Sync.lab #10 -- Media that Changes the World | World Bank Social Media | Jim Rosenberg June 2013 | Bangkok, Thailand
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Presentation and q and a session with digital / social good community in Bangkok at the Reading Room. https://www.facebook.com/events/272494292890515/
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Sync.lab #10 -- Media that Changes the World | World Bank Social Media | Jim Rosenberg June 2013 | Bangkok, Thailand
- 1. How the World Bank Learned to Stop Worrying and Love Social Media Jim Rosenberg | @jimrosenberg The World Bank |www.worldbank.org | @worldbankasia June 2013
- 2. What Will It Take? Jim Rosenberg | @jimrosenberg
- 4. Letâs Create Content #Together
- 5. Go Where the People Are Jim Yong Kim Sina Finance Column (http://finance.sina.com.cn/column/bank/jinyong.shtml) World Bank Data on Sina World Macro Data Section (http://finance.sina.com.cn/worldmac/)
- 6. Jim Rosenberg | @jimrosenberg
- 7. Jim Rosenberg | @jimrosenberg
- 8. Multilingual, multiplatform, visual, engaging 86/23/2013 WSP Head Jae So & UNICEFâs Tony Lake on World Bank Live Infographic: Oceans (Arabic) Melinda Gates tweeting about Thinkequal #Longreads on Voices blog World Bank Live YouTube What Will It Take Video - India YouTube Twitter
- 9. Tell a story: before and after
- 10. Visuals + Localization = !!! Jim Rosenberg | @jimrosenberg
- 11. Storytellers â inside & outside 11 Jim Rosenberg | @jimrosenberg
- 12. Instagram & Tumblr â find the right niche 12 Jim Rosenberg | @jimrosenberg
- 13. Which of these tools will you use at work today? Jim Rosenberg | @jimrosenberg
- 14. Beats email.
- 15. Make your staff policy easy to use âą Use of social media on org owned/managed channels âą Use of social media in âearnedâ media (e.g. other sites/platforms that arenât managed by you) âą Mentions of your work or the org in your own personal social media âą The policy is meant to empower staff to engage around their expertise and work, not to make statements on behalf of the org.
- 16. Digital Strategy in 71 words âą Social media is your embassy; a good website is your home country. â You want to own your content? Build a website (Jess3). â Steady, consistent content is essential to engagement. âą The big picture is comprised of many, many details. âą People are your greatest asset â your own colleagues, as well as the people you serve. â If your clients sense youâre open and engaged, theyâll be that way, too. Same goes for your staff. 16 Jim Rosenberg | @jimrosenberg
Hinweis der Redaktion
- The WB is full of acronyms which can be hard to understand. This one looks like Twitter!It actually stands for Transportation, Water, Infrastructure Transport unitâŠ.Innovation and partnership bond the five institutions of the World Bank Group (WBG): the International Bank for Reconstruction and Development (IBRD) and the International Development Association (IDA), which together form the World Bank; the International Finance Corporation (IFC); the Multilateral Investment Guarantee Agency (MIGA); and the International Centre for Settlement of Investment Disputes (ICSID). The World Bank Group is one of the worldâs largest sources of funding and knowledge for developing countries. It uses financial resources and extensive experience to help poor nations reduce poverty, increase economic growth, and improve the quality of life. Over the past several years, the Bank has been actively making its operations and research more open, transparent, and accountable through ground-breaking changes in its disclosure of information and in providing free access to its data. As an organization focused on results, the Bank regularly assesses its effectiveness at an operational and organizational level and shares its performance outcomes broadly.
- What makes this good? Explain how these tweets used:videos and photos calls to actionPower of retweeting.
- Show how good multimedia can spread through other social channels, focus on Instagram and Tumblr.Important to go into new channels when you have resources to be consistently present, to be unique to the channel / your brand.Instagram photo on FB https://www.facebook.com/photo.php?fbid=562359700456457&set=a.253333828025714.83724.153371894688575&type=1Video on Tumblrhttp://worldbank.tumblr.com/day/2012/11/27/
- Our goal: Make social media a tool to help operational work â demystify social media, have it be just like any other utility
- Staff/ experts use live chats on âworld bank liveâ to engage directly with the outside world.
- Innovation and partnership bond the five institutions of the World Bank Group (WBG): the International Bank for Reconstruction and Development (IBRD) and the International Development Association (IDA), which together form the World Bank; the International Finance Corporation (IFC); the Multilateral Investment Guarantee Agency (MIGA); and the International Centre for Settlement of Investment Disputes (ICSID). The World Bank Group is one of the worldâs largest sources of funding and knowledge for developing countries. It uses financial resources and extensive experience to help poor nations reduce poverty, increase economic growth, and improve the quality of life. Over the past several years, the Bank has been actively making its operations and research more open, transparent, and accountable through ground-breaking changes in its disclosure of information and in providing free access to its data. As an organization focused on results, the Bank regularly assesses its effectiveness at an operational and organizational level and shares its performance outcomes broadly.