Why Teams call analytics are critical to your entire business
Building Your Local Brand
1. Ray Justice & Jerry Grundman
Building Your
Local Brand
Your personal brand, it’s energy
and connecting through
social media
2. Ray Justice & Jerry Grundman
Know Thyself
The Power of
Suggestion
3.
4.
5. Ray Justice & Jerry Grundman
Know Thyself
The Power of
Suggestion
6. Ray Justice & Jerry Grundman
Building Your
Local Brand
Your personal brand, it’s energy
and connecting through
social media
7. Ray Justice & Jerry Grundman
• Adults spend 15+ hours a week on the Internet
• Expected by 2012 there will be 217 million US
internet Users (71% penetration of population)
• 55% broadband access, will grow to 90% by 2012
8. Ray Justice & Jerry Grundman
Just how big is this thing?
9. Ray Justice & Jerry Grundman
There are over 200 Million
internet users in the U.S. and more than
70% have Facebook accounts
That’s only 30% of the total Facebook
user base. About 70% of the user base
are from OUTSIDE of the U.S.
(Source: OnlineSchools.org)
18. Ray Justice & Jerry Grundman
Mobile Usage
• Average smartphone usage doubled in
2010: from 35 MB per month in 2009 to
79 MB
• World mobile data grew by a factor of 2.6
in 2010 from 2009
• Global mobile data traffic will increase by
a factor of 26 by 2015
• There will be 788 million mobile-only
Internet users by 2015
21. Ray Justice & Jerry Grundman
• Android operating
system data use is
rapidly catching up
to the iPhone
• Millions of people around the world have
cell phones but no electricity, and by 2015
a majority in the Middle East and
Southeast Asia will live "off-grid, on-net"
23. Ray Justice & Jerry Grundman
video on mobile devices
• All online video
viewing increased
35% year over year
• By 2015 two-thirds
of the world's
mobile data traffic
will be video.
accounts for over 30% of the data
24. Ray Justice & Jerry Grundman
1st largest VIDEO site on the web
3rd largest SITE on the Internet
• 100 million Visitors per Month
• 5 Billion Video Streams Every month
• 40% of all videos online
15 Hours of video uploaded every minute
Did you know... In August 2008, youtube
became the #2 search engines over Yahoo
on Web... #1 is Google
25. Ray Justice & Jerry Grundman
Big Shift
Social networking site usage grew 88 percent
among Internet users aged 55-64 between
April 2009 and May 2010
(Pew Research)
The change in social media use among
Baby Boomers 55-64 rose from 9% in
Dec. 2008 to 43% in Dec. 2010
(Marketingcharts.com)
26. Ray Justice & Jerry Grundman
Big Shift
48% of young Americans said they nd out
about news through Facebook
(Source: OnlineSchools.org)
41% of all Americans say they get most of
their news about national and international
events from the Internet
(Source: Pew Research)
27. Ray Justice & Jerry Grundman
Nearly all consumers - 97 % - now use
online media when researching products
or services in their local area
(Source: BIA/Kelsey)
Where is your brand ?
28. Focus
on
the
Big 4
Con dently
Express Your
Personal
Brand in
Social Media
29. Create A • Be committed
and get buy-in
Business and from key players
Personal Profile in your
organization
Page:
• Diversify content
to engage many
interests
• Speak in an
authentic voice
• Listen and
respond
30.
31. Ray Justice & Jerry Grundman
Great • Switch to using Facebook
as your Page
Recent
• Your brand page can now
Changes “Like” other pages.
to • Engage with other brands
by posting comments as
your brand
• Email noti cations when
Pages: users post or comment.
32. Create A • Prospect
• Generate word-of-
mouth advertising
• Learn new things
Account • Get new ideas
• Meet new people
• Build a better brand
• Turbocharge your
customer service
• Go viral
• Get more business
• Notify customers
35. Create A • Develop a Classy
Pro le
• Connect With
Professionals From
Account Your Field
• Recommend & Get
Recommended
• Post Jobs & Search
For Jobs
• Research Companies
• Join Groups &
Discuss Issues
• Join Networks
38. Why Should
You Blog?
• It helps your SEO • Blogs are a much more
( Google loves new content ) trusted source than
companies press
• You can be seen as an expert releases and official
in your eld and by writing company PR.
you are learning.
• It moves customers to a
• Great content gives people a conversion point of
reason to keep coming back to trusting and believing
your website. You can engage enough to buy.
and understand your
customers better. • It’s Number 4!
39.
40. Time to Get in the Flow
Start
Sharing
Here
Start
Writing
Here
41. Now Bring it All Together to
Drive Customers to your website
43. Ray Justice & Jerry Grundman
Seminar Topics
• Building your Personal and Local Brand and
Connecting to Social Media
• Daily Self Coaching for Effective Decision Making
• Personal Confidence, Present Moment Awareness
and the Happiness Lifestyle
• Creative Thinking and Brainstorming by Using
your Natural Talents
• 10 Essential Strategies for Becoming a
Remarkable Entrepreneur
44. Ray Justice & Jerry Grundman
Thank you
Contact us anytime to learn more about
how we can help you build a
meaningful local brand
Jerry@BrandBuilderCompany.com
Ray@BrandBuilderCompany.com
585.225.2850
Visit us online:
B ra n d B u i l d e r Co m p a ny. co m
