Keynote Social Media in Hospitality voor Apollo Hotels & Resorts - Horeca Social Media Training Workshop Coaching Advies >>> Socialbites.com

1. SOCIAL MEDIA IN HOSPITALITY
Aviodrome Lelystad

2. Social Media Training
Social Media Coaching
Social Media Workshop
Social Media Spreker
Jeroen van der Schenk
Social Media Lezing
Social Media Presentatie
Add me as a contact in your mobile phone
jvdschenk jeroenvanderschenk
Twitter Workshop

4. SALES IS...
GEEN AFDELING

5. SALES IS...
EEN RESULTAAT

6. THE SKY IS
THE LIMIT!

9. TRANSPARANCY

10. TRANSPARANCY

11. TRANSPARANCY

12. GROUNDSWELL Een sociale trend waarbij mensen
nieuwe technologie gebruiken
om dingen te doen en te maken
met anderen, in plaats van gebruik te
maken van de gevestigde orde
organisaties en overheid.
Groundswell, Josh Bernoff and Charlene Li

13. GROUNDSWELL

14. NO BOSS PLEASE!

15. POWER TO
THE CROWD!

16. CROWDSOURCING

17. CROWDSOURCING

18. CROWDFUNDING

19. CROWDFORCING

20. CROWDFORCING

21. CROWDFORCING
“…Beetje flauw om Transavia de schuld te geven.
In ieder geval kun je daar beter mee vliegen dan
met Turkish Airways, want die landen soms
ongeveer op Schiphol...”

22. CROWDCOLLABORATION

23. CROWDBUYING

24. CROWDBUYING

25. Society 3.0
www.society30.com
APOLLO
Media Landscape
1.0 2.0 3.0
Source: Marco Derksen in het boek Society 3.0
GUESTS

26. APOLLO
Media Landscape
1.0 3.0
?
Source: Marco Derksen in het boek Society 3.0
GUESTS

27. We become are mobile

28. Mobile Foodspotting

29. I’m here (and will be there!)

30. Augmented reality

31. Disruptive Businessmodels

32. And how about this one....

33. And how about this one....

35. CASE
ORGANISATIE
3.0

37. COMMODITY MARKETS

38. COMMODITY MARKETS
LOWEST PRICE STRATEGY
ADDING VALUE

39. BLUE OCEAN STRATEGY

40. The Longtail
Traditional business:
80% of the revenue is
generated by app. 15 bookers
Volume in €
Seats2meet.com
80% of the bookers spend
less than € 500 per year!
# bookers
Seats2meet.com®
A registred trademark by C.D.E.F. Holding BV

41. Seats2meet.com
‣ zalen → stoelen
‣ geen uniforme voorwaarden
‣ 24/7 toegankelijk, beheer, zelf
reserveringsdetails
‣ vergaderlounges afgestemd op
gebruik
‣ suppliers halen zelf ‘bestellingen’
op
‣ communicatie grotendeels via
sociale media
Seats2meet.com® ®
Seats2meet.com
A registred trademark by C.D.E.F. Holding BV
A registred trademark by C.D.E.F. Holding BV

42. Business 3.0
SOCIAL TRANSACTION

43. Buzz = business
Seats2meet.com® ®
Seats2meet.com ®
Seats2meet.com
A registred trademark by C.D.E.F. Holding BV
A registred trademark by C.D.E.F. Holding BV
A registred trademark by C.D.E.F. Holding

44. Find your workspot... Realtime!
Seats2meet.com® ®
Seats2meet.com ®
Seats2meet.com
A registred trademark by C.D.E.F. Holding BV
A registred trademark by C.D.E.F. Holding BV
A registred trademark by C.D.E.F. Holding

45. SOCIAL
(MEDIA)
STRATEGY

46. SOCIAL (MEDIA)
STRATEGIE 1.
Analyseer
dialoog
7. 2.
Meet resultaten Omschrijf
en herijk doelstelling
6. 3.
Participeer en
Bepaal content
faciliteer
strategie
dialoog
5. 4.
Deel relevante
Selecteer tools
content

47. 1 Analyseer Dialoog
Wie zijn mijn stakeholders?
Waar zijn mijn stakeholders?
Welke thema’s houden mijn stakeholders bezig?
Welke thema’s verbinden mijn stakeholders?

48. 1 Search the web...

49. 1 Advanced twitter search

50. 1 Gist.com - personalized stakeholder buzz

51. 1 And just listen...

52. 2 Omschrijf Doelstelling
Wat wil je bereiken met jouw social media
activiteiten? Ik wil ....
• interactie met gasten
• kamers verkopen
• nieuwe medewerkers werven
• onze producten & diensten innoveren

53. 3 Bepaal Contentstrategie
Welke content is nodig om de doelstellingen te
realiseren?
• inhoud
• vorm
• lokaal of centraal georganiseerd?

54. 3 Sharable content - be exiting
CASE: Martin Schilder Automobielbedrijven

55. 3 Sharable content - show real people!
CASE: Martin Schilder Automobielbedrijven

56. 4 Selecteer Tools

57. 5 Deel Relevante Content
?

58. 5 Deel Relevante Content
?

