Have Integrity Educational
Snackable Valuable
Beautiful Timely
Entertaining Optimized

Thanks for listening
Keep in touch:
@JESS3
JESS3.com

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Visual Storytelling with Data

1. Visual Storytelling with Data Presented by: Tiffany Farrant-Gonzalez, Information Design Director

2. Humans are Visual Creatures

3. Every Dataset has a Story to Tell 78% 123 ABC

4. The Rise of Data Journalism

5. Infographic = Information Graphic Data Medium 0010011010101100111 Audience + Purpose Organisation Narrative Visual Approach

6. Core Components Have Integrity Educational Snackable Valuable Beautiful Timely Entertaining Optimized

7. CASE STUDY 1: Amex OPEN

8. CASE STUDY 2: Samsung Smartwall

9. CASE STUDY 3: Eloqua s Blog Tree

10. CASE STUDY 4: Google Politics

11. Thanks for listening Keep in touch: @JESS3 JESS3.com