My company presentation

1. Presentation
March 2010

2. Digital Media Consulting & Management
BlueVip makes available its
intelligence and experience
to Italian and International
companies operating in the
new Digital Media world with
the mission of creating
significant value increases
through innovation
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3. Practices: Strategy
Marketing
& Sales
Planning Execution
Thanks to its consulting and management skills and experiences, BlueVip supports the
managers developing strategic activities:
• Vision, mission, objectives check and definition
• Activities’ and products/services’ analysis
• Competitive advantages analysis
• SWOT analysis
• Strategic positioning
• Strategic planning development
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4. Practices: Marketing & Sales
Strategy
Planning Execution
BlueVip covers all the traditional areas of marketing & sales function and, through the
participated company InTarget Group, manages all “digital marketing” activities
• Market analysis • Marketing function support
• Corporate identity development • Search marketing
• Publishing and marketing plans • Search advertising
• Direct marketing • Social media marketing
• Sales network organization • Web marketing intelligence
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5. Practices: Planning
Marketing
Strategy
& Sales
Execution
BlueVip has a consolidated experience in developing business plans for start-ups and
new projects and in realising planning and control models and systems
• Business Planning
• Budgeting and operating planning
• Activity Based Costing analysis
• Management Reporting models and systems
• Balanced Scorecards
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6. Practices: Execution
Marketing
Strategy
& Sales
Planning
BlueVip’s partners engage themselves directly in management activities
executing strategies and plans suggested
• Start-ups and products’ launches management
• Temporary management
• Sales channels management
• E-commerce
• Multimedia contents and TV channels distribution
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7. Industries: Television
Mobile
Publishing Entertainment
Internet
BlueVip has a multi-years consulting and management experience in this industry
and a wide knowledge of the Italian and the Spanish TV market.
We follow very close every evolution of the market from the legal and the business
point of view and we have a direct experience of realization and management of TV
production centers and broadcasting networks
• European TV market analysis
• Feasibility plans for new TV channels
• Research and distribution of TV channels and contents
• Strategic planning, business planning for new channels launch
• Operating planning and sources recruitment
• Start-up phase management
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8. Industries: Mobile
Television
Publishing Entertainment
Internet
BlueVip has an important experience in the telecommunication sector and mainly in
mobile business with relevant projects with all main operators
• Telecom market analysis in Italy
• Planning and control models and systems
• System integration
• Multimedia contents distribution for mobile phones
• Planning and realizing applications for smartphones
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9. Industries: Publishing
Television Mobile
Entertainment
Internet
Recently BlueVip acquired a deep knowledge in the publishing industry and in
particular in the professional publishing, following projects for a “new comer”
• Professional publishing market analysis
• Business planning for the launch of new online products and services
• Financial and commercial partnership research
• Sales strategy development
• Marketing planning
• Launch on the market management
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10. Industries: Entertainment
Television Mobile
Publishing
Internet
BlueVip has directly invested in the travel and time out sector, where has some
important projects
• Outgoing and incoming Italian travel market analysis
• Distribution channels (online and offline) analysis
• Strategic planning for distribution activities online and offline
• Business planning for distribution activities online and offline
• Design, realization and management of web and mobile platforms for travel
and time out
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11. Industries: Internet
Television Mobile
Publishing Entertainment
BlueVip’s experience is completed by a wide knowledge of the web world, where all
projects are converging today
• Planning, realization and management of e-commerce activities
• Support and management of logistic and delivery processes for e-
commerce
• Web-tv projects
• Multimedia contents distribution
• Web sites realization and management
• Digital Marketing: search marketing, search advertising, social media
marketing and web marketing intelligence
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12. Some experiences
Teleshopping/e-commerce
Television
Telecommunication/Mobile
Multimedia
Travel & Enterteinment
Publishing/Professional services
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13. Focus: digital marketing
BlueVip offers a complete network of skills in the Digital Marketing through
the 4 business units of the participated company InTarget Group
Digital Marketing “pull” Digital Marketing “push” Social Media Marketing Web Marketing Intelligence
• Search Engine • Search • Brand • Web Analytics
Marketing Advertising Reputation
• Brand
• Social Search • Contextual • Buzz Reputation
Marketing Advertising Marketing Analysis
• Mobile Search • Mobile • WOM • Usability &
Marketing Advertising Marketing Call to action
Analysis
• Local Search • Social • Social
Marketing Advertising Advertising • Market
Research
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14. InTarget Group clients
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15. Contacts
Nicola Gasperini
Managing Partner
Mobile phone +39 335 7606149
ngasperini@bluevip.it
Roberto De Falco
Partner
Mobile phone +39 335 7516215
rdefalco@bluevip.it
Offices in Milano – Roma – Barcellona
Tel. +39 06 83960755
info@bluevip.it
www.bluevip.it
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