59. KLOUT STYLES
PARTICIPATING SHARING CREATING
BROAD
Curator Broadcaster Tastemaker Celebrity
Syndicator Thought
Feeder Pundit
Leader
Conver-
Dabbler Socializer Networker
sationalist
LISTENING
FOCUSSED
Observer Explorer Activist Specialist
CASUAL CONSISTENT

60. 6 Participeer & Faciliteer Dialoog
• MONITOR
• REPLY
• CONNECT

61. 7 Meet Resultaten & Herijk
Web Statistics (a few examples...)
• # visits
• # unique visitors
• % new visitors
• # pageviews
• # avarage pageviews per visit
• Bouncerate
• verhouding “direct” – “searchengines” – “referring sites”
• referring sites (top 20)
• searchengine keywords (top 50)
• analysis of usage tools (blog, wiki, qna etc..)
• added notifications on abnormalities in statistics

62. 7 Meet Resultaten & Herijk
Social Statistics (a few examples...)
• # followers
• # retweets
• # @replies
• # twitter mentions
• # shared (Facebook, Linkedin etc..)
• # bookmarked
• # mentions in blogposts
• # mentions in newspapers & magazines
• # reviews and average score
• does your kloutstyle matches with your Social Media Goals?

64. Add me as a contact in your mobile phone
Jeroen van der Schenk
jvdschenk jeroenvanderschenk

66. Join the
Socialbites.com
Community!
http://bit.ly/SBwebsite

67. Social Media
Tips & Trics
http://bit.ly/SBmanuals

68. Questions?
Get your answer(s)
in the Q&A!
http://bit.ly/SBqna

69. BIJLAGE
SLIDE 60
KLOUTSTYLE

70. KLOUT STYLES
PARTICIPATING SHARING CREATING
BROAD
Curator Broadcaster Tastemaker Celebrity
Syndicator Thought
Feeder Pundit
Leader
Conver-
Dabbler Socializer Networker
sationalist
LISTENING
FOCUSSED
Observer Explorer Activist Specialist
CASUAL CONSISTENT

71. You don’t share much, but you follow the
social web more than you let on. This could
just be your style. Or you are checking it out
before jumping in full force.
Conver-
Dabbler
sationalist
Observer Explorer

72. You may be just starting out with the social
web, or you are just not that into it. If you
want to grow your audience, try engaging
more & share more content.
Conver-
Dabbler
sationalist
Observer Explorer

73. You love to connect & always have the inside
scoop. Good conversation is an art. When
you are witty, your followers hang on every
word.
Conver-
Dabbler
sationalist
Observer Explorer

74. You constantly are trying out new ways to
interact & network. You are exploring the
social web & making it work for you. Your
activity & engagement shows you ‘get it’ &
will probably by moving up soon.
Conver-
Dabbler
sationalist
Observer Explorer

75. You are the hub of the social scene & people
count on you to find out what’s happening.
You connect people & readily share your
social savvy. Followers appreciate your
network and generosity.
Socializer Networker
Activist Specialist

76. You connect to the right people & generously
share your network to help followers. You
know what content is important to your
influential audience & have high levels of
engagement.
Socializer Networker
Activist Specialist

77. You may not be a celebrity but in your area
of expertise your opinion is 2nd to none.
Your content is likely focused in a specific
topic or industry. Your audience is also
focused & highly engaged
Socializer Networker
Activist Specialist

78. You’ve got an idea or a cause to share with
the world. You’ve found the perfect medium
for your message & your audience count on
you to actively champion your cause.
Socializer Networker
Activist Specialist

79. Curator Broadcaster
Syndicator Feeder
You keep tabs on what/who is “hot” &
important to watch. Focusing on a specific
topic or targeted audience, you share the
best trending info & save followers from
having to keep up their own.

80. Curator Broadcaster
Syndicator Feeder S Pundit
You find the most interesting info & share it
widely. Filtering through massive content,
you surface with the nuggets that your
audience truly cares about & they appreciate
your hard work

81. Curator Broadcaster
Syndicator Feeder
You broadcast great content that spreads like
wildfire. An essential source of info. In your
industry, your audience is wide, diverse and
values your content.

82. Curator Broadcaster
Syndicator Feeder
Your audience relies on you for a steady flow
of focused info. Your audience is hooked on
your industry/topical updates and secretly
can’t live without them.

83. Tastemaker Celebrity
Thought
Pundit
Leader
People look to you to help them understand
the day’s developments in your industry.
Sharing relevant news/opinions, you know
what’s important & your audience values
that.

84. Tastemaker Celebrity
Thought
Pundit
Leader
You know what you like & your audience likes
it too. Sure you know the trends, but you
aren’t one to simply follow-the-crowd. You
walk your own path & have earned your
networks respect.

85. Tastemaker Celebrity
Thought
Pundit
Leader
You are the height of influence, for better or
worse. People hang on every word & share
your content like no other. You are probably
famous in real life & your fans can’t get
enough.

86. Tastemaker Celebrity
Thought
Pundit
Leader
You don’t just share news, you create the
news. Your opinions are wide-spread and
highly trusted. You are a leader in your
industry. When you speak, people listen.

87. www.socialbites.com
Add me as a contact in your mobile phone
Jeroen van der Schenk
jvdschenk jeroenvanderschenk